The SEOs Diners Club - Issue #13 - Weekly SEO Tips & News

May 22, 2022

Here are the weekly SEO insights for the SEOs Diners Club members. In addition, you can also join our free SEO Diners Club network to ask questions and share your thoughts on these topics and more.

Google Author Ranking: Understanding Google Authorship — How Does Google Evaluate Author Authority?

Koray Tugberk Gubur announced his research paper on Google's perspective on authors with a YouTube video.

There is a lot of speculation about Google Author Rank or Google Author Rank. Everyone puts forward some opinions from their own experience. However, I think most of these are personal and one-sided observations that are far from objective.

The soon-to-be-published research article, which you will see in Koray's video released this week, is the document with the strongest arguments I have ever seen regarding Google Author Ranking.

You can watch Koray's explanation video below. In addition, he will soon publish his research paper. Then I will keep you informed.

We Lost Bill Slawski, One of the Veteran Names of the SEO Industry

Bill Slawski's sudden death was met with great sadness in the SEO industry.

Personally, those who know him describe him as "he used to do SEO while SEO wasn't there yet." With his interpretation of Google patents in a language that everyone can understand, his visionary perspective, and his pleasing personality, he made significant contributions to the lives of many SEO experts. But unfortunately, we lost him when he was just 61 years old.

Like every SEO expert, I was honored that Bill responded to and liked my tweets. So, to commemorate him, I wanted to share one of the last interviews with him below.

My Serpstat Interview: What Is Google MUM and How Will It Affect SEO?

An interview with me about Google MUM was published on the Serpstat blog this week.

I answered the editors' questions of the Serpstat SEO service about the Google MUM algorithm. They turned my answers into a blog post. I wanted to share this proud development with you.

Reading this article in English may lead you to notice some details about the Google MUM algorithm that you may not have seen before. You may read my interview by clicking the link below. Please also share it with your friends.

This is the most extensive system update since BERT, which will break down search barriers and improve search results based on artificial intelligence.

6 JavaScript Optimization Tips from Google

Google shared six ways to optimize JavaScript to make your website faster and more efficient.

In a new video from Google, developer Alan Kent shared six ways to optimize JavaScript to improve your website performance. In addition, Kent identified common performance issues caused by JavaScript and went over the steps you can take to fix them.

You can find the details of the six suggested methods in the article below. If you have a site that uses Javascript infrastructure, I recommend reviewing these methods.

Google shares six ways to make your website faster and more efficient by optimizing JavaScript.

SEO Course for Beginners to Professionals

I recommend this SEO course, prepared by Alsoasked.com founder Mark Williams Cook, which you can buy from Udemy for all SEO professionals who want to improve themselves.

There is no end to learning when it comes to SEO. However, if you're starting to claim that you know everything about SEO as an SEO expert, you have entered a period of decline and stagnation. You may be mixing facts with personal observations, and you may have started interfering with your development.

I want to share a mind-opening SEO training that will make you question what you know. You can purchase this training on Udemy for a very affordable price. Moreover, Mark Williams Cook, the founder of Alsoasked.com, provides the training. A highly experienced digital agency founder and SEO expert. Cook also shares important SEO tips on LinkedIn.

Semantic Web Workshop: How to Create a Car Diagram Markup?

How to create a car diagram markup, create an infographic and distribute it using Google Tag Manager?

I have told you about the Schemantra service and the new breath they have brought to Semantic SEO in the past weeks. This week, Schemantra produced an adorable video under the name of Semantic Web Workshop, explaining how we can configure the schema that should be on a car site, taking into account Semantic SEO needs. They say that they will shoot new videos soon. So if you are interested in semantic SEO, I highly recommend watching this video.

7 Ways to Improve Your Content for Better SEO

Do you miss simple opportunities to improve the optimization of your content? Then, tackle these seven tweaks for advanced SEO.

Every marketer will tell you — creating high-quality content is no easy task, and getting page views, shares, and conversions is much more difficult.

But valuable, engaging, and easy-to-find content is critical to successful digital strategies — so where do we start?

Defining high quality in this field is basically about balancing two things: the art of writing itself and the optimization approach.

Applying a search lens on top of your content strategy helps ensure that the content you create supports the customer journey (the starting point for your content strategy) and creates cost efficiency.

You can evaluate the methods of recommendations in the article below:

Are you missing out on simple opportunities to improve your content's optimization? Get on top of these 7 tweaks for improved SEO.

Easily Compare Page Speeds with PageSpeed ​​Compare

Compare your pages' performance metrics with each other or your competitors using Google PageSpeed ​​Insights.

I love these practical and free SEO tools. I discovered the tool thanks to Aleyda Solis' tweet about it. I started using it right away.

You can use it to compare both Key Web Metrics and Page Speed ​​Insights metrics.

You can start using the tool by clicking the link below:

Compare performance metrics of your pages against each other or your competitors using Google PageSpeed Insights.

Similarweb Acquires SEO Company Rank Ranger

Acquiring Rank Ranger could improve Similarweb's keyword analysis capabilities.

On May 16, Similarweb announced that it had acquired Rank Ranger, an SEO and ranking tracking company.

This acquisition will allow Tel Aviv, an Israel-based digital intelligence provider, to offer ranking tracking and keyword research and analysis tools.

This undisclosed purchase means that Similarweb

users can monitor and report on their keyword rankings over time.

You can read the details in the following blog post:

The acquisition of Rank Ranger adds search term rank tracking to Similarweb’s keyword analysis capabilities.

Book of The Week: "Profit First" - Mike Michalowicz

If you are an entrepreneur, I highly recommend reading this book.

Traditional accounting uses a logical (but flawed) formula like this:

Sales — Costs Profit.

The problem is that people run businesses, and people aren't always logical. So entrepreneur Mike Michalowicz developed a behavioral approach to accounting, changing the formula to:

Sales — Profit = Expenses.

Just as the most effective weight loss method is to reduce plates and limit portions, Michalowicz shows that by taking profits first and allocating only what's left to expenses, entrepreneurs can transform their businesses from cash-eating monsters into lucrative sources of income. Using Michalowicz's Profit First system, readers:

  • Applying the 4 simple principles can make accounting easier and looking at bank account balances can make it easier to manage a profitable business,

  • A small, profitable business can be much more valuable than a large business trying to survive on its gross product,

  • They will learn that businesses that have achieved profitability early and consistently have a better chance of long-term growth.

With countless case studies, practical, step-by-step advice, and top-notch humor, Michalowicz offers a game-changing roadmap for every entrepreneur to have the money they dream of.

Amazon.com: Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine (Audible Audio Edition): Mike Michalowicz, Mike Michalowicz, Gildan Media, LLC: Books

I hope you enjoyed my weekly SEO insights. Hope to see you the following Monday in the new episode. I wish you all a great week.

Best,