Latest Issues
ChatGPT
+1
Aug 17, 2026
•
9 min read
🔥 SEOs Diners Club #234 - ChatGPT Decides Who It'll Recommend Before It Searches. "Known" Beats "Findable."
In short: three names this week (Suganthan Mohanadasan's research, Rand Fishkin's video, Dixon Jones's commentary) all pointed at the same thing and corrected the most expensive misunderstanding in GEO. Suganthan read the network traffic across 60 conversations: ChatGPT writes brand names into its own first search query before it fetches a single page. Those names come from the model's memory, not the web. A brand that ChatGPT names in its own query gets mentioned in the answer 68.9% of the time; a brand that's only fetched but never named, 2.1%. About 33 times the difference. So the fan-out isn't a search for candidates, it's the model walking down a list it already had. Here's what that means, plus the one test to run this week.
The Full Archive — 230+ Weekly Issues
ChatGPT
+1
Aug 17, 2026
•
9 min read
🔥 SEOs Diners Club #234 - ChatGPT Decides Who It'll Recommend Before It Searches. "Known" Beats "Findable."
In short: three names this week (Suganthan Mohanadasan's research, Rand Fishkin's video, Dixon Jones's commentary) all pointed at the same thing and corrected the most expensive misunderstanding in GEO. Suganthan read the network traffic across 60 conversations: ChatGPT writes brand names into its own first search query before it fetches a single page. Those names come from the model's memory, not the web. A brand that ChatGPT names in its own query gets mentioned in the answer 68.9% of the time; a brand that's only fetched but never named, 2.1%. About 33 times the difference. So the fan-out isn't a search for candidates, it's the model walking down a list it already had. Here's what that means, plus the one test to run this week.
AI Mode
+1
Jul 6, 2026
•
8 min read
🔥 SEOs Diners Club #228 :We Measured What Google's AI Overviews Did to Search in Türkiye. Then We Built a Public, Monthly Dashboard.
Google's AI Overviews and AI Mode went live in Türkiye on 18 February 2026. Four and a half months in, we stopped guessing and measured. Rankings held. Clicks on informational queries lost a third. We put it all in a live, bilingual, monthly-updated dashboard.
