Googlebot and AI Content: How is Quality Control Performed?

Google's Martin Splitt was asked how Googlebot's crawling and processing process is adapting to the increase in AI-generated content.

The proliferation of AI-generated content raises many questions about how Google crawls and ranks web pages.

Martin Splitt from Google made quite enlightening statements on this subject. Splitt states that Google puts AI-generated content through quality control processes.

If the content is of poor quality, Google may ignore it. While it is possible to scale content and speed up content production with artificial intelligence, Google has changed nothing in its approach to indexing pages.

This is essential information, especially for SEO professionals. Because Google meticulously evaluates the quality of content produced by artificial intelligence and can directly affect indexing and rankings.

This is where Google's "Helpful Content" algorithm comes into play. This algorithm aims to highlight human-written content. In other words, no matter how much the content produced with artificial intelligence increases, quality, and human-oriented content will always be a priority.

Martin's statements show that artificial intelligence has no adverse effects on the web browser and display. However, the message for content creators and SEO experts is clear:

You can watch Martin Splitt's interview on the Duda YouTube channel:

As I always say, Let's produce content with artificial intelligence, but let's not publish this content on our website or blog unless an expert edits it. If we pay attention to this, we will use the ease of content production with artificial intelligence to increase SEO performance.

Also, let's not allow AI tools to write in a way that speculates on a topic "by their very nature."

When writing prompts for these tools, let's specify all the topics that should be included in that content and emphasize who the target audience is and for what purpose the content was created.

When you do these, you will see that the content you produce with artificial intelligence does not cause any problems regarding your SEO performance; on the contrary, they are helpful.

Generative Search Experience from Google: Links Added!

Google is bringing generative AI technology to more countries to enrich the search experience. Especially young users find this new approach positive.

Google offers more people the use of generative artificial intelligence (AI) in its search engine. This innovation is beneficial for more complex queries and new questions.

Studies show that younger users (18–24 years old) find this new feature positive and enjoy asking consecutive questions. Thanks to AI-powered search, users even tried out queries they hadn't considered searching. Also, since this experience is integrated into the search engine, users can easily access different web resources.

The generative search experience allows people to explore different perspectives and web content. Google states that people find it more accessible and more understandable to access web pages that support this information when presented in an overview, thanks to links. This feature was initially made available in the US and will soon be activated in Japan and India.

Finally, after many tests, Google announced that it would add links to web pages for a productive search experience, which put us all at ease.

How to Use ChatGPT to Improve Your Google Ads Performance

Productive use of AI can help Google Ads experts improve their campaign management and optimization efforts. Here are four ways to do it.

Artificial intelligence and machine learning are gaining more and more importance in digital marketing. Let's consider how ChatGPT, one of the generative artificial intelligence tools, can contribute, especially in PPC (Pay Per Click) applications.

1.Product Research:

PPC professionals may not always have in-depth knowledge of the product or industry they are marketing. ChatGPT can help you conduct preliminary research by quickly analyzing a wide range of data.

2. Ad Copy Writing:

Creating ad copy can be a time-consuming process. ChatGPT can offer you many different text suggestions within certain character limitations. This way, you can create more keywords and variations than you would manually.

3. Keyword Research:

ChatGPT can introduce new keyword variations that can help you think differently. You can specify what you want to achieve from your research using different commands.

4. Audience and Persona Research:

ChatGPT allows you to perform audience analysis quickly. This can help you create different angles for ad copy or A/B testing.

As a result, generative AI tools like ChatGPT can save us time on routine and low-productivity tasks.

Just as automated bidding systems help us create a more effective bidding strategy, ChatGPT can help us improve our marketing and paid advertising strategies.

But we must not forget that an effective marketing strategy still requires human thought and problem-solving ability. Although AI tools offer speed and power, we are the ones who will correct their mistakes and guide the process.

Google: Manual Actions and Penalties Not Only for English Sites

John Mueller confirmed that they can sanction websites regardless of language.

Google's John Mueller stated that for a site to be manually sanctioned, it doesn't matter what language it is written in. Mueller added that sites written in any language can perform well in Google Search.

So, if your content is quality, helpful, and unique, Google will reward you, no matter the language. This is a critical point for global SEO and content strategies. Especially for multilingual websites, this information is gold.

Planly: Smart Tools to Improve Your Social Media Performance

Planly consolidates all social media management from calendar to analytics in one place. You can learn the reasons behind each metric and make data-centric decisions to connect with your audience.

The features offered by Planly.com are remarkable and provide a comprehensive set of tools for social media management.

Developed by a team from Azerbaijan, Planly.com is a platform that aims to take your social media strategies to the next level. It draws attention with its four main features:

• Content Creation: You can create meaningful content that appeals to your target audience using artificial intelligence and media editing technologies.

• Timing: You can simultaneously send to 7 different social media networks through a single platform and customize each network.

• Mini Websites: With addto.bio links, you can turn your followers into a loyal audience, create landing pages that require no coding, and share them on your social media bios.

• Analytics: You can monitor, analyze, and measure your social media performance with real-time analytics.

These features are handy for content producers, brands, and digital marketing professionals. Planly.com aims to optimize not only posting but also engagement and conversion.

As someone who posts a lot on Social Media, I like the idea of ​​Planly's AI-powered content assistant:

Moreover, there are currently 7-day trial campaigns for only 1 USD. I highly recommend you try it.

Book Of The Week: “ZAG: The #1 Strategy of High-Performance Brands” - Marty Neumeier

In an age of me-too products and instant communications, keeping up with the competition is no longer a winning strategy.

Today, you have to out-position, out-maneuver, and out-design the competition. The new rule? When everybody zigs, zag. In his first book, THE BRAND GAP, Neumeier showed companies how to bridge the distance between business strategy and design. In ZAG, he illustrates the number-one method of high-performance brands—radical differentiation.

I hope you enjoyed this week's SEO insights. I am looking forward to seeing you next Sunday. Have a great week!

Best,

Mert Erkal

Join my free SEO Diners Club network to discuss any SEO-related topic. It is for SEOs who want to leverage the power of networking and common sense to enhance their careers.

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