🔥 SEOs Diners Club #221: After Helpful Content: The Non-Commodity Content Era, Google Says "AI Search Is Still SEO," Microsoft Clarity Citations Goes GA

Three big stories this week. First, Danny Sullivan's commodity vs. non-commodity content distinction has become the new content rule of 2026; HubSpot built a free grader for it on Perplexity. Second, Google's new guide says "AI search is still SEO," but that only holds for Google. ChatGPT, Perplexity, Claude, and the Gemini App still respond to different practices. Third, Microsoft Clarity's AI Citations dashboard went GA, free for everyone. Next week brings Google I/O 2026 and Google Marketing Live 2026 back to back.