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How Is Content Evolving Thanks To AI?

Explore the relationship between AI and content creation; how AI drives a content revolution in SEO and digital marketing.

Artificial intelligence (AI) is a rapidly developing technology in today's digital world. This development is causing significant changes in content creation, search engine optimization (SEO), and digital marketing. Let's look at AI's effects and potential benefits in these areas.

Artificial Intelligence and Content Creation

Humans have traditionally carried out the content creation process. However, AI technology has started to be used to accelerate the content creation process. AI can write and edit like humans by analyzing and learning from various types of content. As a result, AI-based content creation tools can produce and edit texts instantly, saving content creators time and energy.

Artificial Intelligence and SEO

AI makes SEO (Search Engine Optimisation) more effective and efficient and better ranks search results to deliver the right content by understanding the user's search intent. AI also provides more accurate and faster keyword analysis and content optimization data. This leads to better SEO strategies that improve the performance of websites and content in search engines.

Artificial Intelligence and Digital Marketing

In digital marketing, AI is used for audience analysis and optimizing advertising campaigns. By quickly analyzing large amounts of data, AI gives marketing professionals more in-depth insights. This can be used to create more effective and personalized marketing campaigns.

Artificial Intelligence and Content Strategy

Content strategy involves planning content creation and distribution processes to achieve a brand's goals. AI helps to improve content strategies. For example, AI can analyze content and measure impression rates, helping to generate better content ideas and distribution strategies.

Artificial Intelligence and Content Creation Process

AI makes the content creation process more efficient and effective. AI-based tools can be used at every process stage, from audience analysis to content production and curation. This allows content creators to manage their time and resources better.

Artificial Intelligence and Creativity

Some may think that AI reduces the importance of creativity in content creation. However, AI and human creativity can work together to achieve better results. By speeding up the creative process and generating more ideas, AI helps content creators create more original and compelling content.

Artificial Intelligence and Content Quality

The role of AI in the content creation process can improve the quality of the content. For example, AI can automatically correct language and grammatical errors and ensure the fluency and consistency of texts. In addition, thanks to AI analyses and insights, it is possible to create more effective and user-friendly content.

As a result, AI technology is causing significant changes in content creation, SEO, and digital marketing. When AI and human creativity come together, more effective and efficient strategies and content can be produced. Content creators and digital marketers can gain a competitive advantage in the industry by taking advantage of the benefits offered by AI technology.

This revolution is creating new opportunities in marketing and content production. We, professionals, must keep our knowledge and skills up to date to keep up with constantly evolving technologies.

This week's Moz Whiteboard Friday video, which you can find a link to below, inspired me to address this topic. I strongly recommend you watch the video.

Google: Page Experience is a Ranking Signal, Not a Ranking System

Google plans to use page experience as a ranking signal to give more importance to user experience.

If you remember, Google made a statement about this issue last week, confusing us all. So this week, they felt obliged to create a new statement.

Google's search relationship manager Danny Sullivan announced this issue on his official Twitter account, stating that the page experience will be more critical in ranking. Therefore, web admins and site owners should pay more attention to the page experience.

With this update, factors such as visual stability, page load times, and interactive usability will begin to play an essential role in the ranking algorithm.

Previously, AMP (Accelerated Mobile Pages) technology was considered an essential priority for Google. However, with this new update, the priority of AMP will decrease, and page experience will become a more critical factor. This situation requires webmasters and site owners to focus on efforts to increase user satisfaction by improving the page experience.

Sullivan stated that with these updates focusing on user experience, Google aims to make websites in terms of speed and performance and sites where users can interact and navigate comfortably. This update provides an important opportunity for webmasters and site owners, encouraging them to work on the page experience to ensure that users have a better experience.

In summary, Google's plan to use page experience as a ranking signal can be seen as a meaningful change that will enable webmasters and site owners to pay more attention to page experience and focus on efforts to increase user satisfaction. This situation aims to rank sites that pay more attention to user experience and can be used interactively higher in the rankings. Let's see if it will be so.

Google Analytics (UA) Historical Data Will Be Available Until July 1, 2024

Google has announced that despite its decision to end support for Universal Analytics (UA) in 2022, UA historical data will be available until July 1, 2024.

After this date, Google Analytics 4 (GA4) will take precedence, and all users should migrate to the new platform. Google states that GA4 will offer a better user experience with improved reporting and customization features.

Google states that data collection will end on July 1, 2023, and will create Google Analytics 4 accounts for those who have not yet created UA.

Google's decision allows existing Universal Analytics users to continue using their historical data while giving them enough time to transition to GA4. During this time, users can evaluate their business strategies using their existing data and plan the transition process to the new platform.

By offering real-time reporting, customizable dashboards, and more effective marketing features, GA4 aims to help users gain more insight and grow their businesses.

Google Now Supports 50 Countries for Return applicableCountry Feature

In the new return policy information in the Product structured data documentation, Google has stated that it now supports an additional 25 countries for the applicableCountry feature.

Google now supports 50 countries for this feature. Turkey is among these countries.

Google updated this section and started to express it as "You can specify up to 50 countries". This usage previously read, "You can specify up to 25 countries".

Javascript SEO: SSR vs. CSR - Advantages and Disadvantages

Learn when to choose CSR or SSR depending on how it will affect your SERP position and your website's user experience.

Building and running web applications is divided into two basic approaches: client-side and server-side. Each of these two approaches has its pros and cons. The main differences between client-side and server-side applications and the advantages and disadvantages of each are discussed in this article.

Client Side Applications: (Client Side Rendering - CSR)

Client-side applications run in the user's browser and are built using languages such as JavaScript. Because such applications run in the browser, page loads and interactions can be faster.

Advantages:

• Fast page loads and interactions

• Better user experience

• Use of browser-based features

Disadvantages:

• Browser compatibility issues

• Limited server-side functionality

• SEO challenges

Server Side Rendering: (Server Side Rendering - SSR)

Server-side applications run on the web server and are created using languages such as PHP, Python, and Ruby. Since such applications run on the server, they provide more powerful processing capabilities and access to server resources.

Advantages:

• Powerful processing capabilities

• Access to server resources

• Better SEO performance

Disadvantages:

• Slower page loads and interactions

• Increased server load

• Limitations in user experience

As a result, when choosing between client-side and server-side applications, it is crucial to evaluate the most appropriate solution based on the needs and goals of the project. For example, client-side applications are better suited to provide faster and more interactive user experiences but have some limitations, such as browser compatibility issues and SEO challenges. On the other hand, server-side applications offer more powerful processing capabilities and access to server resources but can be slower for page loads and interactions.

Artificial Intelligence Developments Make SEO Experts Worried About the Future of Their Business

With the spread of artificial intelligence and automation, SEO experts are concerned about job security.

Artificial intelligence (AI) and automation technologies are spreading rapidly in digital marketing and SEO. These technological advances are causing many SEO professionals to worry about job security. SEO experts are questioning the roles of AI and automation in the industry and the future of their jobs.

AI and automation technologies offer several advantages in the field of SEO. These advantages include faster data analysis, more accurate insights, and increased efficiency. However, the development of these technologies raises concerns that they could replace humans and that the jobs of SEO experts are at risk.

International SEO Expert Liraz Postan posed a survey question to SEO experts on Twitter: "Are you worried about your career in the next 1-3 years?" There were 665 votes in the survey; according to the results, the number of those worried about their job is much higher than those not.

I think it should not be forgotten that SEO is not just a technical process and that creativity, strategy development, and the human factor are essential. AI and automation technologies can help SEO experts develop more effective strategies and achieve better results by making their work easier. This shows that SEO experts should see AI and automation as tools to support their work.

SEO experts must constantly learn and update their skills to cope with AI and automation technologies. However, this can provide an advantage in adapting to new technologies and making their work more effective and efficient. For example, an SEO expert working in integrating AI-based tools and automation systems can develop more successful strategies by making faster and more accurate analyses.

As a result, the spread of artificial intelligence and automation technologies may cause SEO experts to worry about job security. However, given the advantages provided by these technologies and the importance of the human factor, SEO experts can increase their success and job security by using AI and automation as supportive tools for their work. Continuous learning and skill development play a vital role in this process. Keep learning 🙂 

Google Made a Statement About the Ideal Number of Products on a Page in Ranking Context

Google's Webmaster Trends Analyst John Mueller made statements on the Mastodon social media platform regarding the ideal number of products on a web page.

This issue is significant for e-commerce sites, and webmasters are trying to display the correct number of products to optimize the user experience in the best way.

Mueller stated that there is no clear rule about the number of products on the web page and that the most appropriate for each site depends on the user experience and site structure. He emphasized that webmasters should consider the behavior and preferences of their users to determine the number of products they want to see on the page.

To increase users' interaction time with the site and conversion rates, it is essential to pay attention to factors such as page speed, visual quality, and the correct categorization of products. It is also vital to provide filtering and sorting features so users can easily access the products they seek.

Although John Mueller did not give an exact number of products per page, he made some suggestions to maximize the user experience. He stated that the ideal number of products should be at a level allowing users to access the products they want quickly and will not negatively affect page load times.

In summary, when determining the ideal number of products displayed on a web page, it is essential to adopt a flexible approach, considering the user experience and site structure. By optimizing page speed, visual quality, and product categorization according to user preferences, webmasters can enable users to interact with the site more effectively.

Book Of The Week: “Writing To Persuade” - Trish Hall

This masterly work by the former New York Times guest editor-in-chief is an indispensable, entertaining resource for writers of all kinds who dive into the depths of persuasion.

This riveting book by Trish Hall is packed with instructive guides and suggestions for learning the secrets of persuading almost anyone on any issue.

Hall has spent a lifetime of debates, arguments, and new ideas that have penetrated the very fibers of society. He has also fought against jargon and disorganized, boring texts that detract from the beauty of his work. Through her experience editing for Nobel laureates, world figures such as Putin, and celebrities with the power to influence society, such as Angelina Jolie, Trish Hall guides writers, students, and even job applicants through the subtle secrets of writing persuasively.

Illuminating the most basic principles that engage the reader, "Writing to Persuade" combines the warmest anecdotes with the most practical and actionable advice. At the same time, it presents the art of communicating effectively in a highly comprehensible language, overcoming the crowds and noise of today's 21st-century digital media.

I hope you enjoyed my weekly SEO insights. Hope to see you the following Monday in the new episode. I wish you all a great week.

Best,

Mert Erkal

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