Welcome to another insightful week with The SEOs Diners Club newsletter. Leveraging over a decade of SEO expertise, I aim to distill the week's most critical developments into a concise read that won't take more than ten minutes of your time. Let's dive into the insights that matter.

1️⃣ Innovative SEO with ChatGPT: Discover the Power of Custom GPTs

Discover the power of ChatGPT Plus and specialized GPTs for Enterprise users—innovative approaches for E-E-A-T analysis and more in SEO and marketing.

Custom GPTs now offer new ways of implementation for SEO and marketing. This new feature enables ChatGPT Plus and Enterprise users to create a GPT with specific instructions, additional reference files, multimedia capabilities, third-party APIs, and custom actions.

Custom GPT can be created in two ways:

• Create.

• Configure.

Create offers the possibility to customize using natural language with the GPT Builder. The Instructions section allows you to specify the functions and behaviors you want the GPT to have and can be up to 8,000 characters long.

Multimodal features and third-party APIs can be enabled under Capabilities.

One of the first examples of SEO and marketing is a Web Quality Analyst that can evaluate E-E-A-T (Experience, Expertise, Authority, and Trustworthiness). This GPT uses Google's Search Quality Evaluation Guidelines and other documents as a reference:

Although ChatGPT Plus users share their first GPTs on social media or through blog posts, I bet they will soon start creating GPTs exclusively for their work. Having the ability to take different actions by connecting to other services, especially with the API, can provide a severe advantage over the competition.

It is also rumored that GPT stores will open and GPT manufacturers will make money. However, for this, I think you need to create a GPT that is extraordinary and that produces a solution by integrating 3rd party services.

For now, the current practice might be to turn your routine tasks into GPTs with ChatGPT and thus increase your productivity.

2️⃣ November 2023 Review Update from Google

Google's November 2023 Reviews Update is now live. Learn about the outline and implications of this critical update and how to optimize your content.

Launched by Google on November 8, 2023, the November 2023 Review update brings an important new twist to review updates.

With regular and continuous improvements, Google will no longer issue custom notifications. This update targets all review content and rewards insightful analysis and original research.

This update may impact your Google Discover performance, and you may need to improve your site's content according to Google's guidance.

Additionally, this update overlaps with the November 2023 core update, making it difficult to distinguish the impact of both updates on your site.

3️⃣ Google's SGE Expands Worldwide

Google's Search Generative Experience (SSE) is now available in over 120 countries! Discover how to improve your SEO strategies with innovative follow-up questions, improved AI translation support, and more!

Google's Search Generative Experience (SSE) has experienced a significant expansion, now reaching more than 120 countries and territories.

This is Google's most significant global expansion of the SGE to date. Unfortunately, Turkey is not among these countries. I want to point out that I see this as a significant shortcoming.

Here are the features coming with this new update:

• Follow-up Questions: SGE offers the possibility to ask follow-up questions on the search results page.

• AI Translation Assistance: SGE adds context to translations, making them easier to understand.

• More Definitions: SGE offers expanded definitions in areas such as coding and health information.

• Broader Language Support: The expansion covers Latin America, South Korea, Indonesia, and Sub-Saharan Africa, adding Spanish, Portuguese, Korean, and Indonesian.

These updates position SGE as a more robust and user-friendly tool, offering SEO professionals new research and content creation avenues.

4️⃣ Google Simplifies Page Experience Report in Search Console

Google is simplifying the Search Console page experience report. The new update comprehensively examines page experience, including Core Web Vitals and HTTPS.

This update aims to provide comprehensive guidance on the overall page experience rather than individual metrics.

The new report is designed to link to a general guidance page for website owners and includes individual dashboard views of the Core Web Vitals and HTTPS reports.

The changes aim to more comprehensively show the elements of page experience that have become a key component of Google search rankings.

These include Core Web Vitals metrics that measure site performance and responsiveness, mobile-friendliness, and HTTPS encryption.

With this new report, Google provides consolidated guidance for all these factors in one place rather than scattered information. Instead of focusing on individual metric scores, the updates focus on delivering actionable insights and advice to improve visitor experiences.

5️⃣ Google's "Holiday 100" Guide Reveals the Most Trending Gift Searches

Google's "Holiday 100" guide shows the trendiest gift searches for this season with new features that combine featured gifts and discounts.

Google offers a discount hub and a gift idea list based on the most popular gift searches for the holiday shopping season.

Google has released its "Holiday 100" list of America's top gift searches in seven categories: home and garden, apparel, accessories, electronics, toys, beauty, and health.

Interesting trends include candle warmers, human-sized dog beds, eco-friendly jewelry like lab-grown diamond necklaces, and practical gifts.

This data offers opportunities for retailers to optimize their holiday marketing based on popular gift searches. By analyzing search trends from June to September, Google has identified gifts that have gained traction over the past years and aims to inspire shoppers with the list.

For retail and search marketers, the Holiday 100 list reveals standout gift ideas that can be integrated into holiday promotions. At the same time, the discount hub allows users to offer discounts and sales.

I recommend checking out the list, especially if you have an e-commerce site targeting the Americas.

6️⃣ Book Of The Week: “Reasons to Stay Alive" - Matt Haig” - Matt Haig

Matt Haig's personal story of his struggle with depression, 'Reasons to Stay Alive,' reminds readers that they are not alone and that there is always hope.

"Reasons to Stay Alive" is a personal history of Matt Haig's struggle with depression.

The book reminds people trapped between feelings and expectations that they are not alone and draws attention to social ills.

Haig invites the reader out of the dark rooms of the mind and into the possibility of feeling and loving better. Describing depression as a kind of quantum physics of emotion and thought, the book explores how people sense the universe's complexity and darkness.

This book offers an in-depth account of depression and anxiety disorders and has the potential to serve as a guide for readers. It emphasizes that depression can occur not only in introverted or asocial people but also in overly social and successful individuals. This work makes readers feel that they are not alone and is essential for personal development and social awareness.

Pointing out that depression is a significant disease of our age, the book also touches upon the difficulties of daily life, such as stress, work life, family problems, and love problems brought about by the modern world. This book is seen as an essential resource for understanding the difficulties people experience in a short and challenging life.

I hope you enjoyed this week's SEOs Diners Club.

See you next week for a new episode of SEOs Diners Club full of new information, tactics, and strategies...

Have a great week, and goodbye!

Best,

Mert Erkal

👋 Hey there, SEO enthusiasts! Enjoying the insights from my newsletter? Why not fuel the creativity behind the SEO magic? ☕ Click here to 'Buy Me a Coffee, and let's keep the SEO wisdom flowing! 🚀