The SEOs Diners Club - Issue #24 - Weekly SEO Tips & News

August 07, 2022

Here are the weekly SEO insights for the SEOs Diners Club members. You may also join our free SEO Diners Club network to ask questions and share your thoughts on these topics.

5 Important Notes From The July 2022 Google Search Quality Raters Guidelines Update

Dr. Marie Haynes shared five interesting changes Google made to the Search Quality Raters Guidelines in a YouTube video.

We know that Google's Search Quality Raters Guideline gives us vital clues about the course of the Google algorithm. While Google doesn't explicitly state it, we can significantly align our SEO efforts with Google algorithms by considering some of the tips in these guidelines.

At this point, it is necessary to mention Dr. Marie Haynes. She has been interested in this subject for years and comments on new changes after each Google Search Quality Raters Guidelines update.

This week, Haynes released a pivotal YouTube video in which she shares her insights about the latest Google Quality Raters Guideline update in July. I highly recommend watching it.

Why You Should Target Zero Search Volume Keywords?

Many online businesses miss great opportunities because they ignore keywords with zero search volume. This article summarizes very well why you should target these keywords.

Zero search volume keywords are long-tail search queries that SEO tools cannot provide data about search history or that we think have low search volume.

These queries are often longer than high search volume keywords and are highly specific.

The keyword "link building" includes hundreds of thousands of searches. However, if you narrow the search term (i.e., become more specific in your query), the competition drops even more. For example, the query "link building for beauty salon" has zero search volume — but it is a question that might be asked by users doing SEO for a beauty salon and is, therefore, worth optimizing.

Here's an excellent summary of why we should target these search queries.

Many online businesses miss out on huge opportunities because they ignore keywords with zero search volume. Here's why you should target these keywords and how to do it.

Google Updates Search Snippets for Product Review Pages

Google Search snippets for product review pages can list the pros and cons of an item.

Google has updated search results for product review pages by introducing the ability to list the pros and cons of an item in the search snippet.

Also, structured data compatible with this update has been introduced. However, they are not 100% mandatory to qualify for snippets, at least for the time being.

While the new pros and cons of structured data are suggested, Google says it will try to pull information into snippets automatically. You can find an example demonstration below:

Here's what has changed and how to manually add structured data to your product review pages.

Google Search snippets for product review pages may now list an item's pros and cons.

Coding For SEO: 10 Ways To Boost Your Coding Skills

Coding knowledge can turn a good SEO into a great SEO.

Knowing how to code is not necessary to be a good SEO. Likewise, coding skills are not a prerequisite for SEO proficiency, but additional skills make an SEO more effective and efficient.

Here are ten essential tips to turn from a good SEO to a great SEO by understanding coding:

Coding knowledge turns a good SEO into a great one who's better able to stay ahead of the competition.

Is SEO Dead? A New Look at This Question That Comes Up Every Year

SEO continues to be a vital web marketing tactic in 2022 and beyond. Here are the reasons.

It is a question raised every year. If a question comes up every year, it's also self-contradictory.

These days when the world economy is rapidly evolving into a recession and competition is at a high level, SEO can be an essential investment like never before. SEO experts will also benefit significantly from this.

Loren Baker, the founder of Search Engine Journal, explains well why SEO is not dead in this article.

SEO is still a vital web marketing tactic in 2022. Here's why this myth persists and where we need to focus now.

Google Algorithms and Updates Timeline Focusing on User Experience

This article reviewed Google updates reflecting the search engine's focus on users and their online experience.

As the role of search evolves to tap into multiple marketing and consumer touchpoints, user-based optimization has never been more critical.

For a long time, this has led Google to focus on users' search experience. As a result, they rely on this basic idea in their core algorithmic updates, new features, products, or changes to the SERP format.

For example, its latest updates focus on page speed, Key Web Metrics, and product reviews. Given the massive competition from brands in the SERPs, even small dips in position can critically impact traffic, revenue, and conversions.

From Panda in 2011 to page and product experience in 2021 and 2022, you can find some of the Google updates and technological advances that significantly reflect the search engine's focus on human users and their experiences.

This article examines some of the Google updates that significantly reflect the search engine's focus on users and their experiences online.

Google Shows New Snippets for Quoted Searches

Google changed how search results are displayed for queries with text in quotes.

Google's search snippets look slightly different when you put quotes around your queries.

"We're making quoted searches better," Google Search software engineer Yonghao Jin explained in a blog post. When you put quotes around a word or phrase in a query, the snippet contains a text excerpt from the page where the quote appears. Here is an example of a snippet that might appear for a query with "google search":

You can find detailed information on the subject in the article below:

Google changes how search results are displayed for queries that contain text in quotes.

Top 25 SEO-Friendly Alternatives to WordPress Websites

WordPress is an excellent tool for building websites, blogging, and managing content, but it may not serve every business and purpose. Here are some WordPress alternatives you can choose.

There are many reasons why WordPress is so popular: It's relatively easy to use and offers many functions and customization options. All of these can be great for SEO work as well.

If you know what you're doing, you can use WordPress to structure, manage, and publish your content to generate traffic. It is a one-stop shop for blogging, content management, e-commerce, and website creation. Best of all, it's free in most cases.

But running your WordPress site also has its downsides. You are primarily responsible for your updates, security, and backups. Clicking the wrong box in the Settings section may leave you vulnerable to hackers.

You will struggle with frequent updates because WordPress depends on plugins to provide your desired functionality. This can also be problematic for Web developers. If you have a high proficiency in creating websites, you may find WordPress's templated approach restrictive.

Here are 25 SEO-friendly WordPress alternative content management systems and website-building platforms you can consider.

WordPress is a tool for building websites, blogging, and managing content, but it’s not right for everyone. Here are some alternatives you can use.

Ahrefs SEO Glossary: ​​190 Terms and Definitions You Should Know

There's a lot of jargon and acronyms in SEO. Ahrefs has created a page that compiles and categorizes all the critical SEO terms and definitions.

This SEO glossary by Ahrefs will help both SEO beginners and seasoned SEO experts. The good thing is that the topics are not covered superficially as in some dictionary pages; each term you see has its own very detailed page.

Here is a list of the most important SEO terms, jargon, and abbreviations you need to know.

Book Of The Week: "The Runaway Species: How Human Creativity Remakes the World" - David Eagleman

If you want to learn about the fundamentals of human creativity, I recommend reading this book.

The Runaway Species is a deep dive into the creative mind, a celebration of the human spirit, and a vision of how we can improve our future by understanding and embracing our ability to innovate. David Eagleman and Anthony Brandt seek to answer the question: what lies at the heart of humanity’s ability—and drive—to create?

Our ability to remake our world is unique among all living things. But where does our creativity come from, how does it work, and how can we harness it to improve our lives, schools, businesses, and institutions?

Eagleman and Brandt examine hundreds of examples of human creativity through dramatic storytelling and stunning images in this beautiful, full–color volume. By drawing out what creative acts have in common and viewing them through the lens of cutting–edge neuroscience, they uncover the essential elements of this critical human ability and encourage a more creative future for all of us.

The Runaway Species: How Human Creativity Remakes the World [Eagleman, David, Brandt, Anthony] on Amazon.com. *FREE* shipping on qualifying offers. The Runaway Species: How Human Creativity Remakes the World

I hope you enjoyed my weekly SEO insights. Hope to see you the following Sunday in the new episode. I wish you all a great week.

Best,

Mert Erkal