10 Critical Prompts for Creating Effective Visuals with ChatGPT

For digital marketers, e-commerce site owners, and social media experts: photo editing, style transformation, and creative visualization techniques.

OpenAI's newest model ChatGPT 4o is opening a brand new era in AI-powered content creation. It's transforming the digital marketing world not only with text generation but also with advanced image creation capabilities. This model functions as a creative studio for digital marketers, bloggers, and social media experts. There's no longer a need to switch between different tools to create captivating visuals; ChatGPT 4o meets all your visual needs on a single platform.

In this article, we'll take a close look at these revolutionary features offered by ChatGPT 4o and explore the nuances of visual creation through 10 different commands and example uses that will transform the workflows of digital marketing professionals.

Advantages of ChatGPT 4o for Digital Marketing Professionals

ChatGPT 4o's image creation capabilities offer a series of important advantages for the marketing world:

• Integrated Work on a Single Platform: The ability to create both text and visual content on the same interface significantly speeds up and simplifies workflow. Digital marketers can now complete all tasks in their content calendar with a single tool, saving time and simplifying project management.

• Superior Text Processing Capability: The ability to place accurate and attractive texts into visuals makes it much easier to create text-focused visuals such as advertisements, infographics, and social media posts. This ensures that brands communicate their visual identities and messages consistently.

• Advanced Visual Understanding and Precision: It can follow complex prompts with high accuracy and maintain visual consistency. It enables you to express your creativity without limits by supporting different artistic styles. This helps you create unique visuals that match your brand identity.

• Contextual Awareness: By using conversation context and extensive knowledge, it ensures that visuals are not only aesthetically pleasing but also contextually meaningful and consistent. This helps you produce more relevant and impressive content for your target audience.

• Multi-Object Management and Precise Positioning: It can accurately position multiple objects in complex scenes, making it easier to create detailed compositions such as product comparisons or process visualizations. This feature allows you to improve your e-commerce and product marketing strategies.

• Style Transformation of Uploaded Visuals: It can transform your existing photos into different artistic styles, paving the way for creating unique and attention-grabbing visuals for your brand. You can create a consistent visual language for your campaigns and differentiate your brand from competitors.

• High-Quality Illustrations with Transparent Backgrounds: It can create visuals with transparent backgrounds, which is important for designs such as logos and icons. This allows you to easily use your brand assets across various platforms and contexts.

• Character Consistency: It can ensure the consistency of characters across different visuals, especially for serial content or brand mascots. This increases brand recognition and loyalty in long-term marketing campaigns.

• Accessibility: Thanks to its natural language interface, it makes it easier for even those who are not experts in design to create professional-looking visuals. This is especially valuable for small teams and businesses with limited design resources.

The Power of Effective Prompts

The key to getting the visual you want with ChatGPT 4o is writing effective and detailed prompts. The more specific you are, the more accurately the AI can produce visuals in the style you want.

The "Object + Background + Style" approach is a great starting point for structuring your prompts.

Here are detailed example commands and explanations for visual edits made by uploading photos to ChatGPT:

1. Changing the Style of an Existing Photo

Example Command: "Transform the furniture and decoration in this uploaded photo into a SoHo home style."

Explanation: This command allows for the stylistic reinterpretation of an existing visual uploaded to ChatGPT. The model understands the characteristics of the SoHo home style (e.g., industrial touches, neutral colour palette, vintage furniture, open plan living spaces) and edits the existing photo to match this style.

Digital Marketing Application: Real estate marketers, interior designers, or furniture brands can use this feature to visualize different decoration styles for their customers. You can create visuals for blog posts like "How to renovate your home according to this season's trends?" and show potential customers how products would look in different spaces.

Original photo:

ChatGPT Output:

2. Adding Objects to Photos and Arranging Objects

Example Command (Adding Object): "Add a cute white cat to this section of the photo and place it as if it's sunbathing on the edge of the window." (The relevant section of the photo is specified by selection)

Explanation: ChatGPT places a new object (in this example, a cat) in the area specified by the user and creates the indicated pose and interaction. This process demonstrates that specific parts of the visual can be selected and edited with text commands.

Example Command (Changing Object Color): "Make the cat orange and add a sunlight effect around it." (With reference to the cat added in the previous step)

Explanation: ChatGPT changes the specified characteristic (color) of the object (cat) added with the previous command and adds an additional effect. This shows that the characteristics of specific objects in visuals can be edited with text commands.

Digital Marketing Application: This can be used for purposes such as product placement in e-commerce sites, showing different color and style options of products, or personalizing content by adding characters that appeal to the target audience for social media campaigns. For example, a furniture brand can use this feature to show its products in rooms of different styles.

3. Transforming the User into a Comic Book Character

Example Command: "Turn this photo of me into a Marvel comic book style character and place me in a 6-panel comic strip telling the story of 'from poverty to wealth.' Show a different stage of my success journey in each panel." (User's photo is uploaded)

Explanation: ChatGPT creates a comic book character bearing the user's likeness using the uploaded photo and places it in comic panels in the specified style (Marvel) and scenario (from poverty to wealth). Each panel is designed to show a different stage of the story.

Digital Marketing Application: This is a perfect tool for brands to tell their own "success stories," visualize product development processes, or storyboard the customer journey. It can also be used for educational content, change processes, or "before-after" scenarios.

4. Transforming a Photo into a Different Artistic Style

Example Command: "Transform this product photo into Japanese Illustration manga style and add a minimalist background. Include small icons around the product showing its use." (Product photo is uploaded)

Explanation: ChatGPT preserves the content and composition of the uploaded photo while recreating the entire visual in the specified artistic style (Japanese Illustration manga). It also adds explanatory icons showing the product's areas of use.

Digital Marketing Application: This can be used to experiment with different artistic approaches for product catalogs, social media campaigns, or advertising visuals, to attract the attention of the target audience and reinforce brand identity. It can be an effective strategy especially for brands targeting young audiences.

Original Photo:

ChatGPT Output:

5. Placing the User in a Different Environment

Example Command: "Place the person in this photo in front of a snow-covered natural hot spring in Japan, wearing a bathrobe. Show Mount Fuji in the background and have a light snowfall in the sky." (The user's photo is uploaded; I uploaded my photo!)

Explanation: ChatGPT takes the person from the photo (user) and places them in a requested new background (a natural hot spring in Japan). During this process, the person's position and size are adjusted to fit the new environment, and the requested additional details (Mount Fuji, snowfall) are added.

Digital Marketing Application: This is a perfect marketing tool for travel agencies, holiday destinations, hotels, or accommodation brands. Visually conveying the "You could be here" message to customers can increase interest in destinations. It can also be used for "dream vacation" themed campaigns and social media contests.

6. Face Swapping Experiments

Example Command: "Select the face in this photo and replace it with the face of the person in the historical costume from this other photo, then recreate the image in a 19th-century portrait painting style." (Both photos are uploaded and the faces to be changed are specified)

Explanation: ChatGPT attempts to take a face from one photo and replace it with a face from another photo, then reinterprets the result in the specified historical style. The success rate may vary depending on factors such as the angles of the faces, lighting, and general similarity.

Digital Marketing Application: This can be used for interactive campaigns like "Your place in history," educational content for museums or cultural institutions, corporate content themed "Our brand history," and fun social media campaigns. You can increase engagement by including users in historical events or periods.

7. Creating Visuals Containing Text

Example Command (Adding Text): "Write '20% off all sunglasses' in a large, eye-catching font in front of this sunglasses photo. Add 'Limited Edition — Summer 2025 Collection' in a smaller font below it, and place the brand's logo in the corner." (Photo is uploaded)

Explanation: ChatGPT adds the specified texts to the uploaded visual in the requested font, size, and style, and places the logo. This is useful for creating social media promotions or advertising materials.

Digital Marketing Application: You can create quick and professional visuals for social media posts, email marketing visuals, banner ads, discount campaigns, product announcements, and seasonal promotions. It's particularly valuable for ensuring typography and brand identity consistency.

8. Editing Existing Text

Example Command (Editing Existing Text): "Change the '%20 Off All Glasses' text in this visual to 'Spring Campaign' and transform the color palette to pastel tones. Also, change the background to a floral pattern that matches the spring theme." (As an edit to previous photo)

Explanation: ChatGPT detects the existing text in the uploaded visual, replaces it with the new text specified by the user, and also applies the requested style changes. The color palette and background change allow for thematic reinterpretation of the visual.

Digital Marketing Application: This is ideal for quickly updating seasonal campaigns, localizing the same visual for different markets, or creating different message variations for A/B testing. It especially saves time for social media managers and advertising experts.

9. Infographics and Data Visualizations

Example Command: "Based on this sales data table, create a professional infographic titled 'Monthly Sales Performance 2025'. Use a modern, corporate style and add icon-based visualizations for key metrics." (Data table is uploaded)

Explanation: ChatGPT analyzes the given data and transforms it into a visually attractive infographic. It presents the data in an understandable way with graphs, icons, and explanatory texts.

Digital Marketing Application: You can create professional visualizations for annual reports, performance evaluations, market analysis presentations, trend reports, and customer behavior analyses. You can increase the value of content by transforming complex data into a format your target audience can easily understand.

10. Creating Brand Mascots or Characters

Example Command: "Create a cute avocado character mascot for a brand selling organic food products. The character should have a smiling face, arms, and legs. Show 4 different poses of the character for use in different situations: greeting, cooking, exercising, and shopping."

Explanation: ChatGPT designs an original character with the specified features and creates various poses of this character in different activities. By ensuring the character has a consistent appearance, it creates a brand asset that can be used in various marketing materials.

Digital Marketing Application: This is ideal for strengthening brand identity, personalizing social media content, using as a guide character in educational content, or attracting attention in promotional campaigns. It can especially help brands targeting children and families build emotional connections with their target audience.

In Conclusion

ChatGPT 4o's visual capabilities significantly enrich the creative processes of digital marketing professionals. The ability to create both text and visual content on a single platform simplifies workflow, while various style and editing options limit your creativity. The 10 commands and example uses shared in this blog post are just a portion of the wide range of possibilities ChatGPT 4o offers to the digital marketing world.

By exploring the advantages offered by this new technology and adapting them to the needs of your brands, you can take your visual content strategies to the next level. The future of visual content production is here, and don't miss the opportunity to be a part of this future with ChatGPT 4o!

Google AI Overviews Peaked in March 2025 Core Update

Following Google's March 2025 core algorithm update, AI overviews showed a dramatic increase of up to 500% in the entertainment, restaurant, and travel sectors.

One of the most notable changes in SERPs after Google's March 2025 Core Update was AI Overviews. According to BrightEdge data, three sectors experienced a dramatic rise:

Highlights

• A 528% increase was observed in entertainment searches. (Ex: "Julia Roberts movies")

• A 387% jump occurred in restaurant searches. (Ex: "Thai restaurant near me")

• A 381% increase is noticeable in travel queries. (Ex: "things to do in Las Vegas")

The reason for this jump is that these sectors were rarely targeted by AI Overviews in the past. Now, Google has started providing more decision-supporting information in these categories.

New Era in E-Commerce: Google Automatically Uses Your Content

Google is automatically pulling promotional content from businesses and displaying it in search results.

With a feature announced on April 3, 2025, Google is initiating a brand new era in e-commerce. Now, all promotional content of businesses registered with Merchant Center—social media posts, email campaigns, promotions, and brand visuals—can be automatically pulled by Google and presented to users in areas such as Search, Shopping, and Maps.

For e-commerce site owners, this development could mean more visibility, but it also carries some risks in terms of uncontrolled content distribution and brand integrity.

Highlights

Automatic Registration: All businesses were automatically included in the program. Those who wish can opt out through Merchant Center.

Google's Content Sources:

• Marketing communications (newsletters, announcements)

• Adding Google's designated email address ([email protected]) to the list

Content to be displayed includes:

• Your social media links

• Campaigns and discount announcements

• Brand visuals and videos

• Value and mission content you've written about yourself

What Should E-Commerce Sites Do?

Check Merchant Center Settings: If you don't want to be included in automatic content sharing, you can disable it from the settings section.

Review Your Content: Are the language, visual quality, and CTAs of your social media shares professional? Do your email newsletters provide value to the user? Are your current campaigns correctly represented?

Legal Compliance and Brand Protection:

• If your content appears in Google in a different context, you may experience misunderstandings or brand image problems. Update your legal and corporate policies according to this possibility.

Don't Forget Performance Tracking:

• Google doesn't yet provide data for these displays. Therefore, track traffic sources and conversions through Google Analytics and Merchant Center performance reports.

Bing's Copilot Search Feature Officially Live!

Microsoft has officially introduced Copilot Search in Bing. This innovation, which combines traditional search with artificial intelligence, could fundamentally affect SEO strategies.

Microsoft has officially launched the Copilot Search feature in Bing, which it has been testing for a long time. This new experience combines classic search engine logic with an AI-powered answering system. Users will now be directed not only to links but also through summary information, media content, and answers with citations shown. This development, which is in response to Google's AI Overviews move, is intensifying competition in the search market.

Highlights

• Copilot Search blends traditional search with artificial intelligence.

• Bing now offers not just page results but also summaries, visuals, videos, and direct answers.

• Microsoft states that answers will be supported by open sources.

• This move is positioned as a direct competitor to Google's "AI Mode" feature.

This Week in the AI World: Tools, Services, and Tips

Artificial intelligence is directing innovations in digital marketing. Let's look together at the latest developments and applications that accelerate its impact on marketing!

• OpenAI has taken a quiet but impressive step in AI training: OpenAI Academy is now live! In this new platform, video tutorials and live events on almost any topic you're curious about in the AI field await you. Plus, dozens of hours of content are currently completely free to access. If you want to better understand artificial intelligence, improve your skills, or specialize in this field, don't miss this opportunity.

• Google's experimental AI-powered note-taking tool NotebookLM has been updated with a new feature that will seriously take the user experience to the next level: Discover Sources. If you've used NotebookLM before, you know that you needed to manually upload sources for your project-focused work. But things have changed now. Thanks to the new Discover button, all you need to do is write about a topic you're interested in—NotebookLM automatically suggests reliable and relevant sources compiled from the web for you.

I hope you've enjoyed this week's SEOs Diners Club.

See you in the new edition of SEOs Diners Club next week, which is full of new information, tactics, and strategies.

I wish you a good week. Take care!

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