The SEOs Diners Club - Issue #22 - Weekly SEO Tips & News

July 24, 2022

Here are the weekly SEO insights for the SEOs Diners Club members. You may also join our free SEO Diners Club network to ask questions and share your thoughts on these topics.

Make a Difference in Your Semantic SEO Projects With Inlinks

I've used the Inlinks tool for several months on various SEO projects. The results were remarkable, and I wanted to share my experiences.

Using the tool, I implemented content creation with a semantic SEO approach, automatic internal linking from pages suitable for the pages I want to highlight with meaningful expressions, automatic entity-based structured data creation, and much more.

Inlinks question the semantic relationships between the pages you add to the tool, thanks to a specially produced Javascript code for your site, and automatically discover and place internal links from semantically related anchor texts.

For example, when it detects content in a question and answer format on a page, if you have not defined it as FAQ structured data, it automatically removes it by itself.

I learned the issues that most SEO experts have difficulty understanding, thanks to practical applications and guides and an excellent support team.

If you want to make a difference in your SEO efforts these days, I highly recommend you start using InLinks. The results I got are incredible.

Here is my proposed roadmap:

  • You can start by reading their Entity SEO Guide:

Entity based SEO is an unexplored approach to Search Engine Optimization. This guide provides a practical path to increasing web traffic.

  • Read their Semantic SEO Guide :

A Comprehensive guide to understanding Semantic SEO. Google's Knowledge graph and entities are changing the way search works.

  • Read their internal link guide to understand why internal links are essential for Semantic SEO:

The Comprehenshive guide for Internal Linking. A powerful way to help users and find your best content. Build and manage Internal Links.

After digesting all this, start using the tool and open a new chapter in your SEO career:

Improve your content SEO easily and quickly with the first semantic based Entity SEO Tool. Improve your internal linking. Sign up for free.

How To Do An Internal Link Audit For SEO?

Learn how you can do an internal link audit that is treated as a stepchild, although it is just as crucial as backlinks.

A well-crafted internal link structure increases the chances of your content being seen by both users and search engines.

Internal link structure (also known as “your internal link graph”) has three key elements.

  • Navigation or menu links (navigational — menu)

  • Breadcrumb link structure (the elements that you usually see at the top of the pages, showing the hierarchy between the pages, containing internal links through expressions such as home page > category > sub-page, etc.).

  • Internal links within the text on the pages are the most important in today's search algorithms.

How your content on the pages you want to feature links to other pages of your website can have a significant impact on both Google and users.

In the internal link control “how-to” guide by Inlinks, how you can analyze all internal link structure types is very nicely summarized.

Internal links can be hard to analyze and audit. This post looks and tools and techniques for making this audit thorough and logical.

Global Insights Briefing: Conscious And Cost-Aware Consumers

The Think With Google research report reveals the repercussions of the global economic crisis on search.

In recent months, Google has observed a global shift in consumer behavior as users try to deal with multiple crises simultaneously, such as inflation and a potential recession.

Consumers are also trying to increase their financial literacy by exploring topics such as “credit card benefits” and “best stocks to buy today”, as well as cost-cutting searches such as “buy one get one free” and “promotional code for existing users.”

In addition, users take advantage of Google to get information about their purchases before spending with queries such as “most economical fuel consumption,” “will prices drop,” and “good time to buy.” On the other hand, there is an increase in the transition to the omnichannel approach. Searches for online and offline shopping such as “online clothes shopping,” “delivery app,” “malls,” and “open store” continue to increase.

You can find more information on Google's dedicated page:

Google’s Official Digital Marketing Publication. Explore the latest insights and search trends on conscious consumers & cautious spending.

How To Use 12 Micro Intents For SEO And Content Journey Mapping?

Analyzing SERPs for these micro-purposes will help you create the right content that searchers want to find.

Classifying queries according to traditional search purposes is no longer as effective and valid as it used to be.

Today, SEO professionals who want to understand users' search intent should analyze micro-intent closely.

Google first announced micro-objectives and moments in 2016. 

This article by Olaf Kopp discusses 12 different types of micro-objectives to help you better understand what kind of content you should create. I highly recommend you read it.

Analyzing the SERPs for these micro intents will help you create the right content that a searcher will want to find.

5 Tips to Improve Your Content Strategy

Content plays a vital role in every marketing campaign. Here are some ways to improve your content strategy and drive better results.

A content strategy, also known as a content plan, is a collection of tactics used to create, implement, and manage marketing information, materials, and collateral.

You can think of it as your marketing battle plan. Like any good plan, it needs to be detailed and comprehensive, from what type of content to post, when and where to post it, and who is responsible for each item.

Five things you can use to take your content strategy to the next level are beautifully summarized in the following article:

Content plays an important role in every marketing campaign. Here are some ways you can improve your content strategy and get better results. 

Schema Implementation Strategy — How to Get More Efficiency from SERPs?

A live YouTube stream I watched this week taught me some interesting things about schema configuration.

At the SEJ Show this week, Martha Van Berkel, co-founder and CEO of Schema App shared her tips on what structured data is working great now and what to look out for in the future.

Schema App is a complete schema markup solution that website owners who want to attract their customers in search results can easily integrate into their sites.

Schema App is a full-service schema markup solution that easily integrates with any website to take control of your brand in search to engage customers – drive traffic – generate leads.

If you want to get more out of your SEO efforts, improve your marketing strategy, and drive more organic traffic, I recommend following it.

9 Things to Optimize on an Ecommerce Site to Increase Sales

Need to increase sales in your online store? In this post, you'll find nine suggestions to consider so you can make the customer journey more seamless from start to finish.

When you need to increase your eCommerce sales, it can be challenging to know where to focus, what to change, and how an optimized site should work.

The nine topics you need to focus on to achieve this are summarized below very well.

As I mentioned above, the world economy is going into recession, and the profitability and sustainability of e-commerce sites are at significant risk. However, at this point, it is not necessary to be a prophet to predict that the sites that will satisfy their customers in the best way can survive.

Need to boost sales on your online shop? Here are 9 areas to cover so you can make the customer journey smoother from start to finish.

Get Keyword Ideas for Your Categories with Sandbox

Sandbox's GPT3-supported keyword tool offers category-specific keyword suggestions.

Talking about the concept of semantic SEO, it should be mentioned that many keyword tools do not fully support these studies in their current form.

Semantic SEO requires thinking conceptually, considering sub-topics and categories that may fall under a category.

As such, you have to use different tools or filter the data of existing keyword tools manually or by software.

GPT3 Keyword Tool, the new keyword tool released by Sandbox, is very successful in presenting category-based keyword suggestions.

Let me compare what I'm trying to convey with results from the exact search I got from Semrush and this new tool.

When I search for "search engine optimization," which is my favorite topic, the keywords that Semrush tells me are the most searched appear as follows. Suppose I have limited knowledge about the subject; I can't see and notice the sub-topics at once.

The good thing is that this new tool not only gives subtopics but also allows me to find related topics that I need to use semantically in any article.

For example, let's say I'm writing an article about the players of the Chicago Bulls team, which won the NBA championship in 1998. In this case, when I search for this, it is possible to see only the name and surname of the team members and the number of searches—a great convenience.

Comparison of the 8 Best Heatmap Tools

It is helpful to use any of these tools for conversion-focused SEO projects.

The world economy is about to enter a deeper recession than ever before; In this process, consumption will decrease, and competition will reach its peak.

SEO professionals need to understand that organic traffic growth alone does not fill their customers' bellies.

Every site owner will continue to invest in SEO. Brands that meet the needs of their potential customers and convert them into customers will survive; others will be closed.

During this period, which is expected to last for several years, SEO experts who want to develop long-term cooperation will also have to do conversion optimization studies.

If you are convinced of this, you can use any of these tools that suit you in your conversion optimization efforts.

Knowing how visitors engage with your site gives you invaluable insight & requires one solution: heatmap software. Here are the top 8 options.

Book Of The Week: "Semantics" by Frank Robert Palmer

This book introduces the world of meaning, which is the product of the interaction of mind, things, and language.

If you are interested in Semantic SEO, it is helpful to have a good grasp of the concept of "Semantics."

In this book, Palmer focuses on the concepts of 'meaning' and 'understanding' by focusing on language and intra-language relations.

The connection of the use of language with experience, its linguistic and non-linguistic contexts, and the relationship of knowledge with meaning are other topics discussed in work.

Amazon.com: Semantics: 9780521239660: Palmer, Frank Robert: Books

I hope you enjoyed my weekly SEO insights. Hope to see you the following Sunday in the new episode. I wish you all a great week.

Best,

Mert Erkal