🔥 SEOs Diners Club #238 - Rankings Up Nine Positions. Clicks Down 18.5%. The Fight Moved Onto the Page.
I've wanted to write this one for months but didn't have clean enough data. Now I do. A client's search data over twelve months: impressions down 38%, average desktop position up nine places, click-through rate up 32%, and absolute clicks still fell. Good SEO isn't the problem. The market got smaller. That doesn't end SEO, but it changes the arithmetic: you now have to convert more of the fewer people who arrive. The good news is that conversion work no longer needs an expensive tool stack. Claude Cowork, free Microsoft Clarity, the GA4 you already have, and your own eyes will do. I'll walk through the setup step by step, and show you three blockers I found on an e-commerce signup form in two minutes.
