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Google's New Generative AI-Powered Search Experience

With these examples, discover how Google SGE addresses search queries, prioritizes publishers, and reshapes the future of information discovery.

Google has begun rolling out the new Google Search experience (Search Generative Experience, or SGE for short) to those on the Search Labs waitlist. Unfortunately, it is currently limited to American users. I hope it will be active in Turkey shortly.

SGE adds generative artificial intelligence features to Google Search results. In the following article, you can see the first impressions of SGE on desktop and mobile devices and how SGE results compare to typical Google SERP features in the blog post below.

Barry Schwartz has compiled his first impressions in an article:

For example, Google SGE gave six reference sites when answering "What is Bard?". Five of the six Google Bard references were from publishers, while one was the official Google Bard Help page.

As you can see, shortly, users will encounter productive AI-assisted results in Google search results. We do not need to be a soothsayer to predict that this situation will decrease organic site traffic. We must explain this situation well to our consultancy clients and look for alternative methods to turn site visitors into loyal users.

One of them may be that each company places its ChatGPT-supported chatbot on its website and tries to answer all the questions of the users not only about their company but also about the sector. Undoubtedly, this will rapidly increase the number of loyal visitors.

I will share my thoughts on these issues in the coming weeks.

Don't Miss Google's Free Introduction to Productive AI

Don't miss this free course that will give you a better understanding of the productive AI experience that Google is starting to offer.

The course explains what Generative AI is, how it's used, and how it differs from traditional machine learning methods. It also introduces Google Tools to help you develop your own Gen AI applications. This course takes approximately 45 minutes to complete. It also includes a badge that you can proudly share after completion.

SEO Strategy Needed to Seize the Easiest Opportunities

Aleyda Solis, the guest of this week's Whiteboard Friday program at Moz, shared suggestions to help evaluate the easiest SEO opportunities in parallel with the usual SEO process.

SEO expert Aleyda Solis shared a video in Moz's WhiteBoard Friday program this week, explaining how we can quickly discover opportunities that can be evaluated, which will increase the motivation of the companies we provide SEO consultancy to while routine SEO processes continue. I highly recommend you watch it.

ChatGPT for SEO: Unleash the Power of Artificial Intelligence in Your SEO Strategy

Discover how ChatGPT can revolutionize your SEO efforts. Learn how to create content that drives traffic and increases your online visibility.

Whenever I have the opportunity in my busy work schedule, I share posts about ChatGPT commands that are useful to me on my Gptpromtchat.com blog. This week I shared a series of commands useful for SEO. You can see them in the post; you can find the link below. The commands I shared in the articles I wrote in this blog at different times can also be helpful.

11 WordPress Plugins Every WordPress Site Should Use

If you have a WordPress site, these plugins can be handy.

One of the exciting things about WordPress is the potential to create a website that can do anything you want.

Before you start installing plugins on your WordPress site, it's a good idea to make a plan to select the most necessary WordPress plugins to keep the site running and visitors satisfied.

Many unnecessary WordPress plugins add function or style in a way that slows down a website. Often, there are better ways to accomplish the same without a plugin.

However, there are essential plugins that no WordPress site can be without. Creating a list of 11 essential plugins is a subjective exercise limited by your experience and knowledge.

In the article published in Search Engine Journal, you can find the link below, 11 successful WordPress plugins are shared, most of which I also use on my WordPress sites. It is helpful to take a look.

Google Announced How to Perform Search Console Batch Data Transfer

Google has announced how to use Search Console's new bulk data export feature, which enables the analysis of large data sets through Google BigQuery.

Google Search Console has recently introduced a bulk data export feature that allows users to manage and analyze large data volumes through Google BigQuery.

Setting up bulk data exports requires knowledge of Google Cloud Platform, BigQuery, and Search Console and can incur additional costs.

This advanced feature provides complete data extraction, includes a monitoring tool through BigQuery, and must be manually disabled to stop data accumulation.

The following article explains in detail how you can use this feature.

Google Subject Authority: An SEO Ranking System for News Sites

Google has announced new information about its 'Topic Authority' ranking system, which offers relevant and expert content, favoring local publications and original reporting.

Google has shared new information about the 'Topic Authority' ranking system. The Topic Authority system prioritizes local and regional publications and favors original news from news teams that know the location and the topic. According to Google, publishers must excel in a particular area of expertise to succeed in Topic Authority. You can find detailed information in the article below.

Book Of The Week: “Ready: How to Know When to Go and When to Stay” - David Richo

This book will make it easier to understand and act on our perfect timing for life's important decisions.

One issue we often face is "prolonging something standing still". This "standing" includes everything we have; our relationships, work, pain, unresolved conflicts, family matters, and ties to a particular faith, organization, or institution. Leaving where we are uncomfortable or uncomfortable can be as daunting as leaving our comfort zone.

On the other hand, there are things in life where we do not show enough continuity. We don't show enough patience or effort to maintain a relationship or belonging with real potential for progress.

Psychotherapist David Richo explores both possibilities; after all, we move or stay only when we are ready to move or stay. "Readiness", however, means more than just making a choice and depends on a timer that is out of our hands, namely time. We must act before the time comes and not hesitate when the time comes. TIMING IS EVERYTHING.

I hope you enjoyed my weekly SEO insights. Hope to see you the following Monday in the new episode. I wish you all a great week.

Best,

Mert Erkal

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