Discover Search Console Secrets with China's Manus AI

My hands-on SEO analysis test using Manus reveals the power of AI; prepare to be amazed by the striking results and insights generated at lightning speed!

The artificial intelligence landscape transforms daily with groundbreaking innovations. As large language models (LLMs) and chatbots rapidly enter our lives, an even more exciting innovation takes the stage: autonomous AI agents. Among these innovative tools, one stands out distinctly – Manus, developed by China-based Butterfly Effect and accessible only through invitation.

About a week ago, I was fortunate enough to become one of the limited users granted access to Manus, and I've thoroughly tested this tool. The results genuinely excited me!

What Sets Manus Apart

Manus operates autonomously across a wide range of tasks by utilizing different AI models (such as Anthropic Claude 3.5 Sonnet and Alibaba's Qwen models) and independent agents. As noted by Caiwei Chen from MIT Technology Review, working with Manus feels like "collaborating with a highly intelligent and efficient intern."

Additionally, Manus offers users greater control through its special window called "Manus's Computer," where we can transparently track task processes and intervene when necessary.

My Manus Test: Stradiji.com Search Console Analysis

To test Manus, I shared Stradiji.com's Google Search Console data from the last 3 months and requested it to "create an interactive website filled with insights."

Manus asked me to clarify my goals with the following questions:

• Which insights I wanted to focus on

• What interactive features I desired

• Design details aligned with our brand identity

• Who our target audience was

• Which language the website should be in

After providing detailed answers to these questions, Manus surprisingly prepared the interactive and insight-filled website in just 10 minutes!

This work is currently live at https://ijljblig.manus.space/ and offers revolutionary speed and ease in SEO analysis processes.

What Manus Means for SEO and Its Future

This experience demonstrates that Manus has significant potential for SEO professionals. By making complex data like Google Search Console much faster and more interactive, it enables considerable time savings in data analysis processes and deeper insights.

In my 15 years working with enterprise SEO clients, I've never seen a tool that can interpret search data this quickly while maintaining such depth of analysis. The autonomous workflows could fundamentally change how we approach large-scale SEO reporting.

I'd love to hear your experiences and thoughts about innovative tools like Manus!

Google Quality Raters Now Evaluate Whether Content Is AI-Generated

Google has instructed quality raters to give AI-generated content the 'lowest' rating.

Google is now explicitly directing its quality raters to rate content created with AI or automation with a "Lowest Quality" label. This was first announced by Aleyda Solis on LinkedIn, based on John Mueller's talk at Search Central Live Madrid. Content here refers not only to text but also to AI-generated visuals, videos, and audio content.

Key Highlights

• New Definition: Google has now officially defined "Generative AI." It can be useful but is easily abused.

• New Spam Definitions: Scaled content production that lacks originality and proper editing falls under spam.

• New Lowest Quality Criterion: If almost all of a page's main content is automatically or AI-generated—especially if it offers no original contribution—it will receive a direct "Lowest Quality" rating.

• Auxiliary Content Warning: "Filler" content added to enrich a page's appearance but providing no value to users also lowers quality.

• Misleading Claims: If a content creator's expertise is exaggerated or presented misleadingly, it may receive a "Low Quality" score.

Google's core mission is to ensure users access helpful, relevant, and reliable information. AI-generated content poses no issue when it undergoes human review and meets these criteria. Human intervention allows for verifying the accuracy of AI-generated content, completing missing points, and providing more comprehensive responses to user needs.

In my experience with enterprise clients over the past 15 years, I've seen that the hybrid approach works best. Use AI to scale, then apply human expertise to refine and validate. This follows what Google is looking for—it's not AI content that's the problem, but AI content without human value-add.

Ultimately, content being produced by AI is not in itself a reason for negative evaluation. However, content created with minimal effort, originality, or added value may be rated in the 'Lowest' category. Human oversight and editing can remedy these deficiencies, making the content valuable for users and thus avoiding negative evaluations.

SEO in the AI Era: Google Still Values Structured Data

Google stated that special optimization for AI-powered searches isn't necessary. But structured data remains a cornerstone of SEO.

Google made important announcements about AI-powered search results at this week's Search Central Live event in Madrid. Among the attendees was Aleyda Solis, with Google's Search Relations team (John Mueller, Daniel Weisberg, Moshe Samet, Eric Barbera) on stage. The most notable message? Structured data will continue to remain central to SEO in the AI era.

Key Highlights

• LLM + RAG Architecture: Google is enhancing large language models (LLM) with the RAG (Retrieval-Augmented Generation) method. In other words, when a user query comes in, data is first collected, then the AI is "augmented" with this data, and finally, an answer is produced with source attribution.

• No Extra Optimization Required: No separate SEO optimization is needed for AI features. Existing SEO practices are sufficient.

• Structured Data Still Important: Google emphasized that schema.org-compliant data markups still play a major role in AI systems understanding content.

• AI Content Control: You can control how your content appears in AI summaries using classic meta tags like nosnippet and max-snippet.

What You Can Do

1. Update Your Schema Markups: Use supported types like Article, Product, FAQ, and HowTo to help Google better understand your pages.

2. Control AI Summaries: If you don't want certain content to appear in AI-generated summaries, you can control this with HTML markups like data-nosnippet.

3. Interpret GSC Data: Although there isn't a separate report for AI searches, you can analyze them alongside traditional data in Search Console.

4. Use Structured Data Testing Tools: Validate your markups with Google's Rich Results Test or Schema Validator.

In the 15 years I've been helping enterprise clients navigate Google's changes, structured data has remained consistently valuable. Even as search becomes more AI-powered, the fundamental need for machines to understand content structure hasn't changed. If anything, it's become more important.

Google Discover Coming to Desktop

Google officially announced at the Search Central Live event in Madrid that Discover is coming to the desktop interface.

This announcement signifies an important traffic shift, especially for content publishers. Discover (formerly known as Google Feed) has become one of the largest traffic sources for many publishers on mobile. Its expansion to the desktop could amplify this effect even further.

It's not yet available to all users; however, some users like Brodie Clark have started seeing the Discover feed on their desktop. This indicates the feature is being gradually tested.

What You Can Do

Review your content strategy to capture desktop Discover traffic. Here are a few steps:

• In Google Analytics 4 (GA4), track traffic coming through pubsub2 referrals. Also track desktop visitors separately using the device filter.

• Enlarge Your Images: Use eye-catching images at least 1200px wide.

• Keep Titles Simple and Honest: Arouse curiosity without resorting to clickbait.

• Create Inclusive Content: Personal stories, lifestyle, and niche topics perform better in Discover.

Note: Discover still doesn't require structured data or special tags. However, quality and user interest are the determining factors here.

Having worked with news publishers and content sites throughout my career, I've seen Discover become increasingly important for traffic. Its move to desktop represents a significant opportunity for content creators who know how to optimize for it.

We're Discussing the State of SEO After AI Revolution at the SEO Vibes Event

We're gathering in Istanbul on April 16 to discuss the future of SEO in the age of AI! Packed with panel discussions, expert opinions, and strategies.

As part of the SEO Vibes on Tour — Istanbul event, I'll be meeting with you at the panel organized by WhitePress on April 16.

SEO Vibes on Tour 2025 - SEO Event & Meetup in Istanbul

This time, we're not on stage but in a real discussion arena:

"The State of SEO After the AI Revolution"

In this 45-minute interactive panel, we'll discuss how AI is transforming SEO from content production to algorithms. We'll address current issues, opportunities, and future strategies together with leading names in the industry.

Participants:

• Cihat Murat Yüksel — Founder of Markention

• Tümay Ulutaş Ertuğrul — Co-Founder of GCS Network

• Dr. Sümeyra Teymur — CEO of Haberler.com

• Cem Evren Minaz — Founder of Peganom

Main topics we'll discuss:

• Google's AI-based algorithm updates

• Visibility crises of independent media organizations

• Quality and safety balance in YMYL content

• AI-supported content production and keyword planning tools

• Transformation of sectoral SEO strategies (especially in health tourism, news, and e-export)

• Ways to create competitive advantage for the future

After the panel, we'll have a Q&A session where we'll answer participants' questions. Here, we aim to deepen the topic with contributions from both experts and the audience.

After 15 years in the industry, I've seen many transformations, but none as profound as the AI revolution we're experiencing now. These discussions are vital for navigating the future of SEO.

This Week in AI World: Tools, Services, and Tips

AI is driving innovations in digital marketing. Let's look at the latest developments and applications accelerating marketing impact!

• ChatGPT's new memory system is radically personalizing our AI interactions. This update produces responses that truly 'know' you by analyzing not just your specifically mentioned notes but all your past conversations. Now you don't need to remind it where you left off in writing or projects; ChatGPT does this for you. This development could completely change work methods for content creators, SEO consultants, and digital marketing professionals. The important security aspect is that memory is entirely under user control — you can turn it off, edit, or delete it at any time. Currently, this feature is available to Plus and Pro users (excluding certain regions). Personalized AI experience is no longer a dream; this technology will deepen our interaction with AI on both technical and emotional levels.

• Microsoft Copilot AI can now conduct independent research on the internet and perform various actions on behalf of users. This new technological breakthrough has the potential to optimize corporate and individual workflows and significantly increase productivity levels.

Throughout my journey in SEO, I've embraced each technological shift. These AI tools aren't just incremental improvements—they fundamentally reshape how we approach digital marketing tasks. The key is to view them as enhancements to human expertise, not replacements.

I'd love to hear your thoughts on these developments. Which AI tools are you finding most helpful in your SEO work? How are you navigating the balance between AI assistance and human expertise?

Until next week,

Mert Erkal
Founder, Stradiji
SEO Strategist & Conversion Expert

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