The SEOs Diners Club - - Weekly SEO Tips & News

March 04, 2022

Here are the weekly SEO insights for the SEOs Diners Club members.

Google Starts Page Experience Update for Desktop

Google has announced that the Page Experience algorithm update for desktop search results is now "slowly" rolling out. The update is scheduled to be completed by the end of March.

What Does This Update Mean for Your Website?

Factors that were not previously considered in desktop search results for your website will now be taken into account by Google. If your website scores well on mobile for these factors, it's likely to perform similarly on desktop.

Given that mobile-friendliness isn't a factor for the Page Experience desktop update, even if your site isn't optimized for mobile (as long as other criteria are met), there may be a ranking boost in desktop search.

If your site has a separate desktop and mobile URLs, the desktop signal is based on the URLs that desktop users see.

Google Search Console is releasing a new report for evaluating Page Experience criteria on desktop versions of web pages.

The desktop report is accessible from the Page Experience tab in Search Console directly below the mobile report.

Google confirms the Page Experience algorithm update is now rolling out to desktop search results.

How Does Google Crawl Pages With Infinite Scrolling?

According to John Mueller's explanation, it can crawl web pages that use infinite scrolling to a certain degree. Here's how it works and its impact on SEO.

Googlebot can crawl and index web pages that use infinite scroll. However, there are limitations on how much Googlebot can crawl.

Mueller notes that depending on how long the page is and how long the infinite scroll is triggered, Googlebot may not be able to render everything on your page. He says the best way to find out how much of the page Google can crawl is to use the URL Inspection tool.

We may not be able to scan everything that will fit on this page, because depending on how you triggered the infinite scroll, you may be loading the next type of page.

And then two or three of those pages could be loaded into a page with infinite scroll. This is something I suggest you test with the review tool and see how much Google can actually crawl.

John Mueller recommends that we look at the Google reference they have created for the "infinite scrolling" page structure:

Your site's news feed or pinboard might use

infinite scroll—much to your

users' delight! When it comes to delighting Googlebot, however, that can be another story. With

infinite scroll, crawlers cannot always emulate manual user behavior—like scrolling or

clicking a button to load more items—so they don't always access all individual items in the

feed or gallery. If crawlers can't access your content, it's unlikely to surface in search

results.

Google Explains The Impact of Changing Server Location on SEO Performance

Google spokesperson John Mueller answered a participant question about the impact of hosting/server location change on SEO performance during one of this week's Google sessions.

Google Slows Crawling (Initially)

Mueller says the biggest change you'll probably notice after changing website server or hosting is a slowdown in browsing.

This is done to make sure that Google does not crawl the site too often causing any problems. When Google finds out that it won't have any problems with crawling, it regularizes it.

Whether you're moving to a hosting provider in the same location or moving to a new location, Google will be mindful of how much it crawls the site.

Moving website hosting to a new location can affect how quickly the site loads for users. If the majority of visitors live further away from where the website is hosted, this can result in a noticeably slower user experience.

This can affect speed and page experience ranking factors.

For detailed information, you can click on the link below:

Google explains how changing the location of your website hosting can impact its performance in search results.

Compare Your Page Speed ​​by Keyword Level with SERP Speed

Almost all of us are trying to increase the loading speed of the sites we follow. Our competitors do this just as much as we do. Although site loading speed is not the only factor in rankings, we know that offering a better loading speed than competitors has a positive response for both Google and users.

The SERP Speed ​​tool developed by the Reddico SEO agency allows us to make such comparisons based on country and keywords. You can compare the loading speed by page/country by using this very simple tool.

Reddico Digital Ltd. is a registered company in England and Wales. Company Number 12478393. VAT Number: GB 343939180. © 2020 Reddico Digital Ltd. All rights reserved. Reddico and the Reddico logo are registered trademarks of Reddico Digital Ltd.

BrightEdge Acquires Oncrawl

The SEO industry has witnessed large-scale acquisitions in the last quarter of last year. Big players entering the market acquire more talent by acquiring smaller players.

A recent example of this was BrightEdge's acquisition of Oncrawl. Although both vehicles are not very popular in Turkey, they have a certain recognition abroad.

BrightEdge, a leader in enterprise organic search and content performance, has acquired Oncrawl "to make its data science solutions more accessible to SEO professionals," according to the company.

Oncrawl is a tool that crawls websites much like a search engine bot does, then generates reports packed with actionable SEO insights.

BrightEdge CEO Jim Yu and CTO Lemuel Park explained in an interview with Search Engine Journal that each company shares a vision that the future of SEO is data science, but they have a different approach to bringing that vision to life.

BrightEdge and Oncrawl customers will be able to take advantage of the capabilities of both tools.

You can read the details in the following blog post:

BrightEdge acquires OnCrawl to offer a more complete organic search software solution backed by data science.

WordPress Backup Plugin Vulnerability Affects Over 3 Million Sites

Security researchers at Automattic have discovered a vulnerability that affects the popular WordPress backup plugin UpdraftPlus. The vulnerability allows hackers to download usernames and hashed passwords. Automattic describes it as a "serious vulnerability."

UpdraftPlus WordPress Backup Plugin

UpdraftPlus is a popular WordPress backup plugin that is actively installed on over 3 million websites.

The plugin allows WordPress administrators to backup WordPress installations including the entire database containing user credentials, passwords and other sensitive information.

Mandatory WordPress Update Coming to UpdraftPlus

The vulnerability is so critical that WordPress has taken the extraordinary step of requiring automatic updates on all installations that have not updated UpdraftPlus to the latest version.

If you are using this plugin, be sure to update it to the latest version. You can find the details in the article below:

UpdraftPlus WordPress Plugin vulnerability potentially compromised over 3 million installations

Rank Math WordPress SEO Plugin Starts Integrating with IndexNow Protocol

Bing announced that the Rank Math WordPress SEO plugin has started to integrate with the IndexNow protocol.

Right after the All in One SEO plugin announced that it started to work integrated with IndexNow, the Rank Math plugin is now integrated with IndexNow.

The IndexNow feature was introduced as a new module that only needs to be opened and then configured with a few easy options.

Enabling IndexNow is easy because Rank Math automatically generates an IndexNow API key without needing to activate a Bing Webmaster Tools account.

All you have to do is select Rank Math from the WordPress menu on the left and then select Dashboard.

Changes to websites can take weeks to see on search engine results. WordPress sites can speed with up with IndexNow Rank Math integration.

YouTube Begins to Provide More Analytics Data on Views and Revenue

Here are the analytics data that YouTube plans to make available this year:

Video Views Separated by Type

YouTube creators want more information about where their video views are coming from. Until now, regular videos, short videos (YouTube Shorts), and live streams were counted as a single metric in analytics reports.

YouTube is working on new reports that show an overview of different video formats and views. You will be able to see data on how many hours of video you have uploaded, how many hours you have streamed, how many views you have received for each format, and more.

Distributed Revenue by Source

YouTube plans to add more data on individual revenue sources for creators eligible to monetize their videos. Revenue data will be broken down by video type and how revenue is generated.

More details can be found in the article below:

YouTube channels will soon have access to more granular data about revenue and video views.

Add Advanced Analytics to Google Trends with Glimpse

The Glimpse Chrome extension adds enriched data to the default Google Trends experience with items like search volume, relevant trends, long-tail keywords, and more. The tool is widely used for SEO keyword research, finding new business opportunities, investment research, e-commerce product selection, and more.

You can download the plugin via the link below:

Enhance Google Trends data for better insights