AI Visibility

🔥 SEOs Diners Club #226 :Calling Yourself "the Best" Is Handing the Win to Your Competitors in AI Search. Lily Ray's Study Shows Being Cited and Being Recommended Aren't the Same Thing

Jun 22, 2026

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11 min read

🔥 SEOs Diners Club #226 :Calling Yourself "the Best" Is Handing the Win to Your Competitors in AI Search. Lily Ray's Study Shows Being Cited and Being Recommended Aren't the Same Thing

This week we dig into Lily Ray's study across 100 B2B queries: a listicle ranking your own brand as the best gets cited as a source in the AI answer, but doesn't get your brand recommended. Worse, 69% of the time the competitors you named in your own listicle get recommended in your place. So your own content becomes a vote for your rivals. Plus Google's new research on detecting AI "slop," OpenAI bringing improved health responses to free ChatGPT, Bing Webmaster Tools' new AI reporting panel, Peec AI's "intent vs. keywords" study across 37,804 AI responses, and the merging of paid and organic visibility under AI.

Mert Erkal

AI Visibility

🔥 SEOs Diners Club #225 :Being Visible in AI Isn't Enough Anymore — You Have to Be Believed. Burson's "Credibility Paradox" Study

Jun 15, 2026

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11 min read

🔥 SEOs Diners Club #225 :Being Visible in AI Isn't Enough Anymore — You Have to Be Believed. Burson's "Credibility Paradox" Study

This week we dig into Burson and Profound's "Credibility Paradox" study, built on 85 companies and 55,000 believability forecasts: showing up in AI answers doesn't mean the answer is believed. Plus the YouTube video I shot with Claude Fable 5 and the US government shutting the model down, Google officially adding "optimizing for generative AI" to its SEO docs, Google's myth-busting list calling llms.txt and chunking "unnecessary," the traffic jump from ChatGPT's branded-link update, and citation-buying now counting as spam.

Mert Erkal

AI Visibility

Jun 8, 2026

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15 min read

🔥 SEOs Diners Club #224 :Automate Your AI Visibility Audit — Build a Weekly Scheduled Task in Claude Cowork

This week I build, step by step, a Claude Cowork scheduled task that audits your brand visibility every week across ChatGPT, Perplexity, Gemini, Google AI Mode, and AI Overviews. Plus: Google's authority claim over third-party SEO tools/AEO/GEO, the May 2026 Core Update's intent-and-market-fit analysis, the GA4 + Google Business Profile connection, Cloudflare's "bots are now 57% of traffic" data, Search profiles in Discover, and Manus' Shopify integration.

Mert Erkal

Generative Engine Optimization (GEO)

🔥 SEOs Diners Club #215: Why Is AI Ignoring You? 98,000 Citation Rows Have the Answer

Apr 6, 2026

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17 min read

🔥 SEOs Diners Club #215: Why Is AI Ignoring You? 98,000 Citation Rows Have the Answer

What does AI actually reward when it reads your content? Kevin Indig analyzed 1.2 million ChatGPT responses and 98,000 citation rows, debunking most "universal" SEO/GEO advice. Meanwhile, Lily Ray published a 70+ branded questions checklist for AI search visibility. This week: the data-driven truth about AI citations.

Mert Erkal

AI Visibility

🔥 SEOs Diners Club #213: Google Just Launched the Apocalyptic Feature: Personal Intelligence + AI Mode Ads = The End of Many SEO Strategies

Mar 23, 2026

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11 min read

🔥 SEOs Diners Club #213: Google Just Launched the Apocalyptic Feature: Personal Intelligence + AI Mode Ads = The End of Many SEO Strategies

Google's Personal Intelligence feature just brought personalized search to AI Mode. After ChatGPT, AI Mode is turning into an ad machine too. Different results for every user, plus ads on top. When AI Mode becomes the default search experience (my prediction: Google I/O, May 2026), the impact of AI Overviews will look like a tiny blip on a chart. Are you ready?

Mert Erkal

AI Visibility

🔥 SEOs Diners Club #212: How to Measure AI Search Visibility — "Being Visible" Is No Longer Enough

Mar 16, 2026

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13 min read

🔥 SEOs Diners Club #212: How to Measure AI Search Visibility — "Being Visible" Is No Longer Enough

This week at SEOs Diners Club, we're discussing how to measure AI search visibility with KPIs that actually matter, why ChatGPT's default and premium models cite almost entirely different sources, Claude's 1 million token context window going free for everyone, and Google Discover's Core Update stripping local publishers of their national reach.

Mert Erkal

schema markup

Mar 9, 2026

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12 min read

🔥 SEOs Diners Club #211: Local Visibility and Schema Markup in the AI Era

This week at SEOs Diners Club, we're discussing the importance of local SEO and Schema Markup in the age of AI, Google's removal of its JavaScript warning, Discover's opportunities for e-commerce sites, and AI Mode's source citation habits.

Mert Erkal

AI Visibility

🔥 SEOs Diners Club #210: Why LLM Referrals Are Your Most Valuable Audience?

Mar 2, 2026

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8 min read

🔥 SEOs Diners Club #210: Why LLM Referrals Are Your Most Valuable Audience?

This week at SEOs Diners Club, we’re diving into the surprising 18% conversion rate of AI referral traffic, why this "small but mighty" audience might be your most valuable, and how to shape your GEO strategies accordingly.

Mert Erkal

ChatGPT Ads

🔥 SEOs Diners Club #206: In AI Search, Ranking is Dead. Long Live AI Visibility!

Feb 2, 2026

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8 min read

🔥 SEOs Diners Club #206: In AI Search, Ranking is Dead. Long Live AI Visibility!

This week, we're diving into why the traditional "ranking" logic is obsolete in AI searches, why our new metric should be "Visibility Percentage," and how to evaluate new opportunities like ChatGPT ads in this new reality.

Mert Erkal

AI Visibility

🔥 SEOs Diners Club #226 :Calling Yourself "the Best" Is Handing the Win to Your Competitors in AI Search. Lily Ray's Study Shows Being Cited and Being Recommended Aren't the Same Thing

🔥 SEOs Diners Club #225 :Being Visible in AI Isn't Enough Anymore — You Have to Be Believed. Burson's "Credibility Paradox" Study

🔥 SEOs Diners Club #224 :Automate Your AI Visibility Audit — Build a Weekly Scheduled Task in Claude Cowork

🔥 SEOs Diners Club #215: Why Is AI Ignoring You? 98,000 Citation Rows Have the Answer

🔥 SEOs Diners Club #213: Google Just Launched the Apocalyptic Feature: Personal Intelligence + AI Mode Ads = The End of Many SEO Strategies

🔥 SEOs Diners Club #212: How to Measure AI Search Visibility — "Being Visible" Is No Longer Enough

🔥 SEOs Diners Club #211: Local Visibility and Schema Markup in the AI Era

🔥 SEOs Diners Club #210: Why LLM Referrals Are Your Most Valuable Audience?

🔥 SEOs Diners Club #206: In AI Search, Ranking is Dead. Long Live AI Visibility!

The SEOs Diners Club

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