Archive

🔥 SEOs Diners Club #204: The New Era of E-Commerce: How Google's "Agents" Are Rewriting the Rules of Shopping

This week, we dive deep into Google's Universal Commerce Protocol (UCP) and the "Agentic Commerce" revolution, its impact on SEO, and how autonomous AI tools like Claude Cowork are transforming our workflows. Get ready for the future of digital marketing!

Mert Erkal

ChatGPT

Jan 12, 2026

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13 min read

🔥 SEOs Diners Club #203: How ChatGPT Works as a Search Engine (Deep Dive)

This week, I'm decoding how ChatGPT works as a search engine from a strategic perspective. I'm sharing actionable SEO tactics to survive this ruthless filtering process and get your content cited by AI. Plus, agentic commerce announcements from Google and a new tool from the industry.

Mert Erkal

2026 SEO Trends

Jan 5, 2026

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15 min read

🔥 SEOs Diners Club #202: 5 Game-Changing SEO and AI Trends for 2026

This week, we're diving into 5 critical trends that will fundamentally transform SEO strategies in 2026, Google NotebookLM's productivity secrets, the completed Google update, and billion-dollar developments in the AI world.

Mert Erkal

vibe coding

Dec 29, 2025

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12 min read

🔥 SEOs Diners Club #201: From Strategist to Developer with Vibe Coding

This week, we're exploring how you can build your own SEO tools without knowing how to code. Discover the Vibe Coding philosophy and learn how to bring your strategies to life with Google AI Studio and Gemini 3 Pro. Plus, the latest SEO and AI updates, and more in this newsletter.

Mert Erkal

AI Mode

🔥 SEOs Diners Club #200: Google's New Reality: 5 Surprising Rules That Are Radically Changing SEO

Dec 22, 2025

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10 min read

🔥 SEOs Diners Club #200: Google's New Reality: 5 Surprising Rules That Are Radically Changing SEO

This week, we're dissecting the revolutionary shift in Google's search engine mindset. From entity-based ranking to brand attribution, discover the new rules of SEO and how to future-proof your digital presence.

Mert Erkal

answer engine optimization

🔥 SEOs Diners Club #199:SEO Isn't Dead, It Just Evolved: The New Rules for Winning in the Age of Answer Engines

Dec 15, 2025

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7 min read

🔥 SEOs Diners Club #199:SEO Isn't Dead, It Just Evolved: The New Rules for Winning in the Age of Answer Engines

This week, we dive deep into the future of SEO, Google's latest updates, and how AI is reshaping the marketing landscape. Practical strategies for getting ahead with Answer Engine Optimization (AEO) and the latest AI tools in this edition.

Mert Erkal

AI Generated Content

🔥 SEOs Diners Club #198: Being Visible in the Age of AI – The New Generation Content Guide

Dec 8, 2025

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10 min read

🔥 SEOs Diners Club #198: Being Visible in the Age of AI – The New Generation Content Guide

From Google Search Console's new AI capabilities to the evolution of AI Overviews and OpenAI's "Code Red" move, discover this week's most critical digital marketing developments and actionable SEO strategies to help you stand out in AI-powered searches.

Mert Erkal

E-commerce SEO

🔥 SEOs Diners Club #197: The AI Shopping Revolution and the New Era of E-Commerce

Dec 1, 2025

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15 min read

🔥 SEOs Diners Club #197: The AI Shopping Revolution and the New Era of E-Commerce

In this week's SEOs Diners Club, we dive deep into ChatGPT and Perplexity's shopping features, Google Shopping's AI strategy, and the revolutionary changes transforming the e-commerce sector. Elevate your strategy with actionable insights and practical tips.

Mert Erkal

Gemini 3

Nov 24, 2025

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7 min read

🔥 SEOs Diners Club #196: The Gemini 3 Revolution - A New Playbook for SEO, Content, and Marketing

This week, we're diving deep into how Google's groundbreaking Gemini 3 model is reshaping SEO, content, and marketing strategies. We'll also cover Adobe's acquisition of Semrush and the new AI-driven metrics you need to know.

Mert Erkal

2026 SEO Predictions

🔥 SEOs Diners Club #195: Forget Clicks, Focus on Being Selected

Nov 17, 2025

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10 min read

🔥 SEOs Diners Club #195: Forget Clicks, Focus on Being Selected

Dan Petrovic's insights on SEO's evolution: The shift from click-through rate to selection rate, the rise of AI agents, and how to make your content "selectable" in the age of artificial intelligence.

Mert Erkal

Search Everywhere Optimisation

🔥 SEOs Diners Club #194: Why Ranking 1st on Google No Longer Works: 5 Rules That Will Fundamentally Change SEO in 2026

Nov 10, 2025

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10 min read

🔥 SEOs Diners Club #194: Why Ranking 1st on Google No Longer Works: 5 Rules That Will Fundamentally Change SEO in 2026

Following all the SEO rules but still losing traffic? The 5 new SEO rules for 2026 show how to stand out in the AI era. Everything is changing from keywords to topical authority, from traffic to revenue focus.

Mert Erkal

AI Search Visibility

Nov 3, 2025

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10 min read

🔥 SEOs Diners Club #193: AI Search Visibility - The Age of Retrievability, Not Ranking

AI search is transforming visibility strategies. Explore Metehan Yesilyurt's insights on how to get cited by LLMs, the power of off-site brand presence, and the RRF mechanism that's changing SEO forever. By Mert Erkal, SEO Strategist & Conversion Expert with 15+ years of experience.

Mert Erkal

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🔥 SEOs Diners Club #204: The New Era of E-Commerce: How Google's "Agents" Are Rewriting the Rules of Shopping

🔥 SEOs Diners Club #203: How ChatGPT Works as a Search Engine (Deep Dive)

🔥 SEOs Diners Club #202: 5 Game-Changing SEO and AI Trends for 2026

🔥 SEOs Diners Club #201: From Strategist to Developer with Vibe Coding

🔥 SEOs Diners Club #200: Google's New Reality: 5 Surprising Rules That Are Radically Changing SEO

🔥 SEOs Diners Club #199:SEO Isn't Dead, It Just Evolved: The New Rules for Winning in the Age of Answer Engines

🔥 SEOs Diners Club #198: Being Visible in the Age of AI – The New Generation Content Guide

🔥 SEOs Diners Club #197: The AI Shopping Revolution and the New Era of E-Commerce

🔥 SEOs Diners Club #196: The Gemini 3 Revolution - A New Playbook for SEO, Content, and Marketing

🔥 SEOs Diners Club #195: Forget Clicks, Focus on Being Selected

🔥 SEOs Diners Club #194: Why Ranking 1st on Google No Longer Works: 5 Rules That Will Fundamentally Change SEO in 2026

🔥 SEOs Diners Club #193: AI Search Visibility - The Age of Retrievability, Not Ranking

The SEOs Diners Club

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