🔥 SEOs Diners Club #229 :How GEO Actually Works. A Short Guide, and the 6 Myths the Industry Still Believes.
This week I'm not reporting news, I'm writing a guide. A language model decides what to say about your brand based on only two things: training data and grounding. Almost every myth in our industry comes from missing that distinction. I take the six biggest ones apart. At the center sits the llms.txt saga, and its real lesson has nothing to do with the file: don't take Google's word for it, and don't take your favourite expert's word for it either. I apply the same discipline to Google's new OKF standard. Then one live observation: I asked Google's AI which credit card is best. It named seven banks by product. Not one of the sources it cited was a bank.
