Welcome to another insightful week with The SEOs Diners Club newsletter. Leveraging over a decade of SEO expertise, I aim to distill the week's most critical developments into a concise read that won't take more than ten minutes of your time. Let's dive into the insights that matter.

1️⃣ Google SGE’s Impact On SEO: Be Prepared!

What does Google's Productive Search Experience (SGE) mean, and what implications will it have for SEO? Here's everything you need to know.

Many theories and debates exist about Google's Search Generator Experience (SGE). However, this new feature looks set to impact the SEO world significantly. Especially its possible effects on organic search traffic are very important for SEO experts.

Impact of SGE on Traffic

SGE will have positive and negative effects on organic search traffic. For example, it has been suggested that specific niches, business models, and keyword types may experience a drop in organic traffic of up to 30 percent.

However, this is a situation that cannot be generalized. That's why updating your keyword and niche analysis and closely monitoring SGE's effects is essential.

Visual Significance of SGE

Another critical aspect of SGE is the impact of images on click-through rates (CTR). Quality product images will stand out in AI summaries, positively impacting CTR. When optimizing images, make sure the images are high quality and relevant.

Dynamic Structure of SGE

One of the most striking aspects of SGE is its dynamic structure. Summary summaries generated for the same query are rarely 100 percent similar. This means SEO strategies need to be constantly updated. In particular, updating your content regularly and adapting it to the dynamic structure offered by SGE is essential.

Suggestions for Preparation for SGE

1. Visual Optimization: Use attractive images in your content. Images can attract users' attention and increase page time.

2. Title and Meta Descriptions: Use keywords at the beginning of your title that will encourage clicks. Title and meta descriptions are essential because AI analyzes SGE.

3. Careful Monitoring: Monitor important keywords in SGE and take screenshots. This is a critical step in understanding the impacts of SGE.

4. Mobile Compatibility: It is thought that SGE will be more effective in mobile searches. Therefore, your site must be mobile-compatible.

5. User Experience: SGE cares about user experience. Therefore, factors such as page loading speed and user interaction will also be necessary.

In conclusion, the effects of SGE on SEO are not yet fully understood, but this new feature certainly cannot be ignored. The best we can do right now is to be prepared to minimize potential impacts. Taking a proactive approach to adapting to the changes that GGE will bring will help us achieve success in the long term.

2️⃣ SEO and Content Marketing with Google Trends: Step-by-Step Guide

Google Trends is an invaluable tool for SEO and content marketing. In this article, I explain how you can use Google Trends effectively.

Google Trends is a tool that shows how search queries have changed over a certain period. You can compare five different keywords and customize the results with parameters such as geolocation, topic, period, and search surface (image, news, shopping, and video).

How Does Google Trends Data Differ From Keyword Volumes?

Google Trends provides keyword volume data expressed as a percentage. This is different from the estimated volume data provided by third-party SEO tools. Google Trends samples Google's actual search data, making it the most accurate source of keyword search data.

How to Find Trending Topics with Google Trends?

Google Trends allows you to identify trending searches in two ways: the “trending now” web page and the Google Trends Explore tool.

How Do We Use Google Trends for SEO and Marketing?

1. Google Trends Search Operators:

Google Trends responds to search operators. For example, quotation marks (“ “) are used for an exact match, plus sign (+) for the OR operator and minus sign (-) for the NOT operator.

2. Time-Based Trends:

Google Trends allows you to observe long-term and short-term trends. For example, short-term trends such as the last 90 or 30 days provide valuable information to take advantage of rapidly changing search trends.

3. Related Topics and Queries:

Google Trends has two great features: “related topics” and “related queries”. These features can provide ideas for content creation or new product selections. For example, when we search the search term "Apple" for Turkey, we can see the most searched questions and related topics in the last 90 days below.

4. Define Keyword Data by Geolocation:

Google Trends provides keyword information based on geographic location. This can be used to customize content for specific regions or to determine which areas are best suited for site promotion.

Google Trends provides valuable information about users' search habits for SEO and content planning. Although it may require some learning at first, you can quickly learn and use the tool effectively. You can start by reading the article below.

3️⃣ Create an Impressive Website That Increases Consumer Trust

Discover how behavioral science can be integrated into marketing strategies and used to optimize landing pages. This can increase consumers' trust and likelihood of purchase.

The abundance of options and unlimited information offered by the internet complicates the decision-making process for consumers. This is where behavioral science comes into play. A new study from Google and The Behavioral Architects reveals how behavioral science can aid consumers' decision-making.

Consumer Decision-Making Process

Consumers need to feel confident when deciding on a product or service. This is especially true when confidence levels are low when they know less about the product. Behavioral science offers solutions for such situations.

The Role of Behavioral Science

Behavioral science offers marketers insights that can help consumers make more informed decisions. For example, website landing pages can be optimized with principles such as “emotional priming,” “delivery complicating factors,” and “paradox of choice.”

Practical Applications and Recommendations

Research shows that applying behavioral science principles can be highly effective for optimizing landing pages. For example, customer reviews and expert recommendations can support principles such as social proof and authority bias. Additionally, principles such as the “anchoring effect” and “emotional readiness” can help consumers make more informed decisions.

It is called the "anchoring effect," which comes into play when we evaluate the options through our intuition and misleads our mind, directing us to the option that we know or associate with the information given to us just before our choice rather than the logical one.

Conclusion

Behavioral science can be an effective tool to increase consumer confidence and enable them to make more informed decisions. This provides several benefits not only for consumers but also for marketers. Especially in the age of artificial intelligence, such optimizations make it easier and more efficient to create and run new campaigns.

4️⃣ Google Removed Indented Listing from Search Results: What Does It Mean?

Google has removed the indented listing it used in search results for over a decade. What impact will this change have on SEO and search results? Here are the details.

Google has removed the Indenting Result that it has used for years in search results. To help you visualize what “Indented Listing” is, I am sharing an example from Seroundtable.com below.

This is a significant change in how Google delivers search results and a notable development for SEO experts. Danny Sullivan, Google's Search Engagement Manager, stated that this change was "unrelated to a core update" and was removed a few weeks ago.

Why Was It Removed?

Google explained that removing the feature was because it was “not as useful as it was in the past” after adding the continuous scrolling feature. He also noted that the site diversity system still works the same way, meaning that only two of the results from the same site will usually show up in the top results.

Impact on SEO and Search Results

This change can impact SEO strategies, especially when multiple results from the same domain need to be displayed. Previously, results from the same site were often grouped. Now, these results will be listed separately. This raises new questions about how users will react to search results.

Conclusion

This change from Google could be a significant turning point in how search results are presented and perceived. SEO experts should review their strategies by considering the new dynamics that this change will bring.

5️⃣ Google Tries Desktop Explore Flow

Google is trying to bring the Discover feature to the desktop. This could be a new opportunity for content creators and SEO experts to increase traffic.

Google has started testing the Discover feature for desktop users. This test is available only in India and was first spotted by MSPowerUser .

Discover algorithmically offers users news, entertainment, sports, finance, and other content. The desktop version is very similar to the mobile version, and the contents can be scrolled horizontally.

By the way, I recommend you read the article I wrote a few weeks ago about Google Discover:

This development could be a major change to Google's iconic homepage, which has remained virtually unchanged for 20 years. By bringing Discover to the desktop, Google aims to make users spend more time on google.com. Since users often search directly from the browser bar, Explore can draw them back to the home page.

For content creators, this allows “free” promotion of their content. But this also means more competition for limited spots on the Google homepage. If the test is successful, Google could roll out Discover internationally on desktop and mobile. This can send much more referral traffic to news and content sites worldwide.

Google launched Discover for mobile in the US in 2018 and later expanded globally. The desktop version allows Google to add personalized content while maintaining its iconic minimalist homepage design. Clicking on a story in Explore takes users directly to the publisher's site, making it publisher-friendly.

This development could be very important for sites that want to increase Google Discover traffic. If testing is moved outside India, this could present new and exciting SEO and content strategy opportunities.

6️⃣ Book Of The Week: “Company of One” - Paul Jarvis

The book “Company Of One” discusses the advantages of small and sustainable businesses rather than growth-oriented ones.

After leaving the corporate world, author Paul Jarvis started his own business and lived a more productive and free working life away from growth pressure.

The book explains in detail how to start your business, determine the profit you want, deal with unexpected crises, and make your customers happy.

This book can be very useful, especially for entrepreneurs. If you are looking for an accessible and sustainable business model free from growth pressure, you should read the book "Company Of One"

I hope you enjoyed this week's SEO insights. I am looking forward to seeing you next Sunday. Have a great week!

Best,

Mert Erkal

👋 Hey there, SEO enthusiasts! Enjoying the insights from my newsletter? Why not fuel the creativity behind the SEO magic? ☕ Click here to 'Buy Me a Coffee'’ and let's keep the SEO wisdom flowing! 🚀