The SEOs Diners Club - Issue #20 - Weekly SEO Tips & News

July 10, 2022

Here are the weekly SEO insights for the SEOs Diners Club members. In addition, you can also join our free SEO Diners Club network to ask questions and share your thoughts on these topics and more.

Effective Zero-Volume Keyword Research and Why It's Important

Alsoasked.com founder Mark Williams-Cook's presentation at the BrightonSEO conference in April of this year has become publicly available.

Most SEO experts base their strategy on the search volumes displayed by SEO tools.

However, we know that there are queries that are not reflected in SEO tools but are regularly searched. For example, we can show the questions listed under "People Also Asked" that appear in Google results in some search queries.

Alsoasked.com founder Mark Williams-Cook's fantastic presentation on this topic at this year's BrightonSEO is freely available to everyone. After watching this video, I can easily say that your perspective on zero-volume words will change significantly.

While determining your SEO strategy, the only criterion you take for yourself should not be the keyword volumes given by the SEO tools; this can be pretty misleading.

The Importance of Quality Thresholds and Predictive Ranking — Koray Tuğberk Gübur

Koray Tugberk Gubur marked the week with an exciting article he published on Oncrawl.com.

This case study published by Koray examines how quality threshold and predictive ranking are related and what impact they have on a site's ranking potential.

This case study examines how quality threshold and predictive ranking are related and what impact they have on a site's ranking potential.

Below you can find the tweet of Marie Haynes regarding Koray's article. Haynes summarized the most crucial parts of this article:

Google Shares Timeline of Major Ranking Updates

Google has created a landing page in the Google Search Center for important algorithm updates that have taken place recently.

This page contains only updates that Google considers "related to website owners," Many include links to previous Google blog announcements about those updates.

Learn about the latest and most recent ranking updates to Google Search.

Below you can find the screenshot I took from the page:

7 Tips to Create SEO + UX Based Navigation

Do you want higher website value from your users and search engines? Check out these tips.

These seven tips can help you understand how users move around your website, where they have trouble navigating it, and how to improve them.

1. Analyze Google Analytics User Flow

Go to User Flow in the Audience segment in your Google Analytics profile. But, first, we want to see the typical user paths on the site.

2. Analyze Internal Site Search

3. Visualize User Interaction with a Heatmap

4. Teach Users What to Expect with Anchor Text

5. Find Your Most Internal Linked Pages

6. Mind Your SEO Basics

7. Check Your Rankings

You can find more information on these topics in the following article:

Looking to drive higher website value from both your users and search engines bot? Check out these tips on how website main navigation optimization help.

14 Must-Know Tips to Crawl Millions of Web Pages

Learn how to successfully crawl millions of pages for a corporate site's SEO audit with these 14 helpful tips.

SEO scanning of corporate and global sites has all the complexities of any regular crawl and a few additional factors to consider before you start crawling.

The approaches mentioned in the post below show you how to conduct a large-scale crawl and achieve given goals, whether part of an ongoing SEO audit or an SEO Audit.

Learn how to successfully crawl millions of pages for an enterprise site SEO audit with these 14 helpful tips.

Nearly Half Of GSC Clicks Go To Hidden Terms — A Study by Ahrefs

Most SEO professionals see Google Search Console (GSC) as the source of truth and believe the data to be accurate. What if I told you that GSC doesn't mean all the keywords you're getting traffic? The tool doesn't show a term for almost half of the clicks.

I have to admit; that I was informed about the results of this research by Ahrefs.com, thanks to Rand Fishkin's tweet below.

According to Ahrefs' research, GSC doesn't tell you all the keywords you're getting traffic. The tool doesn't show a term for almost half of the clicks. These examples of hidden words accounted for 46.08% of all clicks in the Ahrefs study. They included one month of data from 146,741 websites and nearly 9 billion clicks in the study.

In the light of these data, it is helpful to question the GSC data and know that they do not reflect the truth:

GSC doesn't tell you all the keywords you're getting traffic from. In fact, the tool doesn’t show a term for nearly half the clicks.

Google Search Console Insights now supports Google Analytics 4

Search Console Insights, which previously didn't work when you only set GA4 for your site, is now working with a new update.

Google has released a new update for sites that use Google Analytics 4 to show data in Google Search Console Insights. Previously, Search Console Insights would show you almost no information if you only set GA4 for your site, but with this new update, that has changed.

What Is Search Console Insights?

Search Console Insights is explicitly designed for creators and publishers. According to Google, it can "help audiences understand how their site discovers their content and what publishers resonate with their audiences."

Search Console Insights reporting is powered by Google Search Console and Google Analytics data.

You can find the article published on Search Engine Land regarding this new update below:

Previously if you only had GA4 set up for your site, Search Console Insights would not work but now it does.

Google: Search Query Pages Equivalent to Low Effort Category Pages

John Mueller from Google made critical statements about the pages created due to searches made by users who visit their websites.

John Mueller was asked once again whether it was necessary to prevent the inclusion of search pages resulting from searches on the sites from the Google index.

Mueller replied, “yes, you should do that.” However, this time, he added, “a selected list of search queries is equivalent to low-effort category pages.”

Google's John Mueller was asked again about should you block your search results pages on your site from being indexed. The answer is generally yes, always has been, but John added that a

Remote Work Insights — Jason Fried

This interview by Basecamp founder and author of Rework, Jason Fried, has interesting insights into future working methods.

This week I had the opportunity to watch an interview with Jason Fried on The Futur YouTube channel.

Jason Fried is the co-founder of the Basecamp project management system and the author of the book Rework (translated into Turkish as From the Start).

I can say that I learned a lot from Jason Fried and his team with their innovative approach that brings a different breath to business life and entrepreneurship.

In this interview, you can find the history of 37Signals, and how they developed Basecamp and Jason Fried's predictions for the future of remote work.

Book Of The Week: "Nudge: The Final Edition" - Richard Thaler

An essential new edition―revised and updated from cover to cover―of one of the most important books of the last two decades, by Nobel Prize winner Richard H. Thaler and Cass R. Sunstein.

Since the original publication of Nudge more than a decade ago, the title has entered the vocabulary of businesspeople, policymakers, engaged citizens, and consumers everywhere. The book has given rise to more than 400 “nudge units” in governments worldwide and countless groups of behavioral scientists in every part of the economy. It has taught us how to use thoughtful “choice architecture”—a concept the authors invented—to help us make better decisions for ourselves, our families, and our society.

Now, the authors have rewritten the book from cover to cover, using their experiences in and out of government over the past dozen years and an explosion of new research in numerous academic disciplines. To commit themselves to never undertaking this daunting task again, they call this the “final edition.” It offers a wealth of new insights, for both its avowed fans and newcomers to the field, about a wide variety of issues that we face in our daily lives—COVID-19, health, personal finance, retirement savings, credit card debt, home mortgages, medical care, organ donation, climate change, and “sludge” (paperwork and other nuisances we don’t want, and that keep us from getting what we do want)—all while honoring one of the cardinal rules of nudging: make it fun!

Nudge: The Final Edition [Thaler, Richard H., Sunstein, Cass R.] on Amazon.com. *FREE* shipping on qualifying offers. Nudge: The Final Edition

I hope you enjoyed my weekly SEO insights. Hope to see you the following Monday in the new episode. I wish you all a great week.

Best,

Mert Erkal