The SEOs Diners Club - Issue #83 - Weekly SEO Tips & News

Welcome to another insightful week with The SEOs Diners Club newsletter. Leveraging over a decade of SEO expertise, I aim to distill the week's most critical developments into a concise read that won't take more than five minutes of your time. Let's dive into the insights that matter.

This week, we delve into how the quality factor affects Google search results.

1️⃣ How Does Quality Affect Google Search? 

Gary Illyes and John Mueller discuss how vital quality is in SEO. To climb in the rankings, you must think about quality first.

Key Takeaways

Quality affects almost everything Google Search does, including crawl prioritization, indexing decisions, ranking, and more. This is a vast and complex topic:

• Quality is a multi-dimensional concept that affects every aspect of Google Search. Google uses a Crawl Scheduler to predict what will be crawled, which is heavily influenced by the quality of previously crawled pages.

• Google tries to predict page quality when crawling. Higher-quality pages are crawled earlier and more often. The crawler starts with neutral assumptions for home pages and then extrapolates based on home page quality.

• For a site section with consistently low-quality content, such as poor user-generated content, Google can improve the crawling of higher-quality sections by crawling those URLs less often.

• Quality is the #1 factor driving Google's indexing and crawling decisions. The frequency of changes also plays a role, but quality is the most important.

• Legal pages like Terms of Service can be high quality - the subject matter doesn't inherently determine quality. But if a section such as legal documents rarely changes, the scan frequency can be reduced.

• Over time, you can improve quality. Removing noticeably low-quality content can help.

• Low-quality content does not harm popular sites with strong backlinks, such as WebmasterWorld.

• Moderate duplicate content is not too worrying. Affiliate links are okay if they add value rather than just repeating the product description.

• Quality and frequency of changes are different but essential signals in Google's crawling and indexing decisions.

2️⃣ Google: Content Produced with ChatGPT is Not Unique 

John Mueller highlights that automated content production is not valuable. Creating new and unique content is always essential.

3️⃣ Artificial Intelligence and Zero Clicks: How is SEO's Future Shaping Up? 

The rise of GenAI and zero-click searches will radically change digital marketing strategies. Stay tuned.

4️⃣ Google: Expect More Simplification in Search Results 

Gary Illyes assesses how removing SERP features will affect the SEO world. It's a significant trend to consider.

5️⃣ Bing Webmaster Tools Removes the Disavow Links Feature 

After removing the disavow feature, what strategy will Bing follow? Wishing the same for Google!

6️⃣ Book Recommendation: "So Good They Can't Ignore You" - Cal Newport 

Don't miss this book that offers an alternative perspective on career development.

I hope you enjoyed this week's SEO insights. I am looking forward to seeing you next Sunday. Have a great week!

Best,

Mert Erkal

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