🔥 The SEOs Diners Club - Issue #156 - Weekly SEO Tips & News

Perplexity Deep Research: A Free and Fast Alternative to ChatGPT

Last week, Perplexity unveiled its Deep Research feature, positioning itself as a direct competitor to ChatGPT. As the AI ecosystem rapidly expands, our SEO and content strategies are reshaping. Let's explore whether this new tool is truly a game-changer for SEO professionals.

Perplexity Deep Research stands out by offering comprehensive research reports completely free of charge. For SEO professionals seeking extensive information without investing in expensive subscriptions, it presents an economical alternative worth your attention.

I recently tested it by asking, "How will AI impact SEO in 2025?" The tool compiled information from nearly 20 sources, including my article "Is SEO Dead? SEO Predictions for 2025" (proud moment!).

A Comparative Analysis: Perplexity vs ChatGPT Deep Research

Key differentiators that make Perplexity worth considering:

• Free Access: You get 5 free queries daily, sufficient for most basic research needs.

• Speed: No more waiting in queues for results.

• Robust Sourcing: Leverages academic papers and reliable news sources.

• SEO Insights: Enables data-driven decision-making for strategy development.

• Community Features: Share and discuss research with industry professionals.

Strategic Applications for SEO Professionals

Here's how you can leverage Perplexity Deep Research for your SEO work:

• Trend Analysis: Track emerging patterns in SEO and digital marketing.

• Competitor Research: Analyze content strategies and ranking factors.

• Content Optimization: Develop targeted keyword strategies.

• AI-Ready SEO: Design techniques compatible with AI-powered search engines.

Remember: While AI tools are valuable assistants, strategic thinking and verification processes must remain in human hands.

The Human Element in AI-Powered Content Creation

Based on my recent conversation with Content Strategist Veysel Doğaner, here are key insights about content creation in the AI age:

• Googgle's Stance: The focus remains on quality and originality, not on penalizing AI-generated content.

• Context Matters: Clear context definition is crucial for generating relevant AI content.

• Human Oversight: AI-generated content requires human editing and refinement.

• Experience Value: Content filtered through human experience and insights continues to outperform purely AI-generated material.

Breaking News: Google Business Profile Reviews Restored

Google has announced the restoration of Business Profile reviews after a significant outage. While most profiles have been recovered, some are still experiencing issues. This incident highlights:

• Vulnerability: The fragility of depending solely on Google platforms

• Diversification Need: The importance of maintaining multiple review channels

• Recovery Timeline: Complete restoration expected within days

Action items for SEO professionals:

• Audit your clients' Google Business Profiles

• Develop multi-platform review strategies

• Maintain clear communication with affected clients

AI Watch: Weekly Tools and Updates

• BrightEdge reports a 25.21% increase in YouTube citations within Google AI Overviews since January 1, particularly prominent in the health sector.

• ChatGPT Canvas becomes shareable, enabling collaborative AI-powered research and planning.

• New developments in AI image generation tools provide fresh opportunities for content enhancement.

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