🔥 SEOs Diners Club #239 - HubSpot Lost 140 Million Visits and Posted Record Revenue. The Part Everyone Stops Quoting.

Everyone shares the first half of the HubSpot story, and everyone stops at the same comfortable conclusion: the lost traffic didn't matter anyway. The people who actually lived it correct that in the very next sentence, and the correction is the useful part. Plus new industry data showing 39% of teams lost traffic while holding or growing conversions, and my own measurement of AI Overview coverage in Turkey versus the US. There's an 18-point gap, and it tells you how much time you have.