Welcome to another insightful week with The SEOs Diners Club newsletter. Leveraging over a decade of SEO expertise, I aim to distill the week's most critical developments into a concise read that won't take more than ten minutes of your time. Let's dive into the insights that matter.

1️⃣ Google’s October 2023 Core Update: What To Expect, How To Prepare

Unusually, Google launched a new core algorithm update in October 2023, just as its August core algorithm update was winding down.

In the last month, Google has made several updates to its search algorithm. These updates led to significant fluctuations in the rankings. A “Core Update” was last announced in October 2023.

This new October 2023 core update started on October 5 and will likely take around two weeks to complete. Google stated that this update will be effective in all languages ​​and regions. However, no information was given about which queries or searches this update would affect and to what extent.

This update was Google's third core and seventh official algorithm update in 2023. Google periodically makes such updates to prevent SPAM trends and keep the quality of search results high.

The days we are going through are a complex period for SEO experts and site owners. Google states that SPAM updates will only affect sites that SPAM, while core updates will affect everything. However, such overlapping updates are a game changer for SEO professionals.

As a result, these rapid updates made by Google in the last month have led to significant fluctuations in the rankings. SEO experts and site owners should monitor this process carefully and develop appropriate strategies.

This update benefits sites that produce quality content and share first-hand experiences. In other words, when producing content with artificial intelligence has become dirt cheap, producing quality, experience-filled content will become invaluable.

2️⃣ Google Releases October 2023 SPAM Update

In addition to the core update, Google announced a new update targeting multilingual SPAM content in October.

Google announced a new update in October 2023 that aims to reduce SPAM results. This update targets cloaked, hacked, auto-generated, and scraped SPAM content in multiple languages, including Turkish. Google states that it updated after community members reported increased spam results in their local languages.

SpamBrain, one of the systems used by Google to combat SPAM, aims to detect new spam tactics better using artificial intelligence and machine learning. Google periodically publishes such updates to prevent SPAM trends and keep the quality of results high.

What Google considers SPAM includes hidden text or links invisible to users but visible to search engines, auto-generated content with little or no additional value to users, and large-scale article scraping without permission. Distracting ads and overly commercial tactics that disrupt user experience are also considered SPAM.

This update will likely take a few weeks to complete. In the meantime, Google advises users to continue sending feedback through its SPAM reporting tool.

3️⃣ How to Use ChatGPT to Refresh Old Blog Content?

Do you want to breathe new life into your old blog posts? Here are tips on how to keep your content fresh and relevant with the help of artificial intelligence.

In digital marketing, content is king, but this content needs to be constantly updated and relevant. Updating old blog posts is critical for SEO and your brand image and user experience.

Google's Helpful Content Updates

Google makes "Helpful Content Updates" to improve user experience and provide better quality content.

With these updates, Google emphasizes that the content complies with the experience, expertise, authority, and reliability (EEAT) principles. So, it is not enough for your content to be well-researched and accurate; It is also vital to come from a reliable source.

Refreshing Old Blog Content with ChatGPT

ChatGPT can be a very effective tool to refresh your old blog content. Here are sample commands that can be given to ChatGPT:

• update stats # Updates old stats in the blog post.

• check relevancy # Checks if the post is still relevant.

• improve readability # Increases the readability of text.

• add subheadings # Adds SEO-friendly subheadings.

These prompts allow you to update your old blog posts in compliance with Google's helpful content creation policies. Of course, for these commands to work, you must be a ChatGPT Plus subscriber and use a plugin such as Link Reader.

In the free ChatGPT version, you can run some of these commands when you copy and paste the blog post and share it with quotes.

For example, the update statistics command ensures that your content contains up-to-date and accurate information, which complies with Google's EAT policies.

By sending a URL to ChatGPT, you can ask it to execute a specific command. For example, to update the statistics for a blog post, you can use this command:

Update the statistics of the post https://example-blog-post.com

(Note: you need to run the prompt by providing a blog post with statistical data.)

4️⃣ Meet Looker Studio Pro

Looker Studio Pro offers a comprehensive business intelligence (BI) solution specifically targeted at medium and large businesses.

Formerly known as Data Studio, now known as Looker Studio, it continues to be an excellent platform for those who want to make sense of data.

The PRO version of this platform allows team members to work together on content while complying with company security and document management policies.

The most notable features of Looker Studio Pro include mass access management, detailed permissions, and teamwork areas.

5️⃣ Book Of The Week: “The 20 Skills and Competencies Everyone Needs to Succeed in a Digital World” - Bernard Marr

Not only those who keep up with change but those who foresee it will succeed!

Significant changes and transformations in the business world continue unabated. Over the last decade, many trends have opened new doors for leaders in different sectors. These dynamics bring major transformations that profoundly affect the business world and all people.

In this book, successful author and strategist Bernard Marr thoroughly examines the social and technological dynamics behind this significant change and identifies more than twenty trends. More than that, it offers valuable insights into how these trends will change our business in the 21st century.

This work by Marr is an indispensable guide for managers, business professionals, and innovation officers who want to be prepared for upcoming transformations.

I hope you enjoyed this week's SEO insights. I am looking forward to seeing you next Sunday. Have a great week!

Best,

Mert Erkal

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