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7 Content Creation Trends to Follow in 2023

Discover this year's top seven content writing trends and learn how to optimize your website content for maximum engagement and ROI.

The digital transformation brought about by the fourth industrial revolution and Web 3.0 revolutionizes how we communicate, consume news, and market our products. One area at the center of this technological wave is writing and the arts.

With the emergence of AI-generated art and cutting-edge technologies such as ChatGPT, the world of content creation is experiencing a paradigm shift. This raises concerns about the future of these fields and their impact on SEO professionals.

As search engine algorithms and users adapt to these technological advances, the crucial question is whether AI will be embraced or rejected. Can we control its proliferation? And more importantly, is AI hindering or supporting the SEO industry?

Below you can find essential concepts and trends to consider when producing content in 2023:

1. Understanding User Intent

Focusing on user intent is crucial for creating content that addresses users' questions or problems directly. This approach can increase user engagement and better search rankings, and improve user satisfaction.

2. Combining Artificial Intelligence and Machine Learning

Embracing artificial intelligence (AI) and machine learning in content creation can provide insights into user behavior, generate ideas and optimize content for search engines. Leveraging these technologies can help create more effective, data-driven content.

3. Storytelling in Content

Incorporating storytelling into content can engage readers, evoke emotions and create memorable experiences. Relatable stories, anecdotes, or case studies can increase the impact of content and make it more appealing to readers.

4. Content Optimisation

Prioritizing content optimization is crucial for search engine visibility and driving organic traffic. Focus on keyword research, on-page optimization, and creating high-quality, relevant content to improve search rankings.

5. Use of Multimedia Content

Using multimedia content such as images, videos, and infographics can make content more engaging and accessible. Present information in different formats to appeal to various learning styles and enhance the user experience.

6. Long-Form Content Implementation

Creating long-form content can build authority, improve search rankings and provide users with comprehensive information. Developing in-depth, well-researched articles and guides demonstrate expertise and drives more traffic to a website.

7. Personalised Content for Target Audience

Personalizing content to address audience needs and interests increases resonance and encourages engagement. Use data insights, audience segmentation, and user feedback to create customized content that appeals to readers.

Semrush: Uncover New Growth Opportunities with More SERP Attribute Data

Thanks to Semrush's updated SERP tracking module, you can more easily track opportunities on search engine result pages and report the impact of your efforts on organic traffic.

Semrush has made many changes to help your site grow. Previously, SERP feature rankings and organic positions were grouped in a single row. Now you can evaluate a site's organic rankings and SF rankings separately.

You will now be able to;

• SERP attribute positions and estimated traffic separately from traditional organic roles.

• SERP feature trends over time daily

• Estimated traffic a domain receives from SERP features only

You can learn other important information newly added to Semrush by clicking the link below:

Google: Most Backlinks SEOs Get to Gain Rankings, and Manipulate Search Are Ignored

Google has made a statement for SEOs who resort to the backlink weapon to manipulate SEO rankings.

Google's John Mueller said that when it comes to SEO links to manipulate search rankings and gain ranking positions in Google, they are mostly ignored by Google Search. This is a statement that Google employees have been saying and continue to say since Penguin 4.0 came out in 2016. But numerous SEO case studies prove otherwise.

"Of course - most of these links don't do anything; we've spent many years ignoring this stuff," John said on Twitter. He was asked, "Most SEOs do backlinks just to manipulate search results and gain position. If specialized tools like Semrush and Ahrefs can detect IPs that create backlinks, doesn't Google keep track of them?" "Of course, we have spent years neglecting and ignoring these backlinks," he replied.

Google Removes Video Thumbnails from Search Results When Video Is Not the Main Content

Google has announced that it will remove the video thumbnail image from the search results snippet when the video is not the page's main content.

With this change, search engine results will be shaped as follows:

Google said that "video thumbnails only appear next to Google search results when the video is the main content of a page" This will make it easier for users to understand what to expect when they visit a page," Google added.

You can find Google's statement below:

How to Create an E-E-A-T Strategy for Local SEO?

With this local SEO guide to E-E-A-T, you can develop a holistic strategy that emphasizes the quality of your organization's digital presence.

To achieve E-E-A-T, various essential "ingredients" must come together seamlessly and result in quality. The article published on Searchengineland.com, which you can find a link to below, discusses how to incorporate local SEO tactics into an E-E-A-T strategy. I have summarised the most crucial parts for you.

The Importance of E-E-A-T in Local SEO

E-E-A-T (Experience, Expertise, Authority, and Trustworthiness) is becoming increasingly important in local SEO as it helps businesses build credibility and improve search engine rankings. Focusing on E-E-A-T factors can improve the online presence of local companies and attract more customers.

Leverage Your Google Business Profile

Google Business Profile is a crucial tool for local businesses to manage their online presence. Make sure your business listing is complete, accurate, and up-to-date. This can directly affect your local search ranking and make it easier for potential customers to find your business.

Encourage Customer Reviews

Positive customer reviews build trust and contribute to your business E-E-A-T score. Encourage customers to leave reviews on platforms like Google My Business and Yelp and respond to reviews to show your commitment to customer satisfaction.

Create High-Quality Local Content

Publishing high-quality, locally relevant content on your website helps you establish your expertise and demonstrate your authority in your industry. Focus on answering frequently asked questions, providing valuable information, and using local keywords to improve your SEO.

Optimise for Local Keywords

Using local keywords in your website content, title tags, meta descriptions, and URLs can help you improve your local search rankings. Research and add popular local search terms to increase your website's visibility to potential customers in your area.

Get Local Backlinks

Backlinks from local websites, directories, and news sources can help build your business' authority and credibility within your community. Improve your E-E-A-T score and search engine rankings by obtaining quality local backlinks.

Build a Strong Social Media Presence

A solid social media presence can help boost your E-A-T score by showcasing your expertise and engaging with customers. Share valuable content, respond to questions, and join local conversations to increase your online reputation.

Collaborate with Local Influencers

Partnering with local influencers can help increase your business's visibility and credibility within the community. In addition, collaborations such as sponsored content or event participation can help build trust and increase your E-E-A-T score.

Use Structured Data Markup

Implementing structured data markup on your website can improve your search engine visibility and provide users with more detailed information. For example, use schema markup for your business address, phone number, and other essential details to improve your local search performance.

Monitor and Improve Online Reputation

Regularly monitoring and improving your online reputation is crucial to maintaining a high E-E-A-T score. Address negative feedback, resolve customer issues, and provide consistently excellent service to demonstrate your commitment to reliability and customer satisfaction.

Google Publishes Bard Release Notes Page

Google has rolled out another feature for Google Bard.

According to information from Bard users, when you click on the "Google it" button, it no longer takes you directly to Google Search. Instead, it gives you related topics that you can click on to see search results related to those topics. Google has also published a release notes document so that we can be aware of the changes that Google has released with Bard.

Google said they have "added additional Search topics suggested when users click "Google IT" Google now shows this new section that shows not just one option to search for something on Google but possibly one or more options. Google said they did this so that "users can explore a wider range of interests with more related topics" here's an example:

You can access Google's Bard announcements page by clicking the link below:

Google's Gary Illyes Commented on Sudden Keyword Ranking Declines

Learn why websites disappear from Google's search results and discover the causes of keyword ranking drops.

In a recent broadcast of Google's SEO Office Hours, analyst Gary Illyes addressed a website owner's concern about their site disappearing from search results for a particular keyword. I have summarised his explanations for you:

Sudden keyword ranking drops can be attributed to various factors, such as algorithm updates, technical issues, or user behavior changes. Understanding these factors can help website owners and SEO experts diagnose and address issues that affect their website's performance in search results.

Websites should focus on providing high-quality content and a positive user experience to maintain their stable rankings. This includes creating engaging, relevant, and informative content, ensuring site speed and mobile compatibility, and adhering to best practices outlined by search engines like Google.

Regular monitoring and auditing of your website can help identify and address potential issues affecting rankings. This includes keeping track of website analyses, checking for broken links, monitoring site speed, and staying up to date with the latest search engine algorithm updates to ensure your website keeps up with the ever-changing search landscape.

Communication with other website owners can help understand fluctuations in keyword rankings and share insights into potential solutions. In addition, by collaborating and exchanging ideas with other professionals, you can benefit from their experience, learn about industry trends, and work together to address common issues affecting your website's search performance.

SEOs Using Google Indexing API Claim Pages Are Removed Days After Indexing

Has a similar situation happened to you?

According to a report published on Seroundtable.com, many SEO experts using Google Indexing API claim that their content indexed on Google has been removed by Google.

As you know, the Google Indexing API was initially designed to be used only for indexing the structured data of job posting sites and live streaming sites. However, some SEO experts also use this API to index content outside this scope.

If it is common for Google to remove content indexed with the API, we can say that Google has started to follow a stricter policy here. Have you encountered a similar situation?

LinkedIn SEO Guide: Optimise Your Profile for More Connections and Better Leads

Learn how to optimize your LinkedIn profile and content to make connections that will grow your business with this valuable and comprehensive guide.

LinkedIn is a vital channel for both individual professionals and companies. But are you sure your personal and business LinkedIn profiles are good enough? If not, you can make the necessary updates after reading the guide article below:

Optimize Your LinkedIn Headline

A compelling LinkedIn headline is crucial as it is the first impression when people view your profile. Use relevant keywords, phrases, and a clear value proposition to highlight your expertise and make your profile discoverable by search engines and LinkedIn users.

Customize Your Profile URL

Customizing your LinkedIn profile URL enhances your online presence, making it more professional and easier to share. Use your name or a variation of your name to create a memorable URL that can be easily shared with others and included in your email signature or other digital assets.

Use a Professional Profile Photo

A high-quality, professional profile photo can significantly influence how others perceive you on LinkedIn. Ensure the image has a transparent, neutral background and accurately represents your brand.

Write a Compelling Summary

A well-written summary is crucial to engage your audience and showcase your experience, skills, and achievements. Use storytelling and relevant keywords to make your resume stand out and easily discoverable by search engines.

Include Relevant Skills and Endorsements

Listing relevant skills on your profile helps you showcase your expertise and increases your visibility on LinkedIn. In addition, encourage your connections to endorse you for these skills, as endorsements can add credibility to your profile.

Utilise Multimedia Content

Adding multimedia content such as images, videos, and presentations can make your profile more engaging and visually appealing. Show your work and achievements through this content to highlight your expertise and personal brand.

Ask for Recommendations

Asking colleagues, clients, or managers for recommendations can strengthen your LinkedIn profile by providing social proof of your skills and achievements. Therefore, target a wide range of offers showcasing your talents and strengths.

Update Your Profile Regularly

Keeping your LinkedIn profile updated with your latest achievements, projects, and job roles helps you maintain your professional image and allows you to showcase your latest experiences. In addition, you are regularly updating your profile signals to search engines that your profile is active and relevant.

Engage With Your Network

Engaging with your LinkedIn network by liking, commenting, and sharing content can help you stay visible and relevant in your connections' feeds. This can also lead to new relationships and opportunities as your network expands.

Publish and Share Content

Publishing and sharing content on LinkedIn can help position you as an industry expert and thought leader. Share industry news and insights or write original articles to engage your network and increase the visibility of your profile.

Book Of The Week: “Noise: A Flaw in Human Judgment” - Daniel Kahneman, Olivier Sibony, Cass R. Sunstein

From the bestselling author of Thinking, Fast, and Slow and the co-author of Nudge, a groundbreaking exploration of why most people make bad judgments and how to control that noise.​

In Noise, Daniel Kahneman, Cass R. Sunstein, and Olivier Sibony show how noise contributes significantly to errors in all fields, including medicine, law, economic forecasting, police behavior, food safety, bail, security checks at airports, strategy, and personnel selection. And although noise can be found wherever people make judgments and decisions, individuals and organizations alike are commonly oblivious to the role of chance in their choices and actions.
 
Drawing on the latest findings in psychology and behavioral economics and the same kind of diligent, insightful research that made Thinking, Fast and Slow, and Nudge groundbreaking New York Times bestsellers, Noise explains how and why humans are so susceptible to noise in judgment — and what we can do about it.

I hope you enjoyed my weekly SEO insights. Hope to see you the following Monday in the new episode. I wish you all a great week.

Best,

Mert Erkal

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