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- Mert Erkal
Mert Erkal
Mert Erkal is the founder of Stradiji, which has been providing consultancy services on Search Engine Optimization (SEO), SEO Friendly Content Production and Optimization, and Conversion Optimization since 2009. SEO consultancy of enterprise companies is Mert's unique expertise. He has been sharing and commenting on weekly critical developments from the SEO world for about three years with his newsletter "SEOs Diners Club." With the advantage of remote working, he continues to provide SEO consultancy to English-speaking countries, especially the United States, Australia, and the United Kingdom.
🔥 SEOs Diners Club #218: The AI Visibility Checklist: A Comprehensive GEO Roadmap Compiled from 4 Weeks of Research
Over the past four weeks we examined every piece of the AI visibility puzzle, from AEO science to Agentic Engine Optimization, from a 98,000-row data analysis to Google's "we raised the indexing bar" admission. This week we put the pieces together: AirOps, Indig, Osmani, Barnard, and Google Toronto data consolidated into a nine-category GEO checklist. Plus: ChatGPT ads shift to CPC, and OpenAI releases GPT-5.5.
🔥 SEOs Diners Club #217: Agentic Engine Optimization: The Roadmap for Optimizing Content for AI Agents
Google Cloud AI engineering director Addy Osmani defines Agentic Engine Optimization (AEO). Token count becomes the primary optimization metric, llms.txt is the sitemap for AI agents, AGENTS.md is the entry point for codebases. HubSpot and Webflow launch AEO tools. Google adds AI Mode and Skills to Chrome. Lily Ray documents the AI slop loop. Anthropic releases Claude Opus 4.7.
🔥 SEOs Diners Club #216: Sundar Pichai: "Google Search Will Become an AI Agent Manager"
Google's CEO says Search will evolve into an "agent manager" within the next decade. The March 2026 core update is complete: SISTRIX data shows 4 losers for every winner in Germany. Akamai reports a 300% surge in AI bot traffic hitting publishers hardest. OpenAI launches a $100 ChatGPT Pro plan. Google quietly ships an offline AI dictation app. Anthropic brings Claude to Microsoft Word.
🔥 SEOs Diners Club #215: Why Is AI Ignoring You? 98,000 Citation Rows Have the Answer
What does AI actually reward when it reads your content? Kevin Indig analyzed 1.2 million ChatGPT responses and 98,000 citation rows, debunking most "universal" SEO/GEO advice. Meanwhile, Lily Ray published a 70+ branded questions checklist for AI search visibility. This week: the data-driven truth about AI citations.
🔥 SEOs Diners Club #214: Why AI Can't See You: AEO — The Science of Getting Your Content Into AI Responses
AI search engines don't rank pages — they select fragments. According to research from Princeton, Carnegie Mellon, and the University of Toronto, AEO (Answer Engine Optimization) techniques can boost AI visibility by up to 40%. So how do you get your content into ChatGPT, Google AI Mode, and Perplexity responses? This week's headline: the science and practice of AEO.
🔥 SEOs Diners Club #213: Google Just Launched the Apocalyptic Feature: Personal Intelligence + AI Mode Ads = The End of Many SEO Strategies
Google's Personal Intelligence feature just brought personalized search to AI Mode. After ChatGPT, AI Mode is turning into an ad machine too. Different results for every user, plus ads on top. When AI Mode becomes the default search experience (my prediction: Google I/O, May 2026), the impact of AI Overviews will look like a tiny blip on a chart. Are you ready?
🔥 SEOs Diners Club #212: How to Measure AI Search Visibility — "Being Visible" Is No Longer Enough
This week at SEOs Diners Club, we're discussing how to measure AI search visibility with KPIs that actually matter, why ChatGPT's default and premium models cite almost entirely different sources, Claude's 1 million token context window going free for everyone, and Google Discover's Core Update stripping local publishers of their national reach.
🔥 SEOs Diners Club #211: Local Visibility and Schema Markup in the AI Era
This week at SEOs Diners Club, we're discussing the importance of local SEO and Schema Markup in the age of AI, Google's removal of its JavaScript warning, Discover's opportunities for e-commerce sites, and AI Mode's source citation habits.
🔥 SEOs Diners Club #210: Why LLM Referrals Are Your Most Valuable Audience?
This week at SEOs Diners Club, we’re diving into the surprising 18% conversion rate of AI referral traffic, why this "small but mighty" audience might be your most valuable, and how to shape your GEO strategies accordingly.
🔥 SEOs Diners Club #209: The Google AI Overviews Preparedness and Strategy Guide
Google's AI-powered search results (AI Overviews) are now active in 53 new languages, including Turkish. In this week's newsletter, we delve into how to adapt to this new era, Generative Engine Optimization (GEO) strategies, and the latest digital marketing news.