The SEOs Diners Club - Issue #30 - Weekly SEO Tips & News

September 18, 2022

Here are the weekly SEO insights for the SEOs Diners Club members. You may also join our free SEO Diners Club network to ask questions and share your thoughts on these topics.

Google Releases September 2022 Algorithm Update

Google's"Useful content" update is finished. Thankfully, as we said, we got through without incident, and another critical Google algorithm update started.

According to a statement made by Google this week, the September 2022 Google core algorithm update has begun.

The fact that Google's "Useful Content" algorithm update took place right after it drew the reaction of SEO experts. This update, which started on September 12, is expected to be completed in about two weeks.

Google Search has started to roll out the second broad core update of the year, the September 2022 broad core update. It started on September 12, 2022 at about 11:25 am ET and can take about two weeks to roll out.

Google's Danny Sullivan explained why the September core algorithm update closely followed the "Useful Content" update.

Sullivan stated that this situation did not happen according to a plan; it happened entirely by chance.

Google's Danny Sullivan explained why the September Core Update closely followed the Helpful Content Update

Although the two updates seem very independent, they have some common points. For example, suppose you think you're starting to experience organic traffic drops with this core algorithm update; your reference should be Google's article "What site owners need to know about Google's core updates."

Google her gün arama sonuçlarımızı iyileştirmek için tasarlanmış genellikle bir veya daha fazla değişiklik yayınlıyor.

Bunların çoğu fark edilmese de iyileştirmeye adım adım devam etmemize yardımcı olmaktadır.

Google Adds New HTTPS Report to Search Console

Google's new HTTPS report will help webmasters see pages indexed as "unsafe" and identify the source of the problem.

Google has announced that it will offer a new HTTPS report in Search Console. The announcement for this report came via Google's Search Center Blog, stating that it could take several months to materialize fully.

"One of the common requests we heard from you was to provide more information about the HTTPS status of the site and make it easier to understand which pages were not served over HTTPS and why," the Google blog states.

This new report will show you how many of the indexed pages on your site are HTTP and how many are HTTPS.

Google's new HTTPS report will help webmasters identify pages that are indexed as unsecured and help them identify why.

Below is a screenshot of Chris Long's LinkedIn post from Go Fish Digital:

15 Step Local SEO Guide: How to Find Hidden Opportunities

Learn how to discover your local SEO weaknesses — strengths, and opportunities for improvement.

Local SEO is one of the gray areas of SEO, which has its dynamics. Not every SEO expert is also an excellent local SEO expert. It is essential to have carried out many projects on this subject and to have experienced specific techniques.

An excellent guide to local SEO has been shared in the Search Engine Journal. I wanted to share it with those who are interested in the subject. You can download the guide by clicking the link below.

Discover 15 ways to improve your site’s rankings. Learn how to discover your local SEO weaknesses, strengths & opportunities for improvement.

Google Knowledge Graph Search Engine

Search the entire Google “Knowledge Graph” database for a person, company, product, place, or other entity.

Entity SEO, knowledge graph, and semantic SEO are concepts that have completely changed the face of SEO projects in the last few years, almost reinventing SEO.

You can use the search engine below to search the entire Google “Knowledge Graph” database for a person, company, product, place, or other entity on Google.

Search Google's Knowledge Graph - no need for advanced skills or an API key.

Zero Search Volume Keywords Targeting Advice from Google

Google answered a question about targeting keywords with no search volume.

In a Google office hours chat, Googlers answered whether they should try ranking for keywords with zero search volume.

The questioner asked if they were ranking for keywords with zero search volume and if they should target them for ranking purposes.

Lizzi, a Google expert, answered the question as follows:

"…You can optimize for the keywords you want. It doesn't always have to be with the keywords with the most volume. If I were you, I would think about how people should find your page and target keywords accordingly."

In my opinion, this is the correct approach. Why should we limit ourselves to the keyword volumes given by SEO tools?

If Google's claim that we encounter many search queries every day that has not been done before is valid, your criteria should be whether your potential customers are likely to make those search queries. Otherwise, you cannot get out of the circle.

Google answers a question about targeting keywords with no search volume

Does Google Penalize Sites That Look The Same?

John Mueller of Google explained how Google treats two sites whose HTML infrastructure is the same.

Google's John Mueller answered whether Google penalized nearly identical sites. Mueller used examples of varying levels of similarity between sites and indicated which should be avoided.

The person who asked the question stated that the two websites belonging to their companies have very similar designs and HTML infrastructure. He said they wanted to know if this caused a problem for Google.

John Mueller replied as follows:

"There is no penalty for Google for the same HTML infrastructure or layout. However, if the contents are shared, problems may arise. Google may see the contents of one site as the original and another as a copy. The real problem starts at this point".

Google's John Mueller explains how Google handles two sites that are essentially identical in their HTML

How to Make JavaScript Redirects for SEO?

Based on Google documentation, learn how you can implement Javascript redirects as risk-reducing as possible.

JavaScript redirects are one of the ways webmasters can use to notify both users and search engines that the requested URL is permanently or temporarily unavailable.

Typically best practices are to use server-side 301s, 302s, or 307s. You can learn how to do this by reading the article published in the Search Engine Journal below:

Learn how to implement Javascript redirects while mitigating as much risk as possible based on Google documentation.

Google URL Inspection Tool Now Shows Longer Rendering / Page Screenshot

Google Search Console may have improved the inspected page screenshot feature of the URL inspection tool to show more of the page.

I learned about the subject thanks to Seroundtable.com's post below. But unfortunately, it seems not yet been verified by Google.

Google Search Console may have improved the URL inspection tools view inspected page screenshot feature to show more of the page. Now it seems with the mobile view, Google is showing a rendering twice as long.

The following screenshot was shared on Seroundtable.com as an example:

Top 5 Site Map Examples for SEO

Sitemaps organize your website navigation and provide search engines with important information for crawling. There is much to learn from the examples in this article.

I don't need to point out how vital information architecture is. A site's information architecture or sitemap is of critical importance in terms of both SEO and UX.

In this article below, you can find beautiful information architecture examples, and they can inspire you for your sites:

Sitemaps organize your website navigation and provide search engines with crucial information for crawling. Learn through examples here!

Book Of The Week: "Chaos: Making a New Science" - James Gleick

How can you deal with chaos? This book can guide you.

A work of popular science in the tradition of Stephen Hawking and Carl Sagan, this 20th-anniversary edition of James Gleick's groundbreaking bestseller Chaos introduces a whole new readership to chaos theory, one of the most significant waves of scientific knowledge in our time.

In Chaos, Gleick makes the story of chaos theory not only fascinating but also accessible to beginners and opens our eyes to a surprising new view of the universe.

We are also trying to put Google algorithm updates on a certain logic. However, a Google algorithm update ends another update that may contradict it is activated. SEO is getting harder and harder. There is complete chaos in Google's algorithm updates too :)

Buy Chaos: Making a New Science on Amazon.com â FREE SHIPPING on qualified orders

I hope you enjoyed my weekly SEO insights. Hope to see you the following Sunday in the new episode. I wish you all a great week.

Best,

Mert Erkal