The SEOs Diners Club - Issue #15 - Weekly SEO Tips & News

June 05, 2022

Here are the weekly SEO insights for the SEOs Diners Club members. In addition, you can also join our free SEO Diners Club network to ask questions and share your thoughts on these topics and more.

How to Make a Successful Website?

For an SEO project to succeed, the site must also be successful and meet user expectations.

We constantly focus on several things in our SEO work, but sometimes it can be challenging to see the whole picture. Do as much SEO as you want on a failed site or product; at this point, it is unlikely that you will gain serious momentum.

We need our websites to be a destination for the success of our sales and marketing efforts. To attract users to your brand, you should think through the following issues.

1. Clearly Define Your Goals

It must be harrowing to invest in a site where Bounce Rate rates are constantly increasing, the value proposition is unclear, and user expectations are not fully met. This means that you focus on your own sales goals instead of trying to meet users' expectations, and it means a slap in the face.

In addition to sales-based goals, you should also create user-anticipated goals. For example, you can set goals to increase the time spent on the site and page views.

2. Set Your Budget Very Well

Prepare to invest in your web presence. Many brands spend a lot of money on their site and then go cheap on marketing. Conversely, plenty of brands spend a lot on marketing and don't care about their websites.

Find the right CMS, technology, and site type for you.

Custom design and custom code? You have to make sure that you don't go overboard and that your site will constantly delay the date you should publish it. I encountered constant lag in custom design and code writing. I can say that it may never be possible to meet the previously agreed dates.

3. Gain Your Audience's Trust

Be open and transparent about what you offer and what you want your audience to do.

Know what motivates them and where you are strong. Make good use of this.

Often, websites lack the emotional or credibility connections needed to gain trust and leads or sales.

The best example I've seen often is e-commerce sites (or even service company websites) that don't have a significant About Us page.

Users want to know who they do business with. If you can't put names, images, culture, philosophy, or story on your website, you will lack the ability to state what you are about.

Customers care about your intentions. Even cost-conscious customers looking for the lowest price want to feel like they're a legit business before entering their credit card information.

4. Find Ways to Stand Out

Differentiation is key. You can use a website template and look different. You can stand out by customizing images and styles to suit your brand.

This goes with gaining confidence.

When you tell your story and its price, quality, customer service, what you do with the profit, how you give back, etc, when you create factors like this, you make the link you need to stand out from the rest of the templated and fast-loading sites.

5. Focus on Usability and User Experience

Make it easy for your target audience to reach the content they want.

If you are a viral video website, redirect users to video pages.

If you have products or services, ensure that users get to the page they want with as few clicks as possible.

In addition to intuitive main menu navigation optimized for mobile and desktop experiences, consider your search box placement and other cues to find popular content.

Don't assume a user is willing to click multiple times to get to the latest cat video or the bestseller everyone wants.

6. Don't Forget SEO Basics

This seems like a simple thing, but don't forget about SEO.

At the very least, learn how search engines crawl and index your content and make sure key page factors are optimized.

There are many ways to simplify this, including plugins and semantic coding.

There are technical aspects to SEO, and it goes beyond the page, but you should at least make sure that your content is indexed (and indexed) and that you customize all the elements on the page to represent what your content is full.

7. Optimize Your Landing Pages

Landing pages are great tools for campaigns.

This includes PPC ads, email promotions, inbound marketing efforts, etc.

If you're doing any marketing, having a system that allows quick creation and customization of landing pages is crucial to success.

Make sure your website or content management system puts you in control and allows you to set your site's indexing status, change the navigation, and separate these pages from the normal navigation paths if you're using them for special campaigns other than the navigable, regular website.

8. Use Your Analytical Tools Effectively

This is something that goes beyond installing Google Analytics on your site.

There's no point in using Google Analytics unless you take a few quick steps to set up demographics, goal completion, etc.

Please don't assume you can set it up, forget about it, and go back months and see how things went.

You don't need to log into Google Analytics every day.

At least once you've customized it, set up some reports and alerts that come to you automatically so you know what works and what doesn't, and react instantly instead of responding when it's too late.

9. Learn

Heat mapping and in-page analytics tools are great resources for additional user experience information.

Many of the aspects critical to website success are related to UX.

Free tools like Microsoft Clarity give you an idea of ​​how far users go, where their mouse goes, how many forms they fill before bail, and where they get stuck on your website.

10. Make Sure Your Website Is Always Uptime When

It comes to making sure our websites are up and running, uptime is often all we consider.

However, when the correct protocols are not implemented, you may not notice issues such as JavaScript not activating, buttons not working, a browser-specific bug, or problems with the mobile experience.

By simply monitoring sales data and uptime, you may miss out on when a portion of your target audience faces barriers.

Most users don't call or contact you when they can't buy or get the content they want — they leave.

Have you recently clicked a button in the WordPress admin to update a plugin? Make sure you know if this breaks anything on your site.

Make sure your code is functional and cross-browser tested.

11. Constantly Listen and Learn

Don't let your website be a static place with a different management philosophy. Instead, listen and learn about your audience and users.

Do this through social media, customer service channels, analytics, heatmap, and any data and touchpoints.

Be active in seeking feedback and ways to improve so your website is an asset that grows and evolves with your business.

We need our websites to be a destination for our sales and marketing efforts. Learn the 11 factors to drive users to your brand.

Google's May 2022 Core Update Continues to Lead to Major Rankings Changes

According to the ranking tracking tools, the ongoing May 2022 algorithm update was one of the periodic updates that caused ranking fluctuation in the early stages.

Google's May 2022 core update seems more important than the November 2021 kernel update. I don't know if you remember, but the timing of the November 2021 update coincided with the busiest shopping campaigns, and industry players were very critical of Google about timing. This time the timing looks much better.

Semrush data showed that the May 2022 core update created volatility in rankings quickly after the announcement.

If you're losing rank, Marie Haynes' advice might help:

You can find comprehensive information in the following article:

The data is in early from the tracking tools and here is what these tools are showing with the latest Google algorithm update.

New Google Author Marking Best Practices for Article Structured Data

Google has released new recommendations regarding authors' markup.

Google has released an entirely new chapter in their article structured data documentation for author markup best practices. This new best practices section can help you submit the correct author details to Google for your articles.

Learn how adding article schema markup to your news articles and blogs can enhance their appearance in Google Search results.

To help Google best understand and represent the author of the content, we recommend that you follow these best practices when specifying authors in markup.

  • Include all authors in the markup

  • Specify multiple authors when appropriate

  • Use any additional fields available to you

  • Specify only the author's name in the author.name property

  • Use the appropriate author type

Here is a code sample from Google regarding some of these best practices:

These new practice recommendations may indicate that Google is accelerating the transition to semantic SEO:

You can find detailed information in the article below:

Google has posted a whole new section in the article structured data documentation for author markup best practices. These new best practices can help you communicate to Google the correct author details for your articles.

Google Author Ranking: How Does Google Know Which Content Belongs to Which Author?

Koray Tugberk GUBUR has published the most comprehensive research report we've ever seen on Author Rankings.

Google Author Ranking includes the Google search engine's methodologies for understanding, identifying, and ranking an author for a topic for an author's expertise, authority, and validity.

The audio recordings can understand the author's vectors, language, and even accent. In addition, facial recognition, voice recognition, and even action recognition help search engines distinguish one person from another.

Therefore, a search engine can only use specific users' search sessions to understand click satisfaction patterns, much like using only specific authors to understand a topic's threshold of expertise.

Specifically, in SEO News, authors increase their SEO Value as the Google search engine adds more Search Engine Results Pages for author-only entities with specific attributes.

Google Author Rank, Google Agent, Google Author Digital Signature, Google Answers, Google Plus, and many other search engine developments from the past touch on the definition, importance, and functionality of Google Author Rank.

Koray seeks answers to the following questions in this report:

  • What is Google Author Rank?

  • What is Google Agent?

  • What are Author Tags?

  • How does Google track Authors?

  • Does Google rank Authors base on their expertise?

  • How does Google recognize Entities Named Authors?

  • What are the patents for Author Recognition?

  • How to use Author Rank in SEO?

  • How to use tools like Ahrefs for Author Finding?

Google Author Rank involves the Google search engine’s methodologies to understand, define and rank an author for a topic for the author’s expertise,

Google: How to Make Your E-commerce Site Mobile Friendly?

Alan Kent from the Google developer team has published a video for those who want to make their e-commerce sites mobile-friendly.

More than half of people browsing the Web today are on a mobile device, so you must optimize your e-commerce site for these mobile audiences.

So, how can you create a mobile-friendly website? In this episode of Google's "E-Commerce Fundamentals" series, Alan Kent shared eight tips for making your website's interface mobile-friendly. From optimizing your site's speed to ensuring its readability, you can start learning how to optimize your website for mobile users, according to Google's recommendations from this video.

Google: You Don't Have to Resubmit to Index Every Time You Update Your Page

According to Google, you do not need to request a recrawl through Search Console for a page whose content you have updated.

John Mueller from Google answered a question about reindexing your web pages and resubmitting them to Google Search. He said Google did this on its own. So you don't have to resubmit your pages every time you update the content; Google will figure it out.

Of course, you can use URL inspection and request indexing if you want — if you want, but you don't have to.

The question posted on Reddit was: "If I update my post, do I need to reindex it in the Google Search Console?"

John Mueller said, "No. Google automatically renews the index of known pages over time; you don't need to do anything for this to happen. Of course, you can submit it for reindexing if it's urgent, but that's extremely rare on the web."

Let me add to this; I said if you want Google to crawl and update a page you have updated faster, consider giving new internal links to the page.

Google's John Mueller said when it comes to reindexing and resubmitting your web pages to Google Search - Google does it on its own. You do not need to resubmit your pages each time you update the content, Google will figure it out.

How Small Businesses Can Use Brand Searches?

Kalicube founder Jason Barnard discussed this issue with his guest, Jason Davis, in a video interview released this week.

When starting an offline or online business, it's essential to establish a branding strategy. You must start from the right place by communicating a brand message that is commercially meaningful for your business online.

In this video, Jason Davis explains how you can build a solid online business strategy that drives more business through multiple channels (including your traditional offline media).

How Can Small Businesses Use Branded Search? When building a business offline or online, it’s important to build a brand strategy. Online, it is absolutely vital that you start on...

How to Create an FAQ Page Schema Markup?

Thanks to this video published on the Schemantra YouTube channel, you can configure the schema for your FAQ pages in a few minutes.

Ash, the founder of Schemantra, continues to contribute to the industry with his beautiful videos. In this week's video, he showed us how to configure our FAQ pages' schema using the NLP tool called Sqwizo.

Structured data markup tool is a free online tool that helps webmasters and web developers generate schema markups of several types, it helps to increase organic traffic

After watching the video below, I think you will choose to follow this method for your next FAQ configuration:

How to Create a Remote Team for SEO?

If your agency or SEO team works remotely, I recommend reading this article.

With lockdowns becoming mandatory with the pandemic, many companies have tried to find a way to make remote working possible.

When the quarantines were lifted, many of these companies decided that "office first" working models were no longer necessary, especially in the digital marketing industry.

Agent owners have realized the cost savings by giving up their offices.

Employees discovered the freedom to commute to their desks in one minute.

Remote work has become permanent.

Your team may have recently switched to fully remote working, or you may be in the process of hiring many remote SEO experts.

Either way, you will have to go through a lot of evaluations to have a well-functioning team. The following post is the first in a series of articles to be published in the Search Engine Journal on how to build a fully remote team for SEO, and in this first step, suggestions on the planning and structure that will be the foundation of your success.

Has your agency or SEO team become remote-first? This series provides everything you need to know for building a successful remote team.

Book Of The Week: Alchemy: "The Surprising Power of Ideas That Don't Make Sense" - Rory Sutherland

The best ideas don’t make rational sense: they make you feel more than you think.

We think we are rational creatures. Economics and business assume that we make logical decisions based on evidence.

But we aren’t, and we don’t.

In many crucial areas of our lives, reason plays a small part. Instead, we are driven by unconscious desires, which is why placebos are so powerful. We are drawn to the beautiful, the extravagant and the absurd – from lavish wedding invitations to tiny bottles of the latest fragrance. So if you want to influence people’s choices, you have to bypass reason. The best ideas don’t make rational sense: they make you feel more than you think.

Rory Sutherland is the Ogilvy advertising legend whose TED Talks have been viewed nearly 7 million times. In his first book, he blends cutting-edge behavioral science, jaw-dropping stories, and a touch of branding magic on his mission to turn us all into idea alchemists. Whether as an individual or in society, the significant problems we face every day could be solved by letting go of logic and embracing the irrational.

Alchemy: The Surprising Power of Ideas That Don't Make Sense [Sutherland, Rory] on Amazon.com. *FREE* shipping on qualifying offers. Alchemy: The Surprising Power of Ideas That Don't Make Sense

I hope you enjoyed my weekly SEO insights. Hope to see you the following Monday in the new episode. I wish you all a great week.