Here are the weekly SEO insights for the SEOs Diners Club members. You may also join our free SEO Diners Club network to ask questions and share your thoughts on these topics.

The Opportunities and Threats ChatGPT Brings to the SEO World

As a guest of Zemin Istanbul, I gave a presentation on the opportunities and threats that ChatGPT brings to the SEO world.

Last Tuesday , we shared our experiences on ChatGPT and made projections for the future with my dear Çağrı Küpeli and Fatih Kadir Akın , as the guests of Zemin Istanbul . Since it was asked a lot, I wanted to share the presentation I made at the event.

From an SEO perspective, ChatGPT and other AI tools come with both opportunities and threats.

The biggest threat is that the Bing search engine will launch ChatGPT in search results in March. Google is preparing to respond to this. This can mean that most search queries are answered in search engine results and fewer visitors to sites.

Another threat is the possibility of misleading content produced by artificial intelligence, far from reflecting real experiences, and rapidly covering the entire web. This stands before us as a serious problem. Already, many website owners place the content produced by ChatGPT on their website without question and are discussing whether it can be noticed by Google.

It may not be a good idea to place artificial intelligence-generated content on your site as it is, without ever checking and editing it. It is out of the question for such content to fully satisfy users, let alone Google.

If you want to produce content produced with artificial intelligence and compatible with Google algorithms, you can review my presentation titled "Creating Content Compatible with Google Algorithms with Artificial Intelligence", which I regularly update:

Another thing you can do is to treat artificial intelligence content creation as a topic of your content production process, and then ask an expert on your subject whether it meets the checklist Google shared with the useful content update .

With our Content Evergreen brand, we have provided consultancy to many companies to produce content compatible with Google algorithms. You can contact us especially for your English content on this site.

So, will ChatGPT take our jobs?

This is possible if you are indifferent to it and ignore it. Anyone can use such tools in their area of ​​expertise to increase their productivity and efficiency.

We may have lagged the printing press, but this trend is only at the beginning. Instead of resisting this wind, we can take it behind us and inflate the sails.

Here is my presentation titled "Opportunities and Threats ChatGPT Brings To The SEO World":

How ChatGPT Suddenly Became Google's Code Red and Caused its Founders Page and Brin to Return?

Google founders do not see a comfortable day after ChatGPT.

According to the New York Times, ChatGPT, launched at the end of last November, was considered a potential threat by Google because it "offers an alternative way to search for information on the Internet."

It is very clear that this is a serious threat to Google. As the New York Times reports, “For Google, this is like sounding the fire alarm. Some state that the company will incur a serious financial loss if it cannot respond to this development.

After this development, Google's current senior management had to ask for help from its founders Larry Page and Sergey Brin, who had been in seclusion for a while and pondered for more utopian projects.

This is controversial for Google: a truly successful chatbot could answer questions without people clicking on links, so Google's business model could be severely impacted. However, it seems that CEO Sundar Pichai is trying to speed up product approval processes to accelerate artificial intelligence technology.

So, it looks like all eyes will be on Google when the I/O conference takes place in May. The company is likely to have something to show for claiming leadership in the world of artificial intelligence.

Personally, I think it's not that easy. What do you thinking?

Access A Curated List of Prompts with AIPRM for ChatGPT

1-Click Prompts for ChatGPT! AIPRM for ChatGPT adds a list of curated prompt templates for SEO, SaaS, and more to ChatGPT.

AIPRM for SEO Google Chrome plugin adds a list of script templates selected for SEOs to ChatGPT. You can access selected ChatGPT prompts for SEOs with just one click.

You can try and install the plugin right away:

If ChatGPT prompts are of interest to you, welcome to my blog, where I update daily new and useful ChatGPT commands:

Yandex 'Leak' Reveals 1,922 Search Ranking Factors

This news hit the SEO world like a bombshell. We all try to discover similarities with Google algorithms by examining these ranking factors.

A former Yandex employee has allegedly leaked a Yandex source code repository containing more than 1,900 factors, some of which are used by search engines to rank websites in search results.

This leak revealed at least 1,922 ranking factors that Yandex uses in its search algorithm as of July 2022. Hacking Yandex is probably one of the most interesting things to happen in SEO in years.

Of course, Yandex is not a Google. If you plan to read the full list of Yandex ranking factors, remember that Yandex is not Google. If you see a ranking factor listed by Yandex, that doesn't mean Google gives that signal the same amount of weight. In fact, Google may not use all of the 1,922 factors listed. In fact, most of the factors in this leak are either deprecated or obsolete.

However, many of these ranking factors are quite similar to the signals Google uses for search. So, reviewing this document can provide some useful information to help you better understand how search engines like Google work from a technological perspective :)

You can find more information in the posts below. Especially Yigit Konur's document contains great information.

How to Create an Editorial Calendar (Tips, Tools & Free Template!)

Learn how to create an editorial calendar in a few easy steps so you can achieve your content marketing goals with pro tips, tools and templates!

Being a content creator can be overwhelming. Keeping up with blog posts, guides and everything else on the agenda is really hard work.

Imagine a system that tracks all the content you want to create, all the steps you need to take to create it, and where each piece of content is in the creation process. It can make your job a lot easier, right?

Thanks to this article published on the WordStream blog, you can create this system yourself. The article contains all kinds of materials that will make your work easier.

Google Updates Image SEO Best Practices and Google Discover Docs

Google has made a few changes to two SEO-related help documents.

Google added a new line to the Get On Discover documentation below the posting guidelines for the Follow feature in Google Discover. Google wrote:

“The most important content for the Follow feature is your feed <title> element and your per-item <link> elements. </title>Make sure your stream includes these elements.”

If you care about performing well in the follow feature in Chrome, you should include the <title> element and the <link> elements in your RSS feed.</title>

Google has also updated the image SEO best practices document to clarify that when indexing images, Google parses <img> elements even if they are enclosed within other elements (such as elements).

“Google parses the HTML of your pages to index the images, but does not index the CSS images,” the document said. Now it looks like this:

“Using Semantic HTML markup helps browsers find and process images. To index images, Google parses the HTML <img> elements on your pages (even if they are enclosed within other elements, such as elements), but does not index the CSS images.”

Google to Sunset Google Optimize on September 30, 2023

Google announced that Google Optimize and Optimize 360 ​​will no longer be available after September 30, 2023.

Your experiments and customizations may continue to work until this date. All experiments and customizations still active on this date will expire.

Google encourages all users to download historical data from the Optimized UI before September 30, 2023. After this date, it will not be possible to access the data.

After this development, we can expect the release of some new features that will improve user experiences with A/B testing in Google Analytics 4 in the coming days.

The following articles will give you more ideas on the subject:

Vimeo Video Success Story from Google

Google Search Central has published a case study on how Vimeo improves its customers' SEO.

What's interesting about the case study is that Vimeo added the "indexifembedded" feature that can help its customers with embedded videos on their site perform better in Google Search.

For example, customers can host their videos on Vimeo's video experience platform, unlist them on Vimeo, and embed them on their site. And in doing so, they increase the chances of their videos appearing in search results, as they don't compete with vimeo.com.

You can't do this with YouTube because they use "noindex" in embed URL pages and don't use *"indexifembedded" leaving no chance for an embedded video to be indexed and appear in search results.

That's the beauty of using a video hosting platform like Vimeo. Because it's not ad-supported, there's no incentive to compete against your site, and Vimeo does everything it can to help your embedded videos get indexed and appear in search results.

Google Search Console Tests "Content Ideas" Module

Google Search Console is testing the experimental "content ideas" module.

It did not come across to me in the dozens of Search Console accounts I manage, but American SEO experts in particular shared about the "content ideas" feature that Google has experimentally tested.

Glad to see Google roll out such useful modules. I hope the test will be successful and we will all start using this useful module.

Book Of The Week: "Successful Time Management: How to be Organized, Productive and Get Things Done" - Patrick Forsyth

To manage your time more efficiently, I recommend reading this book.

One of the most important problems of today's people is time management. There are so many unnecessary things that steal our attention and time that we cannot keep time.

The following questions are not unfamiliar to you;

• Do you find it difficult to create enough time for what you need to do?• Do you think your computer, phone, tablet (and more) at work are cooperating to distract you from the real issue?• Do you feel like you are living in constant chaos?

Time may be relative, but it feels like it's never enough. If you're busy today, you're normal. The pace of the modern work environment never slows down; deadlines, pressure and stress require constant struggle. To survive and be successful, you must be productive, efficient and effective. Success does not come by itself. You make it happen. The same goes for your working model, good or bad, you create it. Time management is working actively to create the effectiveness and efficiency that will make it possible to achieve the results you aim for.

Successful Time Management is a guide full of tips, tools and techniques to help you review and evaluate your time management and adopt new work practices to improve it. It includes time-saving practical ideas, solutions and checklists, as well as strategies to help you organize your emails, delegate tasks and work with others, prioritize focusing on what matters, stay planned and stay put.

This book is an indispensable resource to help you manage your time effectively and gain the skills necessary for your career development.

I hope you enjoyed my weekly SEO insights. Hope to see you the following Sunday in the new episode. I wish you all a great week.

Best,

Mert Erkal

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