The SEOs Diners Club - Issue #100 -Weekly SEO Tips & News

Welcome to another insightful week with The SEOs Diners Club newsletter. Leveraging over a decade of SEO expertise, I aim to distill the week's most critical developments into a concise read that won't take more than seven minutes of your time. Let's dive into the insights that matter.

2024 Video Marketing Trends and Their Impact on SEO

This week, I would like to share how video marketing trends will take shape in 2024 and their impact on SEO.

Changes in the behavior of internet users, especially the viewership of YouTube videos and the fact that people prefer to watch videos more to get information make this topic meaningful.

• AI Tools: Artificial intelligence will be essential in video production and editing. Significantly, AI-powered tools will increase efficiency and creativity in video marketing strategies.

• Less Video in SERP Results: Google has decided to reduce the visibility of videos on SERPs (Search Engine Results Pages) on pages that are not the main content. This means that pages with videos as the main content should be prioritized in SEO strategies.

• Use of Video in Newsletters and Emails: Newsletters can host video content. It became popular in 2023. This may require brands to make changes to their email marketing strategies.

• Widespread Use of Product Videos: Product demonstrations in video format are gaining importance, especially for direct-to-consumer businesses.

• Real People on Camera: Videos can help brands connect more intimately with their target audience. This trend is significant for startups.

• Social Media Videos in Short Form: Short-form videos will likely remain popular with increased social media usage.

• Return of Long-Form Video Content: Long-form content that appeals to those knowledgeable or specialized in a particular subject will continue to be effective, especially on YouTube.

• Increase in Silent Videos: On social media, subtitles, and descriptive visuals will gain importance for videos that are watched with the sound off.

• Budget-Friendly Video Marketing: Economic challenges and shrinking marketing budgets will bring more efficient and budget-friendly video marketing strategies to the forefront.

These trends, coupled with users' increasing video consumption, will make the role of video content in SEO even more important. Following and implementing these trends can strengthen your brand's digital presence.

Remember, content is king, but format can also be heir to the throne. Videos will allow you to communicate more effectively with your target audience and further your digital marketing strategies.

What's Going On In Search?

• Google has introduced "Circle to Search" and a new AI-powered "multisearch" experience to improve the user experience. These innovations bring significant developments for those working in SEO and digital marketing.

• According to a new study by Adobe, TikTok is increasingly being used as a search engine by Gen Z consumers looking for information, recipes, music, and more.

• This Google Sheet from Aleyda Solis helps you estimate the impact Search Generative Experience will have on your search landscape.

• John Mueller shared valuable tips on how to avoid SEO issues when migrating to a new website. This information is vital for anyone looking to revamp or migrate their website.

Tip Of The Week

The marketing funnel, also known as the sales funnel or customer journey, is a series of stages that potential customers go through from the moment they become aware of a product or service to the point where they make a purchasing decision. Without a clear definition and understanding of the customer journey or marketing funnel, many SEO tactics, investments, and efforts for businesses can go to waste. You should learn how to use SEO to target your audience throughout the funnel.

Recommended Tools & Services

• Copilot Pro: Microsoft reported that 40% of Fortune 100 companies are working with AI-powered Copilot. Copilot Pro is available for $20/month for cloud-based GenAI models and $27/month with Microsoft 365. Copilot Pro is integrated with Microsoft 365 applications, providing access to GPT-4 Turbo and advanced AI rendering tools.

• ContentShake AI is an intelligent writing tool that combines AI with real-life competitor insights. It guides you from ideation to publishing directly to the blog, generates SEO-friendly articles, and helps you optimize them for organic traffic and engagement.

• Microsoft Clarity has recently introduced a feature called Copilot, which incorporates Generative AI through Large Language Models (LLMs) into the analytics tool. This integration aims to make data more accessible and understandable for users by leveraging the same technology created by OpenAI, which powers the new Bing or ChatGPT. Copilot in Clarity offers capabilities such as Clarity Chat, which allows you to query your Clarity project in natural language and receive concise summaries, and Session Replay Takeaways, which uses Generative AI to generate key takeaways from session replays in natural language.

• InLinks is an SEO tool that uses a knowledge graph to optimize content for search engines. It automates internal linking and schema markup, simplifying SEO processes and content strategies.

I hope you enjoyed this week's SEOs Diners Club.

See you next week for a new episode of SEOs Diners Club full of further information, tactics, and strategies...

Have a great week!

Best,

Mert Erkal

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