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🔥 SEOs Diners Club #208: ChatGPT Ads, Google's Confusion, and New Developments in the AI World

In this week's SEOs Diners Club, we're covering ChatGPT's new ad platform, Google's algorithm updates, the debate on the necessity of a website, and key developments in the world of AI.

Mert Erkal

AI Agents

🔥 SEOs Diners Club #207: This the End of Marketing? Product Truth Wins in the Age of Agentic Commerce!

Feb 9, 2026

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20 min read

🔥 SEOs Diners Club #207: This the End of Marketing? Product Truth Wins in the Age of Agentic Commerce!

This week, we dive into how AI agents are radically transforming e-commerce, the new rules of SEO, and how brands can survive in this new order. Plus, the latest updates from Google and groundbreaking news from the world of AI.

Mert Erkal

ChatGPT Ads

🔥 SEOs Diners Club #206: In AI Search, Ranking is Dead. Long Live AI Visibility!

Feb 2, 2026

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8 min read

🔥 SEOs Diners Club #206: In AI Search, Ranking is Dead. Long Live AI Visibility!

This week, we're diving into why the traditional "ranking" logic is obsolete in AI searches, why our new metric should be "Visibility Percentage," and how to evaluate new opportunities like ChatGPT ads in this new reality.

Mert Erkal

Generative Engine Optimization (GEO)

🔥 SEOs Diners Club #205: Grounding in AI Search, Google's Data Secrets, and GEO Strategies

Jan 26, 2026

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11 min read

🔥 SEOs Diners Club #205: Grounding in AI Search, Google's Data Secrets, and GEO Strategies

This week in SEO's Diners Club, we dive deep into the "Grounding" concept that will shape 2026 SEO strategies, leaked court documents revealing how Google uses user data, and Microsoft's new AEO/GEO guide. Packed with actionable insights and the latest AI developments.

Mert Erkal

Universal Commerce Protocol (UCP)

🔥 SEOs Diners Club #204: The New Era of E-Commerce: How Google's "Agents" Are Rewriting the Rules of Shopping

Jan 19, 2026

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10 min read

🔥 SEOs Diners Club #204: The New Era of E-Commerce: How Google's "Agents" Are Rewriting the Rules of Shopping

This week, we dive deep into Google's Universal Commerce Protocol (UCP) and the "Agentic Commerce" revolution, its impact on SEO, and how autonomous AI tools like Claude Cowork are transforming our workflows. Get ready for the future of digital marketing!

Mert Erkal

ChatGPT

Jan 12, 2026

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13 min read

🔥 SEOs Diners Club #203: How ChatGPT Works as a Search Engine (Deep Dive)

This week, I'm decoding how ChatGPT works as a search engine from a strategic perspective. I'm sharing actionable SEO tactics to survive this ruthless filtering process and get your content cited by AI. Plus, agentic commerce announcements from Google and a new tool from the industry.

Mert Erkal

2026 SEO Trends

Jan 5, 2026

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15 min read

🔥 SEOs Diners Club #202: 5 Game-Changing SEO and AI Trends for 2026

This week, we're diving into 5 critical trends that will fundamentally transform SEO strategies in 2026, Google NotebookLM's productivity secrets, the completed Google update, and billion-dollar developments in the AI world.

Mert Erkal

vibe coding

Dec 29, 2025

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12 min read

🔥 SEOs Diners Club #201: From Strategist to Developer with Vibe Coding

This week, we're exploring how you can build your own SEO tools without knowing how to code. Discover the Vibe Coding philosophy and learn how to bring your strategies to life with Google AI Studio and Gemini 3 Pro. Plus, the latest SEO and AI updates, and more in this newsletter.

Mert Erkal

AI Mode

🔥 SEOs Diners Club #200: Google's New Reality: 5 Surprising Rules That Are Radically Changing SEO

Dec 22, 2025

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10 min read

🔥 SEOs Diners Club #200: Google's New Reality: 5 Surprising Rules That Are Radically Changing SEO

This week, we're dissecting the revolutionary shift in Google's search engine mindset. From entity-based ranking to brand attribution, discover the new rules of SEO and how to future-proof your digital presence.

Mert Erkal

answer engine optimization

🔥 SEOs Diners Club #199:SEO Isn't Dead, It Just Evolved: The New Rules for Winning in the Age of Answer Engines

Dec 15, 2025

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7 min read

🔥 SEOs Diners Club #199:SEO Isn't Dead, It Just Evolved: The New Rules for Winning in the Age of Answer Engines

This week, we dive deep into the future of SEO, Google's latest updates, and how AI is reshaping the marketing landscape. Practical strategies for getting ahead with Answer Engine Optimization (AEO) and the latest AI tools in this edition.

Mert Erkal

AI Generated Content

🔥 SEOs Diners Club #198: Being Visible in the Age of AI – The New Generation Content Guide

Dec 8, 2025

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10 min read

🔥 SEOs Diners Club #198: Being Visible in the Age of AI – The New Generation Content Guide

From Google Search Console's new AI capabilities to the evolution of AI Overviews and OpenAI's "Code Red" move, discover this week's most critical digital marketing developments and actionable SEO strategies to help you stand out in AI-powered searches.

Mert Erkal

E-commerce SEO

🔥 SEOs Diners Club #197: The AI Shopping Revolution and the New Era of E-Commerce

Dec 1, 2025

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15 min read

🔥 SEOs Diners Club #197: The AI Shopping Revolution and the New Era of E-Commerce

In this week's SEOs Diners Club, we dive deep into ChatGPT and Perplexity's shopping features, Google Shopping's AI strategy, and the revolutionary changes transforming the e-commerce sector. Elevate your strategy with actionable insights and practical tips.

Mert Erkal

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🔥 SEOs Diners Club #208: ChatGPT Ads, Google's Confusion, and New Developments in the AI World

🔥 SEOs Diners Club #207: This the End of Marketing? Product Truth Wins in the Age of Agentic Commerce!

🔥 SEOs Diners Club #206: In AI Search, Ranking is Dead. Long Live AI Visibility!

🔥 SEOs Diners Club #205: Grounding in AI Search, Google's Data Secrets, and GEO Strategies

🔥 SEOs Diners Club #204: The New Era of E-Commerce: How Google's "Agents" Are Rewriting the Rules of Shopping

🔥 SEOs Diners Club #203: How ChatGPT Works as a Search Engine (Deep Dive)

🔥 SEOs Diners Club #202: 5 Game-Changing SEO and AI Trends for 2026

🔥 SEOs Diners Club #201: From Strategist to Developer with Vibe Coding

🔥 SEOs Diners Club #200: Google's New Reality: 5 Surprising Rules That Are Radically Changing SEO

🔥 SEOs Diners Club #199:SEO Isn't Dead, It Just Evolved: The New Rules for Winning in the Age of Answer Engines

🔥 SEOs Diners Club #198: Being Visible in the Age of AI – The New Generation Content Guide

🔥 SEOs Diners Club #197: The AI Shopping Revolution and the New Era of E-Commerce

The SEOs Diners Club

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