🔥 SEOs Diners Club #232 - Off-Page GEO. Backlinks Aren't Dead, But the Game Changed: The Goal Is No Longer the Link, It's the Citation.

In SEO, off-page work chased the backlink. In GEO, off-page work chases the citation. This week I put Peec AI's off-page playbook, Waikay and Dixon Jones's "what AI knows about you" approach, and fresh Similarweb data side by side. They all point to the same place. Per reported analyses, a brand's own website is only 5-10% of the sources AI leans on when it builds an answer. The rest is off-page: Reddit, YouTube, Wikipedia, industry portals, earned media. And no, this doesn't mean backlinks or domain authority are dead. The data says both still work, just not as the goal anymore. Plus the one move to make this week.