The SEOs Diners Club - Issue #32 - Weekly SEO Tips & News

October 02, 2022

Here are the weekly SEO insights for the SEOs Diners Club members. You may also join our free SEO Diners Club network to ask questions and share your thoughts on these topics.

Google Announces 5 Future Changes to Mobile Search

Google has announced that five significant changes are coming to mobile search soon. Here are all the details.

The Search On 2022 event organized by Google left its mark on the world of SEO. The company announced that it is rolling out five significant changes to how people search on mobile devices.

Reimagine what it means to search. At #SearchOn we shared the latest advancements that help you discover the world around you in more natural and intuitive w...

You can find the article published on the subject on the Google blog below:

At Search On, we showed how we’re transforming our products to reflect how people naturally seek and make sense of information.

Starting this week in the Google app for iOS, you'll see shortcuts for various actions you can take besides typing a traditional search query.

In the coming months, Google will revamp its mobile search bar with features to help users find more relevant results. In addition, how Google displays results on mobile is about to change, with a greater focus on images and videos becoming more visual. You can find more information about the updates in the article below.

Google announces five changes to mobile search are coming soon. Here are all the details.

Google Core and Product Review Updates Rollout Completed

Google has confirmed the release of the September 2022 core algorithm update and product review update.

The company confirmed that Google's latest core algorithm update and product review update are available as of September 26, 2022. Google quietly announced the rollout completion via its search ranking updates page.

Learn about the latest and most recent ranking updates to Google Search.

After this stage, if you think that you are experiencing a decrease in your site's organic traffic with these algorithm updates, you can try to improve the quality of your content by following Google's advice:

Recovering from a Google broad core algorithm update? Improving content will get you better results than technical fixes.

What is Semantic Search: An In-Depth Look at Entity-Based Search

If you are interested in semantic search, this article may greatly help you.

Since 2013, Google has slowly become a 100% semantic search engine.

So what exactly is semantic search?

Google the answer to this question, and you can find many explanations — but most of them are imprecise and cause misunderstanding.

This article by SEO expert Olaf Kopp will help you gain a comprehensive understanding of what semantic search is.

Semantics = theory of meaning, yet most define semantic search with a focus on intent. “Meaning” is not the same as “intention.” Learn more.

Semantic SEO Tool InLinks Updated

When talking about semantic SEO, it is impossible not to mention the InLinks tool. Excellent new features came to the agency this week.

InLinks tool practically makes it possible to create content with a semantic SEO approach.

Inlinks questions the semantic relationships between the pages you add to the tool, thanks to a specially produced Javascript code for your site, and automatically discovers and places internal link opportunities.

For example, when it detects content in a question and answer format on a page, it automatically removes it if you have not defined it as FAQ structured data.

The new features added to the tool this week are:

1: Build a knowledge graph of topics on your website

2: Add topics to “Google Suggest” to generate new content ideas

3: Filter irrelevant ideas using an NLP algorithm and group the rest into topic clusters

4: Clustered ideas, how much content you already have on each topic, prioritize based on what you have, search volume, and CPC.

Let me know below if you want to see this...

Launching on Thursday... we will:

1: Generate a knowledge graph of topics on your website

2: Add the topics... 13 comments on LinkedIn

Google: No Penalties for Keyword Stuffed URLs

Google's John Mueller said Google Search "will not penalize keyword-stuffed URLs."

Mueller said in a post on Twitter that stuffing keywords into your URLs "basically had no positive or negative impact on search engines." He added, "it is good practice to specify your keywords in the URL, but the impact is minimal." But he said that focusing on keywords in the URL is "often incorrectly prioritizing" your SEO efforts.

Google's John Mueller said that Google Search

Corporate Ecommerce SEO: Why Good Technology Can't Fix a Bad Process

Corporate e-commerce SEO projects should be strategy-oriented. Therefore, here is some essential advice on overcoming some of the difficulties you may encounter in SEO projects of corporate sites.

A few SEO myths and misunderstandings are killing corporate e-commerce and enterprise retail businesses. Published in Search Engine Land, this article, linked below, aims to show you how enterprise SEO is unique and not quite the same as traditional search engine optimization.

Enterprise ecommerce SEO should be strategy-oriented. And yet, that's rare to find. Here's how to overcome the industry's challenges.

8 Must-Have Ecommerce Rich Snippets to Stand Out in Search

Take advantage of rich snippets and surpass your competitors in SERPs. Here are eight ways to get rich results.

Google's rich results are snippets of the content displayed in SERPs (search engine results pages).

Rich results can be a snippet of text or an image with a description. Search engines can only display rich snippets through structured data on your website.

Structured data uses schema markup, a language shared between search engines, to help them better understand your page so that they can display more compellingly accurate information to shoppers in search results.

E-commerce-specific rich snippets give shoppers additional information about the products you offer directly from search results pages. It includes price, availability, review summary, description, and more. E-commerce rich results do not end on the product page. There are essential pieces of schema markup that you can apply to other pages on your site.

You can find eight rich snippets specific to your e-commerce site and instructions on how to create them in the article published in the Search Engine Journal, which can be found below.

Rise above the competition in the SERPs by making use of rich snippets. Here are 8 ways to earn rich results.

Website Quality Score: A Google Ranking Factor?

Does Google use a quality score as part of its organic search ranking algorithm? Find out if it has a direct impact on your rankings.

While Google hints at the possibility of a metric to measure site quality in the future of Search Console, it has not confirmed any organic website quality score to date.

The Site Quality Score patent, filed in 2012, seems to support evidence that Google could implement a quality score as a future ranking factor.

If websites can suffer from low-quality content, it seems fair to assume that high-quality content will help them.

But Google spokesman John Mueller rejects the idea of ​​a measurable quality score, at least for now. It may be possible that Google uses an algorithm similar to Google Ads Quality Score for organic rankings.

Without direct confirmation, we cannot call a website quality score a definitive Google ranking factor. However, it may be possible in the future.

Does Google use a quality score as part of its organic search ranking algorithm? Find out if it has a direct impact on your rankings.

WordPress 6.1 Coming With Major Improvements In Database Performance

WordPress 6.1 provides an optimization that will provide significant performance gains by caching database queries.

WordPress 6.1, scheduled for release in November 2022, will include a "major improvement in database performance" thanks to the new post-query caching feature. This new feature promises WordPress websites to perform faster.

WordPress Database and Queries:

WordPress stores various parts of the website in a database. A database is organized in tables and contains information about the site.

For example, all the content of web page posts is stored in a table. When someone visits a web page, WordPress "queries" the database to search and find the content of that web page in the database.

WordPress makes multiple queries to the database for each requested web page, and it does this for each site visitor. As a result, this can become a heavy load on the server when it happens thousands of times per minute, causing slower database performance, which slows down the entire site.

With this new database caching feature, instead of making a database query, WordPress will first check if what it's looking for is in a cache and pull the information from there.

WordPress 6.1 contains an improvement that will produce significant performance gains by caching database queries

Book Of The Week: "Grit: The Power of Passion and Perseverance" - Angela Duckworth

Award-winning psychologist Angela Duckworth shares new and surprising findings on the secrets to success.

Drawing on the results of his latest research, Duckworth gives examples of people who have accomplished great things by relying on their natural talents and putting into practice the trait called "perseverance." It also gives a formula of perseverance that focuses on six key factors to get everyone more determined: interest, effort, hope, persistence, purpose, and passion. Here are some of the things you will find in this book:

  • Does being a genius, innate talent, or striving with perseverance affect success more?

  • As a society, why are we pro-natural talent in our subconscious?

  • Do you have to work hard to be successful?

  • Although it seems against the nature of perseverance, why should one give up where necessary?

  • How can we use perseverance to realize our potential?

Interviewing many successful people in various fields such as sports, education, art, and business, Duckworth presents a scientifically proven, effective way to achieve success and happiness that cannot be achieved with sheer genius or natural talent.

Buy Grit: The Power of Passion and Perseverance on Amazon.com â FREE SHIPPING on qualified orders

I hope you enjoyed my weekly SEO insights. Hope to see you the following Sunday in the new episode. I wish you all a great week.

Best,

Mert Erkal