🔥 The SEOs Diners Club - Issue #166 - Weekly SEO Tips & News

AI-Powered SEO Enhancements with OpenAI O3

The AI ecosystem is advancing at a dizzying pace. Each day brings announcements of new models and capabilities, leaving us simultaneously excited and wondering, "How will this development affect my work?" Today, I'm expanding my guide on OpenAI's fresh blood - O3 (and its lighter version O4 Mini) - focusing on SEO, CRO, product image creation, and content planning—the heart of digital marketing.

What O3 and O4 Mini Add to Our Digital Marketing Arsenal

Tool Use: O3 autonomously combines web search, Python-powered data processing, image understanding, and document analysis tools within ChatGPT, executing them in a single flow.

Speed & Deep Research: The "Deep Research" mode now offers broader boundaries and noticeably increased speed.

Layered Visual Output: Brings photo editing flexibility with TIFF layers—a genuine game-changer for designers.

Your Creative Partner: High creative writing scores and the power to adapt complex frameworks to your business.

Note: A 6.8% hallucination rate still exists; human oversight is essential for critical data.

1. SEO: Using O3 to Enhance Your Visibility

O3 accelerates processes with its ability to combine competitor analysis, content clustering, data visualization, and technical SEO audits with a single command.

Sample SEO Prompts

SEO Competitor Gap Analysis ⚡

Perform an SEO competitor gap analysis.

1. I'll add competitor URLs and my target keyword list shortly.

2. Use web search and internal analysis tools.

3. For each keyword: winning competitor, missing topic, traffic opportunity (%), recommended content type.

4. Sort results by importance in a table.

Let me know when you're ready by saying "enter the data."

On-Site Technical Audit

Perform a technical SEO audit.

1. I'll upload a crawl CSV.

2. Use Python to find 4xx-5xx errors, canonical issues, and pages with >2s TTFB.

3. Provide a URL example, severity level, and fix recommendation for each error.

Let me know by saying "upload the file."

Automatic Content Clustering

Cluster Search Console queries to identify opportunities.

1. I'll add a query-click-impression CSV.

2. Use Python to create clusters, identifying main theme, total impressions, avg. CTR, target page type for each cluster.

3. Detail the cluster with the biggest opportunity.

Let me know by saying "add the data."

2. CRO: Accelerating Conversion Rate Optimisation

Visual analysis + Python-powered data processing = accelerated hypothesis generation and shorter testing cycles.

Sample CRO Prompts

Landing Page Quick Diagnosis ⚡

Perform a landing-page UX analysis.

1. I'll upload a screenshot of the page.

2. Highlight distracting areas, CTA contrast issues, and readability errors.

3. For each finding, impact level and quick solution.

Say "upload the image."

Funnel Drop-off Point & A/B Hypothesis

Analyse GA session data and generate hypotheses.

1. I'll add the CSV.

2. Use Python to find step-by-step drop-off rates.

3. Identify top 3 drop-off points + potential cause + variable to test + expected increase percentage.

Say "add the data."

CTA Micro-Copy Factory ⚡

Target audience: parents | Offer: "UK Summer Schools"

Generate 5 CTAs, ≤45 characters, starting with action verbs, adding estimated CTR increase.

3. Product Images: Reshaping Design Processes

E-commerce visual needs are met within minutes thanks to layered TIFF outputs and multi-scene production with a single command.

Sample Visual Prompts

Layered Product Image (TIFF)

Create product imagery using three different backgrounds with brand colours. Provide output with TIFF layers: background, product, shadow, text.

360° Product Showcase ⚡

Product: wooden toy train Create eight angles, square (1024 px) WebP, save files as 01-08.

Lifestyle Scenario

I'll write the persona and product details. Real usage scene + logo watermark layer in corner. Return three JPEG frames in storyboard style.

Say "enter persona details."

4. Content Planning & Production: Creative Processes

O3 functions as a complete "creative director" with trend scanning, style guide-compliant copy, and simultaneous visual production.

Sample Content Prompts

30-Day LinkedIn Content Calendar ⚡

Niche: AI + SEO

1. Scan the web for recent trends.

2. Create a day-topic-title-hook-target KPI table (30 rows).

Expert Guide Template

Topic: Golden Visa (Greece) Sections: Introduction, Step-by-Step Process, Cost Table, FAQ Include document list and avg. time for each step, adding source links as footnotes.

Podcast to Blog Conversion

I'll upload a .txt transcript.

1. Use Python to extract a 300-word summary.

2. Place in title-subtitle structure.

3. Add "3 Key Insights" box at the end of the article.

Say "upload the transcript."

Google's AI Overviews Reaches 1.5 Billion Monthly Users

Google's AI Overviews feature has reached 1.5 billion monthly users. For SEO professionals, this growth demands rethinking organic traffic strategies.

In Alphabet's Q1 2025 earnings call, Google highlighted the growth of AI Overviews. The company avoided directly answering questions about the impact of its AI-powered responses on click-through rates and conversions.

Highlights

• Google's AI Overviews feature has reached 1.5 billion monthly users

• Alphabet achieved 12% total revenue growth in Q1 2025

• Google Search revenues increased 10% to $50.7 billion

• Google increased investments in AI infrastructure by 43%, taking a strong step toward the future

These figures demonstrate not only financial success but also Google's determination to transition to an AI-powered search model.

Why It Matters for SEO Professionals

While not active in Turkey, the AI overviews experience—active in 106 countries—is significantly changing user search behavior. Although Google executives claim "satisfaction has increased," a different reality lies between the lines: Many SEO specialists report organic traffic losses due to AI overviews. This tells us:

Simply appearing in rankings is no longer enough; we must be attractive enough to get clicks where we're visible.

We clearly see AI-powered content stealing roles from classic blue links, especially in commercial queries and information-based searches.

To survive Google's transformation, we must make our SEO strategies AI-compatible.

Enriching content with more semantic structures, understanding user intent more deeply, and creating new game plans to stand out in SERPs is essential.

Semrush Begins ChatGPT Ranking Tracking

Semrush has integrated ChatGPT as a SERP engine. For SEO professionals, this innovation opens new frontiers in tracking AI-powered search visibility.

Semrush's integration of ChatGPT into its SERP reporting tools, positioning it as a new search engine, is poised to shake up the SEO world. As someone who has been in the SEO industry for many years, I can confidently say this development opens a new page in digital visibility strategies.

Highlights

• Semrush has integrated ChatGPT as a search engine in SERP tracking

• The US-focused beta version offers tracking for up to 50 keywords

• Data shows ChatGPT directs traffic to more than 30,000 domains daily

• Comparison with Google and Bing is possible

• AI provides more visibility to niche content

Why It Matters for SEO Professionals

SEO rules are changing. Ranking on Google's first page is no longer sufficient. Generative AIs like ChatGPT are transforming how users access information. These systems, which work with long, conversation-oriented, and creative queries, go beyond classic SEO patterns.

Semrush's new "ChatGPT SERP Report" shows SEO specialists how websites are positioned in this new search experience. In short, we now have a visible playing field in what we call AI SERP.

What You Can Do

I recommend some practical steps to adapt your SEO strategy for the future:

1. Create a test list of 50 keywords. Even with the US focus, analyze how your niche content performs in AI.

2. Focus on queries in positions 3-10. The "quick win" logic from Google applies here too.

3. Restructure your content. Especially long, informative, and authoritative content becomes more visible in ChatGPT.

4. Pay attention to citations and sources. ChatGPT highlights reliability in content it references.

5. Try "prompt" optimization. While not fully integrated yet, analyses based on real user queries will be possible in the near future.

Risks and Opportunities of This Development

Risk: This system is still in beta and limited to US data. Direct application for Turkey-based projects may be limited for now.

Opportunity: The increased visibility of content created with long-tail, low-competition keywords creates an enormous opportunity for small and niche sites. We might call it a "democratization of search results."

Moreover, with large brands not yet fully optimized in this area, first movers will capture the advantage. This is truly a "first mover" advantage.

The concept of SERP is no longer solely Google's monopoly. This new approach with ChatGPT leads to user intent emerging in more flexible and creative ways. Information access is now a conversation flow rather than a query. Semrush's innovation provides SEO specialists with a measurable place in this flow.

This Week in AI: Tools, Services, and Tips

AI is driving innovations in digital marketing. Let's look at the latest developments and applications accelerating marketing impact!

• McKinsey's new report "What is an AI agent?" succinctly explains what AI agents are—increasingly influential in areas from SEO to content creation, automation processes to customer service. The analysis defines agents not as passive tools but as systems that can perceive their environment, make decisions, and execute tasks autonomously. It demonstrates with examples how AIs equipped with large models like GPT-4 and Claude actively participate in daily business processes. It offers SEO professionals an opportunity to see many potential use cases, from content creation to user experience improvements. I recommend everyone wanting to get ahead in digital marketing to check out this guide.

• YouTube is attracting attention with its new AI Overviews carousel feature being tested in search results. For certain English queries, AI scans videos to highlight the most informative sections and presents them in a carousel. Currently, only some YouTube Premium users in the US see this experience. However, considering concerns that Google's AI Overviews feature is reducing web traffic, this step may increase the risk of visibility loss for brands and content creators. YouTube will decide the future of this feature by collecting user feedback. For details, click here.

• OpenAI, recognizing how much users love the deep research feature, has deployed a lighter version to increase usage limits for Plus, Team, and Pro users. Moreover, Free users will now also have access to this lighter deep research version. Currently, Plus, Team, and Pro users have expanded usage rights, while Enterprise and Edu users will gain the same level of access next week. The lighter deep research feature has begun rolling out gradually to Free users starting today.

Final Thoughts

O3 brings SEO teams a genuine highly skilled thought partner by offering intelligent analysis in SEO, data-supported hypotheses in CRO, layered flexibility in visual production, and creative speed in content. Test O4 Mini in free mode or upgrade to a paid plan to experience O3's full power. Remember to share your experiences in the comments—let's learn together, grow together!

The AI Path Forward

After 15 years in the SEO trenches, I've witnessed many "game-changers." But this AI revolution isn't just another algorithm update or technical shift—it's fundamentally rewriting the rules of visibility.

What strikes me most isn't the technology itself, but how it's redistributing opportunity. The democratization of search through AI doesn't just threaten established players—it creates space for the nimble, the niche, the narrative-focused.

I'm placing my bets on those who learn to speak fluently to both machines: traditional search engines and these new AI orchestrators of information. The winners won't just optimize content—they'll craft experiences that resonate in this dual ecosystem.

This is why at Stradiji, we're going all-in on understanding these new AI patterns. Not just to survive the transition, but to help our clients thrive through it.

The landscape is shifting beneath our feet, but that's where the most interesting growth happens.

Until next week—stay curious, stay adaptive.

— Mert Erkal

P.S. Have you tested any of these O3 prompts? I'd love to hear your results. Drop me a line with your experiences.

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