🔥 The SEOs Diners Club - Issue #135 - Weekly SEO Tips & News

Welcome to another edition of The SEOs Diner's Club! Each week, I bring you a digest of the latest SEO updates and AI-driven insights, all crafted to fit into just a few minutes of your time. With over a decade of experience in SEO, my goal is to break down the week’s most important developments into a quick, insightful read. This way, you stay ahead of the curve in less than seven minutes. Let's jump into what matters this week!

1. Latest SEO News

Google: Core Web Vitals Aren't As Important As Some People Might Think
Seroundtable / Barry Schwartz
Google has downplayed the significance of Core Web Vitals as a ranking signal. Martin Splitt stated that while they are not irrelevant, their importance is often overstated. He advised against overemphasizing them.

Google Revamps Entire Crawler Documentation
Search Engine Journal / Roger Montti
Google’s updated crawler documentation adds three new pages to tighten topical coverage and increase information density.

New data: Google AI Overviews show more often signed-in users
Search Engine Land / Danny Goodwin
Did you know that Google AI Overviews show up 10-20% less often for users who aren't signed in? This can vary by industry, but it's especially interesting for e-commerce searches, where signed-out users see AI Overviews a whopping 90% less frequently!

Google On Why Simple Factors Aren’t Ranking Signals
LinkedIn / John Mueller
In a LinkedIn post, Google’s John Mueller shared that two site traits often seen as signs of quality aren’t ranking factors. This hints that other indicators we think might reflect quality could be in the same boat!

Google Search To Label Images As AI-Generated, Edited Or Taken With Camera
Seroundtable / Barry Schwartz
Google Search will start labelling images to show if they're AI-generated, edited with photo software, or snapped with a camera. According to The Verge, Laurie Richardson, Google's VP of Trust and Safety, shared the scoop on this new feature. Pretty cool, right?

2. Featured Articles

Content Decay And Refresh Strategies To Maintain Site Relevancy

The article on content decay and refresh strategies from the Search Engine Journal outlines effective methods to combat the gradual decline in website content performance, known as content decay.

Key strategies include:

• Content Audits: Regular audits using tools like Google Analytics and Search Console help identify underperforming pages.

• Content Updates: Refreshing outdated content, updating statistics, and improving SEO elements can revive pages.

• Repurposing Content: Older content can be transformed into new formats, such as videos or infographics, to engage a broader audience.

• Sunsetting Outdated Content: Removing or archiving irrelevant content helps maintain site quality and user experience.

Read More ➔

Why Is This Ranking on Google?

The article "Why is this ranking on Google?" from Search Engine Land explores the complexities of Google's ranking system, focusing on factors beyond traditional SEO tactics.

Key takeaways include:

• Authority: Established brands with solid online reputations often rank higher due to factors like brand recognition, backlinks, and social presence.

• User Behavior: Google uses data from user interactions (like click-through rates and engagement metrics) to determine rankings, reflecting the importance of user experience.

• Machine Learning: Google’s algorithms can identify patterns in user behaviour and page design that may not be immediately clear but contribute to rankings.

• User Intent: Aligning your content with what users are searching for is critical—Google favours content that meets searcher intent, whether informational or transactional.

• Bugs and Testing: Sometimes, unexpected rankings may be due to Google testing or bugs, which can be corrected over time.

Read More ➔

3. Tips and Tricks

• Quick Tip: Semrush’s new AI Overviews feature makes tracking AI summaries in organic research easy. For example, you can examine this data using the Organic Research> Positions>SERP Features on the SERP>AI Overviews filter.]

• Did You Know?: 96% of the links Google displays and shows in the AI Overviews link to content that has informational intent. A new study from seoClarity says this is the case after analyzing over 1 million keywords in its data set.

4. Tools and Resources

• SurferSEO’s New Content Audit Feature: Content Audit analyzes your content and extracts essential metrics such as position, CTR, traffic, and Content Score. From there, it suggests the best opportunities most likely to impact your SEO strategy positively.

  

5. Industry Events

• Search 'n Stuff Antalya Conference 2024 - October 11-12

I am thrilled to be part of the #searchnstuff2024 conference in Antalya alongside such esteemed colleagues!

A big shoutout to Yagmur Simsek for organizing what promises to be an exceptional event. Having attended her events before, I know this one will be spectacular.

I'm looking forward to our panel discussion on AI with Rishi Lakhani, Gerry White, Ozan Ketenci, and myself. I can't wait to share insights and learn from everyone there!

Join us at DinersClub35 for an exclusive 35% discount on all tickets! I would be delighted to see you there. For more detailed information and registration, please visit the event website. I am looking forward to seeing you in Antalya! :)

Register Here ➔

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Best,

Mert Erkal