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🔥 SEOs Diners Club #216: Sundar Pichai: "Google Search Will Become an AI Agent Manager"

Google's CEO says Search will evolve into an "agent manager" within the next decade. The March 2026 core update is complete: SISTRIX data shows 4 losers for every winner in Germany. Akamai reports a 300% surge in AI bot traffic hitting publishers hardest. OpenAI launches a $100 ChatGPT Pro plan. Google quietly ships an offline AI dictation app. Anthropic brings Claude to Microsoft Word.

Mert Erkal

Generative Engine Optimization (GEO)

🔥 SEOs Diners Club #215: Why Is AI Ignoring You? 98,000 Citation Rows Have the Answer

Apr 6, 2026

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17 min read

🔥 SEOs Diners Club #215: Why Is AI Ignoring You? 98,000 Citation Rows Have the Answer

What does AI actually reward when it reads your content? Kevin Indig analyzed 1.2 million ChatGPT responses and 98,000 citation rows, debunking most "universal" SEO/GEO advice. Meanwhile, Lily Ray published a 70+ branded questions checklist for AI search visibility. This week: the data-driven truth about AI citations.

Mert Erkal

AEO

🔥 SEOs Diners Club #214: Why AI Can't See You: AEO — The Science of Getting Your Content Into AI Responses

Mar 30, 2026

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21 min read

🔥 SEOs Diners Club #214: Why AI Can't See You: AEO — The Science of Getting Your Content Into AI Responses

AI search engines don't rank pages — they select fragments. According to research from Princeton, Carnegie Mellon, and the University of Toronto, AEO (Answer Engine Optimization) techniques can boost AI visibility by up to 40%. So how do you get your content into ChatGPT, Google AI Mode, and Perplexity responses? This week's headline: the science and practice of AEO.

Mert Erkal

AI Visibility

🔥 SEOs Diners Club #213: Google Just Launched the Apocalyptic Feature: Personal Intelligence + AI Mode Ads = The End of Many SEO Strategies

Mar 23, 2026

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11 min read

🔥 SEOs Diners Club #213: Google Just Launched the Apocalyptic Feature: Personal Intelligence + AI Mode Ads = The End of Many SEO Strategies

Google's Personal Intelligence feature just brought personalized search to AI Mode. After ChatGPT, AI Mode is turning into an ad machine too. Different results for every user, plus ads on top. When AI Mode becomes the default search experience (my prediction: Google I/O, May 2026), the impact of AI Overviews will look like a tiny blip on a chart. Are you ready?

Mert Erkal

AI Visibility

🔥 SEOs Diners Club #212: How to Measure AI Search Visibility — "Being Visible" Is No Longer Enough

Mar 16, 2026

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13 min read

🔥 SEOs Diners Club #212: How to Measure AI Search Visibility — "Being Visible" Is No Longer Enough

This week at SEOs Diners Club, we're discussing how to measure AI search visibility with KPIs that actually matter, why ChatGPT's default and premium models cite almost entirely different sources, Claude's 1 million token context window going free for everyone, and Google Discover's Core Update stripping local publishers of their national reach.

Mert Erkal

schema markup

Mar 9, 2026

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12 min read

🔥 SEOs Diners Club #211: Local Visibility and Schema Markup in the AI Era

This week at SEOs Diners Club, we're discussing the importance of local SEO and Schema Markup in the age of AI, Google's removal of its JavaScript warning, Discover's opportunities for e-commerce sites, and AI Mode's source citation habits.

Mert Erkal

AI Visibility

🔥 SEOs Diners Club #210: Why LLM Referrals Are Your Most Valuable Audience?

Mar 2, 2026

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8 min read

🔥 SEOs Diners Club #210: Why LLM Referrals Are Your Most Valuable Audience?

This week at SEOs Diners Club, we’re diving into the surprising 18% conversion rate of AI referral traffic, why this "small but mighty" audience might be your most valuable, and how to shape your GEO strategies accordingly.

Mert Erkal

AI Mode

🔥 SEOs Diners Club #209: The Google AI Overviews Preparedness and Strategy Guide

Feb 23, 2026

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11 min read

🔥 SEOs Diners Club #209: The Google AI Overviews Preparedness and Strategy Guide

Google's AI-powered search results (AI Overviews) are now active in 53 new languages, including Turkish. In this week's newsletter, we delve into how to adapt to this new era, Generative Engine Optimization (GEO) strategies, and the latest digital marketing news.

Mert Erkal

ChatGPT Ads

Feb 16, 2026

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9 min read

🔥 SEOs Diners Club #208: ChatGPT Ads, Google's Confusion, and New Developments in the AI World

In this week's SEOs Diners Club, we're covering ChatGPT's new ad platform, Google's algorithm updates, the debate on the necessity of a website, and key developments in the world of AI.

Mert Erkal

AI Agents

🔥 SEOs Diners Club #207: This the End of Marketing? Product Truth Wins in the Age of Agentic Commerce!

Feb 9, 2026

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20 min read

🔥 SEOs Diners Club #207: This the End of Marketing? Product Truth Wins in the Age of Agentic Commerce!

This week, we dive into how AI agents are radically transforming e-commerce, the new rules of SEO, and how brands can survive in this new order. Plus, the latest updates from Google and groundbreaking news from the world of AI.

Mert Erkal

ChatGPT Ads

🔥 SEOs Diners Club #206: In AI Search, Ranking is Dead. Long Live AI Visibility!

Feb 2, 2026

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8 min read

🔥 SEOs Diners Club #206: In AI Search, Ranking is Dead. Long Live AI Visibility!

This week, we're diving into why the traditional "ranking" logic is obsolete in AI searches, why our new metric should be "Visibility Percentage," and how to evaluate new opportunities like ChatGPT ads in this new reality.

Mert Erkal

Generative Engine Optimization (GEO)

🔥 SEOs Diners Club #205: Grounding in AI Search, Google's Data Secrets, and GEO Strategies

Jan 26, 2026

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11 min read

🔥 SEOs Diners Club #205: Grounding in AI Search, Google's Data Secrets, and GEO Strategies

This week in SEO's Diners Club, we dive deep into the "Grounding" concept that will shape 2026 SEO strategies, leaked court documents revealing how Google uses user data, and Microsoft's new AEO/GEO guide. Packed with actionable insights and the latest AI developments.

Mert Erkal

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🔥 SEOs Diners Club #216: Sundar Pichai: "Google Search Will Become an AI Agent Manager"

🔥 SEOs Diners Club #215: Why Is AI Ignoring You? 98,000 Citation Rows Have the Answer

🔥 SEOs Diners Club #214: Why AI Can't See You: AEO — The Science of Getting Your Content Into AI Responses

🔥 SEOs Diners Club #213: Google Just Launched the Apocalyptic Feature: Personal Intelligence + AI Mode Ads = The End of Many SEO Strategies

🔥 SEOs Diners Club #212: How to Measure AI Search Visibility — "Being Visible" Is No Longer Enough

🔥 SEOs Diners Club #211: Local Visibility and Schema Markup in the AI Era

🔥 SEOs Diners Club #210: Why LLM Referrals Are Your Most Valuable Audience?

🔥 SEOs Diners Club #209: The Google AI Overviews Preparedness and Strategy Guide

🔥 SEOs Diners Club #208: ChatGPT Ads, Google's Confusion, and New Developments in the AI World

🔥 SEOs Diners Club #207: This the End of Marketing? Product Truth Wins in the Age of Agentic Commerce!

🔥 SEOs Diners Club #206: In AI Search, Ranking is Dead. Long Live AI Visibility!

🔥 SEOs Diners Club #205: Grounding in AI Search, Google's Data Secrets, and GEO Strategies

The SEOs Diners Club

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