AI Mode
+1

May 11, 2026
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8 min read
Google's AI Overviews and AI Mode received five major updates this week: Reddit and forum-sourced "Expert Advice," inline links, hover previews, news subscription highlights, and follow-up question suggestions. FAQ rich results were retired on May 7, the back button hijacking penalty kicks in on June 15. GPT-5.5 Instant became ChatGPT's default with 52.5% fewer hallucinations. Anthropic shipped Claude Opus 4.7, ChatGPT Ads Manager opened in beta, and Perplexity's Personal Computer rolled out to all Mac users. Mert's note: in 2026, the SEO goal is recognition, not rankings.

AI Mode
+1

Feb 23, 2026
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11 min read
Google's AI-powered search results (AI Overviews) are now active in 53 new languages, including Turkish. In this week's newsletter, we delve into how to adapt to this new era, Generative Engine Optimization (GEO) strategies, and the latest digital marketing news.

AI Mode
+2

Dec 22, 2025
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10 min read
This week, we're dissecting the revolutionary shift in Google's search engine mindset. From entity-based ranking to brand attribution, discover the new rules of SEO and how to future-proof your digital presence.

AI Mode
+1

Aug 25, 2025
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10 min read
By Mert Erkal, SEO Strategist & Conversion Expert with 15+ years of experience
