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Step-by-Step Content Audit Guide

Your content is what attracts visitors to your website. To get the most out of your content, conduct a content audit.

Even the best content creators and SEO experts sometimes produce unsuccessful content. Some pieces may not perform well or rank in search results despite their efforts.

Instead of deleting such content, it's essential to identify what went wrong and take corrective measures. Performing a content audit will help you systematically evaluate your website's published content. This article provides a step-by-step guide on how to conduct a content audit.

What is a Content Audit?

A content audit is inventorying and evaluating your website's currently published content. This practice is often linked to search engine optimization (SEO) efforts, where content needs to have critical keywords and answer specific search queries. The content to be audited can include different formats, such as blog posts, case studies, and infographics.

Why Should You Audit Your Content?

Regular content audits ensure your content stays up-to-date and improve your search engine rankings. An audit helps you answer critical questions such as;

• What topics does your existing content cover?

• Is your content valuable?

• How do people find your content?

• How is your content performing?

• Is your content still relevant and up-to-date?

The answers to these questions will ensure your content is highly quality and aligned with your content marketing strategy.

The content you can audit comes in a variety of formats and can include

• Web pages

• Landing pages

• Blog posts

• Product descriptions

• Videos

• Slides

• Research reports

How to Conduct a Content Audit?

Step 1: Set Your Goals

It is vital to start by defining what you want to achieve with the content audit. Set at least one goal to guide the audit process and identify metrics to measure success. These metrics could include improving SEO results, increasing engagement or conversions, removing outdated content, improving the quality of existing content, or creating a new organizational structure for your site.

At this stage, it may be helpful to ask how well the content on your site answers the questions on the checklist Google shared with the Helpful Content Update.

Step 2: Collect and Categorize Content

Once you have identified your goals, the next step is to inventory your published content. First, identify the types of content you want to review and collect their URLs. You can use Excel, Google Sheets, or an online tool like HubSpot, Semrush, or Screaming Frog.

Once you have the content URLs, categorize the content based on specific criteria, such as the author, the team that produced the content, title, date, content type, content goal, word count, comments, and shares.

For each type of content, you can create a Google Sheet template to keep track of the following;

• URL

• Author

• Which team produced the content (content team, social team, SEO team, etc.)?

• Time: How long did it take to produce the entire content?

• Title

• Date

• Content type: Blog post, infographic, case study, etc.?

• Content objective: What was the purpose of producing the content: backlinks, traffic, conversions, etc.?

• Word count

• Comments

• Shares: Break this down by social network and total shares.

Step 3: Track Metrics and Analyze Data

The third step involves tracking metrics and analyzing data to identify content that needs to be updated or removed. Use Key Performance Indicators (KPIs) to assess the health and performance of your site. You should also perform a historical content audit to determine how your previously published content performed.

In conclusion, conducting a content audit is essential to maintain the quality of your website and ensure that it ranks well in search engines. Following these steps, you can effectively evaluate your website's published content and take corrective measures when necessary.

If you want professional support for content auditing, you can contact us through our Content Evergreen brand.

Bulk Data Transfer Feature Arrives in Google Search Console

Learn about Google Search Console's Bulk Data Import feature and how it can improve SEO analysis for large websites.

To summarize this new feature in three points;

• Google's Bulk Data Export is a new tool that allows website owners and SEO professionals to export daily data dumps of their website's performance data.

• This is a game changer for large websites with tens of thousands of pages or receiving traffic from tens of thousands of daily queries.

• Bulk Data Export makes it easier to find more content opportunities by analyzing longtail queries.

Google Releases February 2023 Product Reviews Update

This update brings new languages to the product reviews update, including Spanish, German, French, Italian, Vietnamese, Indonesian, Russian, Dutch, Portuguese, Portuguese, and Polish.

This update includes new languages, including Spanish, German, German, French, Italian, Vietnamese, Indonesian, Russian, Dutch, Portuguese, and Polish.

The update aims to encourage quality and original content for product reviews, and Google has indicated that it will favor such reviews in search results rankings. This update treats product review content and other types of content separately.

The update emphasizes explicitly that product reviews should include expertise, unique content, quantitative metrics, features that differentiate the product from competitors, similar products, and relevance to different scenarios.

Product reviews will affect page rank, but Google will reward quality content and not penalize low-quality reviews.

Other new features of the update, in addition to the recommendations in previous versions, are to provide more original and concise content for ranked listings, specify why you recommend products when recommending the "best" products, and ensure that reviews covering multiple products provide sufficient information.

• Google released the February 2023 product review update, which includes English, Spanish, German, French, Italian, Vietnamese, Indonesian, Russian, Dutch, Portuguese, Portuguese, and Polish.

• The update will only affect product review content and aims to encourage quality and original content.

• It has been clarified that product reviews will affect page rank, but Google will reward quality content and will not penalize low-quality reviews.

• Google emphasizes that product reviews should cover expertise, unique content, quantitative metrics, features that differentiate the product from competitors, similar products, and suitability for different scenarios.

Google Updates Guidance on Helpful Content System and Discover Traffic

Google has updated the guidance on its Discover pages, changing the E-E-A-T recommendation to helpful content creation.

Google is shifting its focus away from E-E-A-T (Experience, Expertise, Authority, and Trustworthiness) and focusing on recommending effective content with new guidance that recommends content that helps search engine users.

This new guidance coincides with an update to the Helpful Content System for Google Discover content. It also emphasizes that Google Discover is a feature of Google Search. E-E-A-T was a concept used to assess the quality of content, particularly in media and finance, highlighting experience, expertise, authority, and credibility.

Highlights:

• Google Discover is a feature of Google Search.

• Google is moving away from focusing on E-E-A-T and recommends creating compelling content.

• The importance of helpful content for Google Discover traffic is emphasized.

• The Helpful Content System also applies to Google Discover traffic.

Unleash the Power of ChatGPT: Expert Tips for Crafting Better Prompts

After using ChatGPT, people say they can't get enough of it. But could it be that you need to explain your problems better to ChatGPT?

In most cases, ChatGPT needs help to help it understand what you want. The following tips will help you prepare better questions.

1.Try to be specific

To help ChatGPT better understand your needs, provide clear information about what you want to write about. This will help ChatGPT respond more accurately.

Instead of asking broad or vague questions, try to be as specific as possible. For example, instead of asking, "What is the meaning of life?" you could ask, "What are the common philosophical views on life?".

2. Provide Context

If any background information will help ChatGPT understand the context of your article, be sure to provide it. This could include the topic, target audience, and the article's purpose.

3. If you want changes, don't be afraid to ask.

If you are unsatisfied with the answer, ask ChatGPT for corrections or changes. However, be clear and specific about the aspect you are still dissatisfied with and say precisely what changes you would like to see.

4. Use Precise Language

Use easy, simple, and direct language that ChatGPT can understand. Talk to ChatGPT as if you were talking to a person without intelligence.

5. Avoid complex sentence structures

Complex sentence structures or vocabulary can make it even more difficult for Chat GPT to understand your question. Try to keep your language as simple as possible.

6. Use Punctuation and Capitalization

Proper punctuation and capitalization can also help Chat GPT to understand your question better. Use capital letters at the beginning of sentences and appropriate punctuation at the end.

You can find sample applications for each suggestion in my gptpromptchat.com blog post:

Google Site Migration Documentation Updated

Google updated its search documentation around site migration.

The changes were about simplifying things around site migration, removing some content, clarifying things, etc. The document name has been changed, and the content has been partially rewritten.

Highlights:

• Google updated site migration documentation and removed redundant sentences.

• The document name has been changed, but the URL remains the same.

• Google recommends reading the new documents.

This week Google released a Search Off The Record podcast about the old site migration documents written by former Google employee Pierre Far.

Microsoft's AI-powered Bing Search Now on Mobile

Discover the new AI-powered Bing search engine and Edge web browser for mobile, complete with chat and voice search capabilities.

Microsoft has introduced the new AI-powered Bing search engine and Edge web browser for mobile devices.

The new Bing mobile app allows users to ask simple or complex questions and receive answers and quotes, with options for displaying the answers.

Microsoft also introduced the AI-powered Bing for Skype, which allows users to add Bing to a group and ask questions for the whole group to see.

LinkedIn Introduces SEO Tools for Articles

Discover how to optimize your LinkedIn presence with new SEO tools, content display options, and newsletter features.

You can now customize the SEO titles and descriptions of your LinkedIn articles. This update makes it easier for people to find your LinkedIn articles when they search for specific keywords. LinkedIn is also introducing new features for scheduling newsletters and making them more visible in search results.

Book Of The Week: “How To Work Remotely?” - Gemma Dale

This book is an essential resource to help you overcome remote working challenges.

With the advancement of technology, it has become possible to work anywhere and anytime. However, it took a global pandemic for remote working to be taken seriously and widely implemented. In mid-2020, hundreds of millions of people in Europe were forced to work from home, many for the first time. In the process, a strong demand emerged for employees who wanted to work from home. Companies were quick to respond, with many recognizing that it is not mandatory for employees to return to the office - at least not permanently.

But questions remain unanswered: Is remote work as productive as face-to-face work? Does physical distance lead to psychological distance? Are remote workers sufficiently committed to their careers?

This book contains tips and practical exercises on how to feel good about working from home, stay organized, start new projects, and be productive when you're not in the office. Human resources expert Gemma Dale explains how to work effectively remotely or from home, nurture professional relationships, measure performance and productivity, and avoid potential challenges and career pitfalls.

Working from home is becoming an increasingly common trend, and this book is an essential resource to help you navigate the challenges of working remotely.

I hope you enjoyed my weekly SEO insights. Hope to see you the following Monday in the new episode. I wish you all a great week.

Best,

Mert Erkal

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