The SEOs Diners Club - Issue #102 -Weekly SEO Tips & News

Welcome to another insightful week with The SEOs Diners Club newsletter. Leveraging over a decade of SEO expertise, I aim to distill the week's most critical developments into a concise read that won't take more than seven minutes of your time. Let's dive into the insights that matter.

Podcast SEO Guide: Tips for Discovery and Growth

Podcasts are a powerful way to connect with your audience and promote your brand. However, you need to implement SEO tactics to stand out among thousands of podcasts. This guide covers everything you need to get your podcast discovered and growing.

1. Keyword Research:

Identifying keywords that align with your podcast's topic and target audience is the first step in delivering your content to the right listeners.

• Determine the topic of your podcast and your target audience.

• Research the keywords your target audience is interested in.

• Shape your content strategy according to these keywords.

You can use Neil Patel's UberSuggest tool for this purpose.

2. Optimizing Titles and Descriptions:

The title and descriptions should describe the content of your podcast while also containing keywords to capture the attention of potential listeners and search engines.

• Use target keywords in your titles and descriptions.

• Create headlines that will capture the audience's attention and summarize the content.

3. Transcript Usage:

In addition to making your content more accessible, transcripts help search engines understand and index your podcast.

• Provide full transcripts for each section.

• Use transcripts to make your podcast more accessible and improve your SEO.

4. Optimizing Show Notes:

Show notes are the detailed notes at the bottom of each podcast episode. It provides value to the audience by summarizing your episodes in more detail and strengthens your SEO by enriching them with keywords.

• Prepare detailed show notes for each episode.

• Use keywords and relevant links in the show notes.

5. Listing in Directories:

Submitting your podcast to major podcast directories increases your accessibility and visibility.

• Save your podcast in significant directories like Apple Podcasts, Spotify, and Google Podcasts.

• Keep your presence in directories updated and optimized.

6. Encouraging Listener Engagement and Reviews:

Encouraging your listeners to interact increases the popularity and credibility of your podcast.

• Encourage your listeners to comment, subscribe, and share episodes.

• Engagement helps your podcast reach more people.

7. Guesting on Other Shows:

Being a guest on podcasts in your field or related fields allows you to reach new listeners and increase your brand awareness.

• Be a guest on popular podcasts in your field or related fields.

• This will help you attract new listeners to your podcast and expand your network.

Podcast SEO is essential to reaching your target audience and growing your podcast. By following the steps presented in this guide, you can ensure that your podcast is discovered and followed by more listeners.

What's Going On In Search?

• Google's SEO beginner's guide has been redesigned for those new to the SEO world. This update stands out by halving the content and focusing better on beginner users. In particular, it focuses on the issues that SEO beginners should pay attention to and explains why they should focus on them.

• Google officially removed cache linking from search results last week and announced it will remove cache functionality shortly. Don't be surprised if you can't view cached views of your site's pages in Google results after this time. Google is considering adding Wayback Machine links to replace the cache, giving users access to archived page versions.

• Google is trying to resolve an indexing issue that started on January 31 and affected “a group of sites.” This causes new or updated content to appear slower than usual in Google Search results. You can keep up to date with Google's Search Status dashboard.

• Google CEO Sundar Pichai discussed the future of SGE, Gemini, Ads, and AI Search. I understand from these explanations that SGE is still not at the level Google desires and will continue to be developed by Google. This may cause SGE to enter our lives much longer than we expected.

• Google has released a new type of rich result in the US, which displays discount coupon codes in the snippet. This allows shoppers to copy the codes without leaving the search page.

• Google has cautioned against using recipe-structured data on pages that do not list ingredients and steps, such as recipe listing pages, as Google may penalize these pages.

• Google to replace First Input Delay with new Interaction to Next Paint metric as a Core Web Vital on March 12.

Tip Of The Week

Free SERP Similarity Tool

Do you often wonder if two keywords have the same meaning and can be targeted on a single page? For instance, can "architect fees" and "how much is an architect" be covered in the same article? You can enter up to 2 keywords (up to 6 with the PRO plan), select the country and language, and then click on the compare button. It will analyze the SERP results in real-time and determine how similar the SERPs are for those keywords.

Recommended Tools & Services

• Cannibalization Explorer Looker Studio Report is a tool that helps identify keyword cannibalization. It provides insights into how keywords are performing across different pages.

• Copilot Pro: Copilot Pro is available for $20/month for cloud-based GenAI models and $27/month with Microsoft 365. Copilot Pro is integrated with Microsoft 365 applications, providing access to GPT-4 Turbo and advanced AI rendering tools.

• AlsoAsked is a helpful tool that can boost your visibility on Google’s Search Engine Results Pages in the “People Also Ask” section.

• ContentShake AI is an intelligent writing tool that combines AI with real-life competitor insights. It guides you from ideation to publishing directly to the blog, generates SEO-friendly articles, and helps you optimize them for organic traffic and engagement.

• Microsoft Clarity has recently introduced a feature called Copilot, which incorporates Generative AI through Large Language Models (LLMs) into the analytics tool. This integration aims to make data more accessible and understandable for users by leveraging the same technology created by OpenAI, which powers the new Bing or ChatGPT. Copilot in Clarity offers capabilities such as Clarity Chat, which allows you to query your Clarity project in natural language and receive concise summaries, and Session Replay Takeaways, which uses Generative AI to generate key takeaways from session replays in natural language.

• InLinks is an SEO tool that uses a knowledge graph to optimize content for search engines. It automates internal linking and schema markup, simplifying SEO processes and content strategies.

I hope you enjoyed this week's SEOs Diners Club.

See you next week for a new episode of SEOs Diners Club full of further information, tactics, and strategies...

Have a great week!

Best,

Mert Erkal

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