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How Can You Get Featured Snippets with ChatGPT?

Take control of featured snippets and improve your website's SEO performance with ChatGPT's tips and tricks.

Featured snippets are an essential aspect of search engine optimization (SEO) that can significantly boost your content's visibility on search engine results pages (SERPs). Recently, Google has made some changes to its featured snippet displays worth noting.

One of Google's most noticeable changes to featured snippets is using larger fonts. This means that the text in the snippet is now easier to read and more attention-grabbing. Additionally, Google now highlights the most crucial parts of the snippet in a way that makes the background appear in a different tone. This draws attention to the featured snippet and makes it stand out on the SERP.

With ChatGPT, you can optimize your content for the featured snippet and increase your chances of attracting more traffic and engagement to your website or platform. Read my blog post and learn how to do it:

Google: "Bard" Is Not Search

Google wants to be open: Bard is separate from Search. Yet it has become synonymous with the productive AI features coming soon to Search.

Jack Krawczyk, Google's Bard product manager, made critical statements about Bard this week.

Key Takeaways:

• Google's BERT algorithm is not a search engine. It is a language model that helps Google understand natural language queries and web pages to provide more relevant search results.

• BERT does not replace Google's search algorithms but improves them by enabling Google to better understand the context and meaning of words in a sentence.

• BERT is one of many machine learning models used by Google to improve search results and is constantly evolving as new data and feedback are added.

• Instead of manipulating search algorithms with keyword stuffing or other outdated tactics, marketers and website owners should create high-quality content that answers search queries naturally and engagingly.

Let's Meet on 20 March at Digitalzone Meetup!

On 20 March 2023, I will make an online presentation titled "Producing Content Compatible with Google Algorithms with Artificial Intelligence" at Digitalzone Meetup organized by Zeo agency.

In the presentation, I will discuss how artificial intelligence technologies can help search engine optimization and the importance of producing AI-supported content. I will also provide information about how Google algorithms work and how these algorithms work.

I designed the presentation to teach attendees how to optimize their content using AI technologies and to help them produce content compatible with Google algorithms. We welcome everyone who knows advanced content marketing, search engine optimization, and AI technologies.

Dear Samet Özsüleyman from Zeo agency will make an online presentation titled "What Should You Do to Rank High on Google with EEAT?". I recommend you not to miss it. You can register for free from the link below:

OpenAI GPT-4 Coming Mid-March 2023

We are facing a new artificial intelligence model with the capacity that Google should be worried about.

According to a statement from Microsoft Germany this week, GPT-4 is coming out as early as next week.

GPT-4 is expected to be the most advanced language model ever and can perform various tasks, from answering questions to writing poetry.

One of the most important new features of GPT-4 will be its ability to understand and produce multiple media formats, including image, video, and audio. (Can it also shoot a video for me? Crazy questions in my head!)

The GPT-4's multimodal capabilities could have important implications for industries such as advertising and entertainment, where the ability to create engaging visual and audio content is crucial.

However, there are also concerns about the potential misuse of GPT-4, particularly in creating deepfakes and other forms of disinformation that can spread misinformation or manipulate public opinion.

GPT-4 seems to work in all languages. It is reportedly able to receive a question in German and answer in Italian.

Google Starts Showing Site Name, Favicon, and Sponsored Tags in Desktop Results

Google has made a significant display change in desktop results.

Have you noticed a change in Google desktop search results? There is now a display like the one below;

I think that Google's decision to start writing "paid sponsored ads" in the ads may decrease the ads' click-through rates. In my opinion, this is not an update that Google did love to do, but instead forced to do 🙂 

Google Launches New Google Trends Portal

SEOs, content producers, and marketers use Google Trends as their toolkits. So this update could be helpful for all of us.

Google has created a new look for the Google Trends portal. The company announced that this update brings a new look with real-time trends on the homepage, updated hourly with links directly to publishers' news articles.

The new look is as follows;

Structured Data Testing Tool from Sitebulb

The Sitebulb crawler can be set up to collect structured data as part of a website audit, but it also has a built-in standalone tool to check structured data on the fly.

While I consider Screaming Frog one of the most valuable SEO crawling tools, the Sitebulb tool is my second favorite. By running Screaming Frog and Sitebulb simultaneously, it's possible to see the whole picture more clearly.

The tool has now introduced a new structured data testing tool. You can see how it works in the video below:

Free SERP Snippet Preview Tool

Fill out the form on the page, enter a URL, and preview how your page might appear in search results.

Thanks to the tweet from experienced SEO expert Cyrus Shepard, I became aware of the tool. It seems very helpful.

Google Completes February 2023 Product Review Sites Update

It took 14 days for this update to be fully rolled out.

As a reminder, the February 2023 product reviews update began rolling out around 17:00 on 21 February.

• This update took 14 days to roll out after it was announced. So this update started on 21 February and lasted until 7 March 2023.

• This update is similar to past product review updates. Still, it's more widespread and affects languages other than English, including Spanish, German, French, Italian, Vietnamese, Indonesian, Russian, Dutch, Portuguese, and Polish.

• If your website offers product review content, you may want to check your rankings to see if you have been affected.

• Has your Google organic traffic improved, decreased, or stayed the same?

In the long run, you should ensure that you put more detail and effort into your product review content. Make it unique to stand out from the competition on the web.

Book Of The Week: “Good Business: Leadership, Flow, and the Making of Meaning” - Mihaly Csikszentmihalyi

Mihaly Csikszentmihaly explains how to create satisfaction in the business.

Mihaly Csikszentmihaly's book "Good Business" offers essential ideas on creating a sense of fulfillment in the business world.

Csikszentmihaly is a psychologist who discovered the state of consciousness that aims to help people achieve true satisfaction and focuses on the applications of this state of consciousness in business life with the concept of "Flow".

The book explains how to support flow for business leaders and use their spiritual energy to increase employees' and customers' happiness.

Csikszentmihaly defines flow as the capacity to give oneself entirely to an activity. Using this concept, he proposes to bring out the best in employees and draws a workplace diagram that puts product and profitability first.

The book draws attention as a source that includes the views of the world's most influential CEOs. Csikszentmihaly's recommendations, when adopted by visionary leaders, show that accurate fulfillment can be achieved in the business world.

Csikszentmihaly's book "Good Business" offers a different perspective for creating a sense of satisfaction in the business world. With the concept of flow, it is suggested to increase workplace happiness and bring out the best in employees.

I hope you enjoyed my weekly SEO insights. Hope to see you the following Monday in the new episode. I wish you all a great week.

Best,

Mert Erkal

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