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How to Use ChatGPT for Keyword Research?

ChatGPT can be a powerful assistant to speed up your keyword research processes.

The world of digital marketing and SEO is constantly changing and evolving. Therefore, businesses and marketers must find effective keywords and content strategies to succeed. This is precisely where ChatGPT comes into play. This AI-based language model helps users create more compelling content by speeding up the keyword research process.

Here are some of the advantages ChatGPT offers:

• ChatGPT is an excellent tool for digital marketers and SEO experts. Providing keywords and content suggestions on specific topics, it helps users plan their content strategy more effectively. Thus, they can create content using effective keywords to reach wider audiences and grow their business.

• Finding keywords for specific industries and niches is now much more accessible. ChatGPT analyses the most important keywords and topics related to a specific industry or niche, providing users with customized suggestions. This way, they can reach the right keywords to create relevant and practical content for their target audience.

• Save time and perform faster keyword research with ChatGPT. Thanks to the artificial intelligence model, digital marketers, and SEO experts can find effective keywords to reach wider audiences by conducting faster and more efficient research.

• The user-friendly interface makes the keyword research process simpler and more accessible. ChatGPT allows users to reach the right keywords without complex analyses. In this way, it allows anyone to do keyword research.

• Finding engaging titles and content ideas is now much more accessible. ChatGPT helps users create compelling content that is relevant and effective content for their target audience by providing engaging headlines and content ideas related to specific topics and keywords.

In the article, you can find the link below; you can find different commands you can use to do keyword research in ChatGPT:

Google Bard is available in Turkey: Next Generation Chat-Based Search Experience

Google Bard, available for Turkish users, redefines the search experience with its artificial intelligence-supported chat tool. Are you ready to explore?

Google Bard, launched "experimentally" in different countries a while ago, was made available to Turkish users last week. At the moment, we can only search in English.

You can access Google Bard via the link below and start trying it: (Note: You cannot use your Google Workspace mail accounts for now, you have to use another personal Google account)

Naturally, I searched for myself in Bart and regretted that he did not recognize me. Joking aside, I tolerated it because it was still experimental. At least it won my heart by describing my "Stradiji" brand very well.

As a relatively "experienced" chat-based search engine user using ChatGPT Plus and Google Bing chatbot for a long time, I can say that Bard has a long way to go.

Google Updates Helpful Content Guide and Streamlines Search Console Reports

Google has updated its helpful content creation guide, emphasizing on-page experience, and revamped Search Console reports for better alignment with ranking systems.

Google updates its content guidelines to provide webmasters and creators with more useful and understandable information. This update will help websites create more valuable and helpful content for their users:

The updated content guide emphasizes the importance of user-oriented content production. It is stated that websites should improve the user experience by creating informative and entertaining content that meets the needs and expectations of their target audience.

Experience, Expertise, Authority, and Trustworthiness (EEAT) Factors

Google's updated content guide highlights the importance of experience, expertise, authority, and trustworthiness (EEAT) factors. These factors will help content to rank high in search engine rankings and be preferred by users.

Content Quality and SEO

According to the updated content guide, quality content production is critical in search engine optimization (SEO) efforts. It is stated that websites can improve search engine rankings and increase user loyalty by providing content that adds value to their users.

Future Changes to Search Console Reports

In the coming months, the Page Experience report in Search Console will be converted to a new page that links to general guidance on page experience and a separate dashboard view of the Core Web Vitals and HTTPS reports, which will remain in the Search Console.

In addition, as of 1 December 2023, Google will retire Search Console's "Mobile Usability" report, the Mobile Compatibility Testing tool, and the Mobile Compatibility Testing API.

Google notes that mobile usability remains critical to page experience guidance and that site owners should continue to prioritize it.

Google responded to several frequently asked questions about the updated guidance, emphasizing the following points:

• Google Search does not use a single "page experience signal" for ranking but considers multiple signals related to the overall page experience.

• Core Web Vitals remain essential for search success and excellent user experience.

• A good page experience is not an eligibility requirement to appear in the "Top Stories" carousel on mobile devices.

• Page experience is often evaluated on a page-specific basis, but there are also some site-wide evaluations.

• The helpful content system focuses primarily on content-related signaling, but page experience factors contribute in some way.

Google Introduces New Crawler to Optimise Googlebot's Performance

Google introduced GoogleOther, a new web browser to optimize operations, streamline R&D tasks and reduce the load on Googlebot.

Google introduced GoogleOther, a new web crawler to ease the burden on Googlebot and optimize crawling operations. GoogleOther will allow Googlebot to focus on search indexing by performing non-essential auxiliary tasks such as R&D crawls. GoogleOther will share its infrastructure with Googlebot, and its rollout will not significantly impact websites.

Google Bard Starts to Help Programmers in Coding Process

Bard also supports code writing processes, helping programmers correct code errors and create code fragments.

Supporting popular programming languages such as Python, JavaScript, and Java, Bard makes software development processes more efficient and faster.

By contributing to the collaborative work of teams and project processes, Google Bard plays a vital role in software development by increasing cooperation and communication. This application, which is very easy to use, makes the process more efficient by accessing the Google Bard chat interface and making suggestions when you communicate your coding needs in writing.

Thanks to Google Bard's user-friendly interface and AI-powered features, programmers can write and edit code faster and more efficiently. This innovative application significantly contributes to the industry by increasing collaboration and efficiency in software development processes.

Bing Chat Better Answers News Questions and Minimises Missed Questions

Bing Chat has started to provide better answers to news-oriented questions thanks to artificial intelligence-based improvements.

This improvement will enable users to access more accurate and comprehensive information about current events. With the new update, Bing Chat significantly reduces the number of "missed" answers. In this way, users can access the information they seek more easily by receiving more satisfying and meaningful answers.

Artificial Intelligence-Based Chat Enhancements

Thanks to artificial intelligence algorithms and natural language processing technologies, Bing Chat will better understand the questions asked by users and provide more accurate and appropriate answers. These improvements will make the chat experience more user-friendly and effective.

Bing Chat's Popularity Increases

Bing Chat's new updates and enhancements contribute to users using this chat platform more frequently and increasing its popularity. This will help expand Bing Chat's competitiveness and user base in the industry.

I like Bing Chat's ability to provide reference sites on the topic you're looking for most, which is especially helpful for content teams to find resources to use when creating content briefs.

25 ChatGPT Tips to Ignite Your Marketing Strategy

Use 25 creative ChatGPT tips to get interesting marketing ideas.

Marketing has become even more critical in the age of technology and social media. To help you stay ahead of the competition, I've compiled 25 creative ChatGPT tips to inspire your marketing strategy. These tips cover a variety of channels and topics and allow you to take a multifaceted approach to your campaigns. Subscribe to my blog, Gptpromptchat.com, to keep up to date with my ChatGPT experiences.

Google Lists Mobile Compatibility, Page Speed, Secure Sites, and Page Experience as Retired Ranking Systems

Google is making room for innovation by retiring old ranking systems due to ever-evolving search algorithms and technologies.

Google has updated its documented ranking systems page to delist four ranking systems, including removing three ranking systems.

Google removed the page experience system from the core list, not adding it to the retired list, and removed the mobile-friendly ranking, page speed, and secure site systems from the retired list.

The March 2023 core update saw strong improvements for many sites with good Web Metrics that Matter. The fact that Google talks about how vital page experience is may prove that this is becoming a stronger signal.

I think page experience will be most meaningful for e-commerce and publisher sites, where there can be a lot of variety in content. Since many of these sites struggle to deliver a tremendous on-page experience, delivering an on-page experience could be an essential SEO advantage in the future.

International SEO E-Book from Oncrawl

I am happy to announce my latest contribution to Oncrawl's "International SEO e-book.

This comprehensive guide includes insights from 18 SEO experts and takes a deep dive into understanding and implementing successful international SEO strategies.

Part 1 of the e-book covers essential topics such as market research and hreflang annotations. Whether you are an experienced SEO expert or just starting, this guide can help you determine whether an international SEO strategy is right for your business and guide you through the necessary steps.

You can download the e-book by filling out the form at the link below:

Book Of The Week: "The Power of Impossible Thinking" - Yoram Wind, Colin Crook

This book offers readers practical ways to reshape their thinking, helping them to move beyond limitations and obstacles.

In Thinking the Impossible, Wind and Crook show how you can achieve unimaginable success in your company and personal life while pointing out that you only need to change how you think.

Between the pages of the book, you will discover the secrets behind great corporate successes and read how Starbucks was founded and how it rose miraculously. This success story proves that the obstacles to success are the limitations we create in our minds and that we need to overcome these obstacles to achieve true success.

On the other hand, the personal success story of the famous athlete Roger Bannister told in the book, shows that difficult conditions and obstacles are details for success. Through Bannister's incredible story, you will realize that the path to true success starts with removing the obstacles in our minds.

I hope you enjoyed my weekly SEO insights. Hope to see you the following Monday in the new episode. I wish you all a great week.

Best,

Mert Erkal

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