Welcome to another insightful week with The SEOs Diners Club newsletter. Leveraging over a decade of SEO expertise, I aim to distill the week's most critical developments into a concise read that will take less than seven minutes. Let's dive into the insights that matter.

Is OpenAI Truly Planning to Announce a Rival Search Engine to Google?

OpenAI announced that it would add a feature to ChatGPT that allows users to pull and cite information from the web.

OpenAI plans to announce an AI-powered search product on Monday. This product will be a search engine that will allow users to retrieve information directly from the internet and provide answers with quotes. This is a significant development that challenges Google's search dominance. What I say is based on news like the following:

This step by OpenAI attracts attention as it comes one day before the Google I/O developer conference. Google also announced that artificial intelligence features were added to its search engine. This can significantly impact SEO strategies by increasing competition in search engines and artificial intelligence.

OpenAI's search product is an extension of its flagship ChatGPT product, allowing ChatGPT to pull information directly from the Web and include citations, according to Bloomberg.

As we know, a search engine will not emerge from here. OpenAI CEO Sam Altman denied rumors that a new search engine would be announced on Monday, May 13, in an interview he attended at Stanford University.

This interview and subsequent statements raised expectations that OpenAI would announce real-time content integration from English, Spanish, and French broadcasts into ChatGPT and links to sources.

OpenAI plans to add real-time data integration to its ChatGPT chatbot. This could still be a significant development for search engines and may require changes to SEO strategies.

Why It's Important:

• Real-time data integration can enable ChatGPT to provide more relevant and up-to-date answers to search queries.

• This development could threaten the dominance of search engines like Google and offer a new search experience for users.

• SEO experts should observe how this development may affect their search engine optimization strategies and update their plans accordingly.

Possible Effects:

• Real-time data integration can transform how SEO professionals approach keyword research and content creation.

• Websites may need to pay more attention to providing up-to-date information with the latest news and trends.

• Users can start using tools like ChatGPT to find the information they seek. (I've already started!)

My Suggestions for SEO Experts:

• Follow ChatGPT and other tools with real-time data integration.

• Consider how your SEO strategies can adapt to these developments.

• Make sure your website is updated with current information and relevant content.

This step by OpenAI could be an essential turning point in the search engine market. From Sam Altman's statements, I understand that OpenAI plans to create a paradigm shift in users' search experience rather than launch a search engine that directly competes with Google.

For a long time, I rarely performed a Google search other than our customers' search words. Microsoft's former name, Bing Chat, now known as Copilot, has taken my search experience to a different and helpful level. This was a significant paradigm shift even for me.

It looks like things will get messy next week, and we need to get ready now. As SEO experts, we have learned to navigate uncertainty. Now, our part is to adapt quickly to this new scenario.

John Mueller Recommends Recovery Formula for Sites Affected by Core Update

John Mueller explained recovery strategies for sites affected by Google algorithm updates. Here's what you need to know to get your site back on track.

John Mueller made critical statements about the recovery of sites affected by algorithm updates. Mueller noted that recovery can take time and, in some cases, require multiple update cycles.

Mueller explained that sites affected by the updates can improve by complying with the search engines' current quality standards. However, he also stressed that returning to former ranking positions is not always realistic.

Mueller noted that beyond technical fixes, the recovery process may require re-evaluating the website's content and business priorities. This means in-depth analysis and essential studies.

Why is it important?

Google's algorithm updates can significantly impact websites' search visibility and traffic. Therefore, clear recovery guidance for affected sites is critical. Mueller's comments help affected sites set realistic expectations and chart a practical path forward.

My Suggestions for SEO Experts:

• Recovery will take time, and multiple update cycles may be needed.

• Instead of applying old tactics, make improvements to meet changing user needs and the most current internet applications.

• Conduct in-depth analysis to identify areas that need improvement and realign content strategy with modern relevance signals.

• Returning to previous ranking positions is unrealistic due to changing user needs.

With this information, SEO experts can help affected sites create recovery plans and ensure they take the necessary steps for long-term success after updates.

Former Google CEO Hinted There Will Be No Links in AI Search

The former CEO of Google stated that search engines developed with artificial intelligence will not show links. Here is the importance of this development for SEO.

Former Google CEO Eric Schmidt suggests that artificial intelligence could replace links in search engines in the future. This could be a significant development for SEO professionals and impact search engine optimization (SEO) strategies.

Why It's Important:

• Google focuses on improving user experience, and artificial intelligence plays a vital role in achieving this goal.

• Artificial intelligence can make search results faster and more efficient by providing direct and disconnected answers to queries.

• It may require SEO experts to change their keyword research and content creation approaches.

Possible Effects:

• Traditional SEO tactics like link building and backlink building may become less critical.

• SEO professionals may have to focus on optimizing how their content is detected and ranked by AI.

• Google can use artificial intelligence to highlight its products and services in search results.

Recommendations for SEO Experts:

• Follow how artificial intelligence affects search engines.

• Consider how your SEO strategies can adapt to these developments.

• Focus on creating high-quality, informative, and relevant content.

Although the impact of artificial intelligence on search engines is still unclear, SEO experts need to be ready for this development. You can be successful in the future by updating your SEO strategies and taking advantage of the opportunities offered by artificial intelligence.

Google Targets Big Brands to Fight Site Abuse

Google penalizes significant brands that do not adequately moderate third-party content with manual actions. Here are the details and their importance for SEO.

Google has implemented a new policy against low-quality content hosted by third parties.

This content is often created with little or no control by the website. Google uses manual actions to penalize websites that violate SPAM policies. These actions may include removing a web page from Google's search index.

However, it isn't easy to know whether a website has been penalized by Google. Recently, some big brand websites stopped ranking for coupon-related searches. This may be because Google has taken action against these websites for violating their spam policies. However, it could also be possible that this is just a coincidence.

Why It's Important:

• Google is committed to improving the user experience in search results, and low-quality content hinders this.

• Even big brands must comply with Google's spam policies.

• If a website is penalized by Google, it may lose significant search visibility and traffic.

Suggestions for SEO Experts:

• Make sure all your website content is high quality and relevant.

• Carefully check content hosted by third parties.

• Make sure you comply with Google's SPAM policies.

This new Google policy is an essential development for SEO experts. Even big brands must comply with SPAM policies. Follow these policies to protect your website's search visibility and traffic.

Screaming Frog Version 20.0: JavaScript and AI Integrations

The new Screaming Frog SEO Spider makes your SEO efforts more effective with JavaScript and artificial intelligence.

Screaming Frog has released the latest version of SEO Spider, Version 20.0. A massive update full of features that will simplify your SEO audits and improve your digital marketing strategies.

The latest version of Screaming Frog introduces custom JavaScript extraction and the capacity to integrate with external APIs such as OpenAI/ChatGPT.

With this update, the tool makes extracting page intent, mood, or authors much more accessible. Additionally, some users have tried the new JS snippet functionality. For example, SEO expert Ziggy Shtrosberg shared the following:

Using these new features of Screaming Frog, he checked the structured data types supported by Google during a site crawl and stated that it works.

LinkedIn Report: AI Skills Are Now a Must-Have for Marketers

The LinkedIn report reveals the critical importance of AI capabilities for marketing professionals. AI capabilities provide career and competitive advantages.

Artificial intelligence (AI) tools and skills are rapidly being adopted in the marketing industry, according to a new report by Microsoft and LinkedIn. According to the 2024 Business Trends Index Annual Report, covering more than 31,000 people in 31 countries, marketing professionals using artificial intelligence gain a competitive advantage.

The report shows that early-career marketers who develop AI skills can benefit significantly. 77% of leaders reported that employees adept at using AI would be trusted to be tasked with greater responsibilities early in their careers compared to colleagues who lack AI skills.

Why is it important?

This report clarifies that AI is becoming increasingly important in the marketing industry, and marketers with these skills will have a significant advantage in the workforce. Artificial intelligence can help marketers work more efficiently and effectively, achieve better results, and future-proof their businesses.

My Suggestions for SEO Experts:

• Start improving your AI skills. Online courses, certifications, and workshops can teach you about artificial intelligence.

• Explore ways to integrate AI into your marketing efforts. Artificial intelligence can be used for content creation, data analysis, personalization, and more.

• Connect with other marketers who are comfortable using AI. They can share their experiences and knowledge.

• Artificial intelligence is an exciting opportunity for marketers. By investing in these skills, you can advance your business and achieve success in the future.

Recommended Tools & Services

• WhitePress: WhitePress is a content marketing platform that enables accessible article publishing across 90,571 websites in 30 languages, offering native copywriting and automated global publication services.

• Cannibalization Explorer Looker Studio Report is a tool for identifying keyword cannibalization and providing insights into how keywords perform across different pages.

• SurferSEO is a tool that helps you create and optimize content for SEO. It analyzes the top-ranking pages for your target keywords and gives you suggestions on how to improve your content. Surfer AI also has a feature that can generate ready-to-rank articles in minutes.

• Copilot Pro: Copilot Pro is available for $20/month for cloud-based GenAI models and $27/month with Microsoft 365. It is integrated with Microsoft 365 applications and provides access to GPT-4 Turbo and advanced AI rendering tools.

• AlsoAsked is a helpful tool that can boost your visibility in the “People Also Ask” section of Google's search engine results pages.

• Semrush Map Rank Tracker is a game-changing tool for local businesses looking to dominate their niche and attract more customers. I've been using the free version for a while now, and I'm impressed with its ease and effectiveness.

• ContentShake AI is an intelligent writing tool that combines AI with real-life competitor insights. It guides you from ideation to publishing directly to the blog, generates SEO-friendly articles, and helps you optimize them for organic traffic and engagement.

• Microsoft Clarity has recently introduced a feature called Copilot, which incorporates Generative AI through Large Language Models (LLMs) into the analytics tool. This integration aims to make data more accessible and understandable for users by leveraging the same technology created by OpenAI, which powers the new Bing or ChatGPT.

• InLinks is an SEO tool that uses a knowledge graph to optimize content for search engines. It automates internal linking and schema markup, simplifying SEO processes and content strategies.

Subscribe to my newsletter to stay informed about the latest in SEO and digital marketing. Next week, I'll continue to share the newest insights, tactics, and strategies for navigating the ever-evolving digital marketing landscape.

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Best,

Mert