The SEOs Diners Club - Issue #7 - Weekly SEO Tips & News

Here are the weekly SEO insights for the SEOs Diners Club members. In addition, you can also join our free SEO Diners Club network to ask questions and share your thoughts on these topics and more.

2022 BrightonSEO Conference Presentation Links

You can find the slides from the BrightonSEO conference that took place recently.

The BrightonSEO conference, which could not be held face-to-face for the last few years due to the pandemic, was held this year as a face-to-face event for the first time after a long break.

Although I could not attend, the impressions from the event show that all participants experienced great enthusiasm and happiness.

Thankfully, many presentations made at the event were compiled by beautiful people devoted to SEO. You can access many presentations from the links below:

Catch up on all of the speaker slides from brightonSEO April 2022, packed full of SEO tips, tricks and advice.

Google Says Artificial Intelligence-Generated Content Is Against Its Guidelines

John Mueller says content automatically generated using artificial intelligence tools is against Google's Webmaster Guidelines.

John Mueller says content automatically generated with artificial intelligence authoring tools is considered SPAM.

This topic was addressed during a recent Google Search Center SEO office hours hangout in response to a question about the GPT-3 AI authoring tools. During a discussion about the use of GPT-3 tools and whether they are acceptable from Google's point of view, Mueller was asked for his opinions on the matter.

Mueller says AI-written content falls under the category of auto-generated content, which could result in a manual penalty.

However, Google's systems may lack the ability to detect AI-generated content without the help of human reviewers. As you can see in the article below, AI authoring tools have practical uses, and many reputable organizations use them without any problems.

My dear friend Koray Tugberk Gubur shared his opinion on this subject with a tweet:

I also agree with him. These tools develop at a frenetic pace and are far more efficient than human writers. Therefore, it seems the most logical method to produce content quickly using these tools and to have the final control done by a human.

A Guide to “Organization” Structured Data for Rich Google Results

There are many ways to use the 'organization' structured data type. Learn the best practices for optimizing for rich results on Google.

Having the Organization structured data schema on a website is helpful because it conveys critical information to Google. This schema data can then present an organization's data attractively in search results. That's why the proper application of enterprise structured data is essential.

The following guide will guide you through this:

There are many ways to use the 'organization' structured data type. Use these best practices to optimize for rich results in Google.

Image and Text Search Era Has Begun with Google Multisearch

Google has started to offer a new image search option with the Google Lens feature called “multisearch”.

Multisearch allows searchers to search by image and then refine that search by adding a text query to it.

Open your iOS and Android Google Search app, take a photo using the Google Lens button, upload a photo or screenshot from your photo library, then swipe up and tap the “+Add to search” button to add additional text.

You can read the article published on the Google blog on the subject by clicking the link below:

Multisearch is an entirely new way to search with images and text at the same time.

Here is the blog post on this new search feature on Seroundtable.com:

Google has launched a new way of searching by image with Google Lens named

Google Shares SEO Best Practices for Image Alt Text

John Mueller shared his best practices for using alt text (Image Alt Text) in the context of SEO.

Below, I have summarized the answers of John Mueller to the questions put to him on the subject:

  • Upon a blogger's question, John Mueller states that Google does not limit the use of Image Alt Text to 16 words, and we can create as long Image Alt Text as we want, as long as it is related to the image. (Still, it's also good to keep these images as short as possible for accessibility reasons!)

  • Google uses alt text primarily to understand the image better. So if a user is searching for something in Google Images that matches the alt text, they can use it to figure out that your image is relevant to that alt text on that page. It is the primary use case of alternative text.

  • Google also treats alt text as part of the page. But this is something less critical for the page itself. Therefore, it should use authentic expressions that describe the image as alternative text.

  • John Mueller suggests using words that provide context to the image on the web page when someone with a screen reader comes across an image so that the context of how that image fits into the web page's content becomes more apparent.

  • So, if you're in doubt about what to put in the image alt text, it's best practice to consider how to describe the image for someone with a visual impairment and then use that description in the alt text.

You can find other explanations by John Mueller in the following blog post:

Google's John Mueller offers advice on what the best way is to use alt text within the context of SEO

Get GPT3 Driven Keyword Suggestions with Sandbox

The Sandbox tool, which I mentioned many times before, started to offer keyword suggestions using GPT3.

GPT3, an open-source artificial intelligence system developed by the OpenAI team, can serve many different purposes. As the most extensive AI system ever created, it processes natural language with pre-trained algorithms on a huge dataset such as 45TB of text information collected from all corners of the internet.

Sandbox is an extremely useful tool that you can use for SEO performance comparison and exploring SEO opportunities. As of this week, the tool started making keyword suggestions with GPT3. I recommend that you review it.

Here is the link to the tool:

Get keyword suggestions driven by GPT3.

Google: Poor Content Issues Aren't Always Page-Specific, They're Site-Specific

John Mueller was asked about poor content issues in his recent webmaster hangout. John explained that this applies to the site in general, not page-by-page.

This statement is not the first. John Mueller and other Google spokespersons have emphasized this at different

times. According to Google, you are only as good as your weakest content. Many of your pages have poor content doesn't specifically mean that Google will lower its rankings. Such a situation can negatively affect the overall SEO performance of the entire site.

However, John Mueller notes that Google does not have a word limit to describe "weak content."

In other words, the thought that your content is weak compared to Google when you are under 300 words, which is often said, may be out of place.

It is helpful to evaluate it in context. For example, when I provided SEO consultancy for one of Turkey's reputable banks, I saw that pages such as credit cards or loan applications often had thin content. However, they still managed to rank high on Google.

Here, it is helpful to consider how much a user who is about to apply for a "credit card" or "loan" will tolerate and need long-form SEO content.

Google's John Mueller was asked about thin content issues on the last webmaster hangout and John explained this generally applies to the site as a while and not a page by page basis. So it seems a site in general can be labeled as having thin content but not because of single pages here or there?

AlsoAsked Launches “Deep Search” Feature Soon

The AlsoAsked, one of the essential tools in semantic SEO, will soon begin to provide more "People Also Ask" questions with its "Deep Search" feature.

If you are not using this tool, you may be missing a lot. The tool compiles the questions in the "People also ask" section of Google that appear in specific search queries based on country & language, and you can export them.

Coincidentally, thanks to the sharing of the tool's founder Mark Williams-Cook on LinkedIn, I became aware of the new Deep Search feature and wanted to share it with you. This new feature will compile five times more questions!

You can find Mark Williams Cook's LinkedIn post below:

We are launching a "deep search" feature on AlsoAsked this month. Checking 'deep search' when performing a search will drill down a whole new level giving... 66 comments on LinkedIn

GA4 Guide for Beginners

Learn where to find site traffic, user engagement, events, and conversion reports in GA4.

Google happily recommends using the GA4. Most SEOs have begun to take the first steps, albeit reluctantly. I can say that Twitter is filled with GA4 guides suddenly.

The following guide published by Kayle Larkin in the Search Engine Journal is, in my opinion, one of the most successful and practical guides written on this subject. I recommend that you review it.

Consider this article a set of GA4 training wheels. Learn where to find site traffic, user engagement, events, and conversion reports with Kayle Larkin.

Book of The Week: Thinking, Fast and Slow

How do our thinking and decision mechanisms work? If you're curious, this book is for you.

I am reading this book these days to improve my decision-making processes.

As an SEO expert, it is essential to make the right and priority decisions, avoid prejudices and stay objective.

At Stradiji, we usually make important decisions as a team, and we do not rely on the judgments of individuals alone. Although this may lead to some discussions, as far as I can see, the best decisions come after these discussions.

The book's author teaches us when to trust our intuition and when to think slowly. It shows us how we make choices in our work and private lives and use different techniques to avoid the mental mistakes that often plague us. Thinking Fast and Slow will change the way you think about thinking forever.

Thinking, Fast and Slow - Kindle edition by Kahneman, Daniel. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading Thinking, Fast and Slow.

I hope you enjoyed my weekly SEO insights. Hope to see you next Sunday in the new episode. I wish you all a great week.

Best,

Mert Erkal